• Title/Summary/Keyword: 검색의도

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Influence of Mobile Bookstore Application Service Quality on User Satisfaction and Reuse Intention (모바일 서점 애플리케이션 서비스 품질이 고객만족과 재사용 의도에 미치는 영향)

  • Kim, Sun-Young;Oh, Kyung-Soo
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.535-546
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    • 2015
  • Using mobile bookstore application is increasing in accordance with the proliferation of internet and mobile devices. In this circumstances, the purpose of this study is to explore the factors regarding to mobile bookstore application quality evaluation are effecting to customer satisfaction and reuse intention. Thus information, transaction, design, communication, ubiquitous access, personalization, safety are set as a quality evaluation factor. And it is analyzed the effect of these factors to customer satisfaction and reuse intention with path analysis method. As the result, transaction, ubiquitous access, personalization, safety factors effected customer satisfaction and customer satisfaction effected reuse intention. These results show that user mainly access mobile bookstore application for purchasing book. Thus it is important for mobile bookstore operator to keep the application accessed anytime, and serve personalized information, and simplify transaction process, and intensify security for protecting personal or transaction information.

A Study on the Influencing Factors of Continuous Usage Intention for a Scenario based FAQ Service regarding on Private Information Protection (개인정보보호에 관한 시나리오 기반 질의응답서비스 품질이 이용의도에 미치는 요인에 관한 연구)

  • Kang, Sang-Ug;Lee, Dae-Chul
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.223-236
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    • 2014
  • The paper studies the influencing factors of continuous usage intention for a scenario based cognitive FAQ service regrading on private information protection. The research result finds that three major factors are significantly positive to the continuous usage intention for the service. First, search easiness is an essential factor and it can be improved using sophisticate categorization. Second, Scenario based FAQ service is effective on understanding and solving questioner's situation. Related information is helpful for problem solving. The research shows that the new approach to private information protection area can lead to a more acceptable and reasonable problem solving tool.

A Knowledge-Based Intelligent Information Agent for Animal Domain (동물 영역 지식 기반의 지능형 정보 에이전트)

  • 이용현;오정욱;변영태
    • Korean Journal of Cognitive Science
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    • v.10 no.1
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    • pp.67-78
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    • 1999
  • Information providers on WWW have been rapidly increasing, and they provide a vast amount of information in various fields, Because of this reason, it becomes hard for users to get the information they want. Although there are several search engines that help users with the keyword matching methods, it is not easy to find suitable keywords. In order to solve these problems with a specific domain, we propose an intelligent information agent(HHA-la : HongIk Information Agent) that converts user's q queries to forms including related domain words in order to represent user's intention as much as it can and provides the necessary information of the domain to users. HHA-la h has an ontological knowledge base of animal domain, supplies necessary information for queries from users and other agents, and provides relevant web page information. One of system components is a WebDB which indexes web pages relevant to the animal domain. The system also supplies new operators by which users can represent their thought more clearly, and has a learning mechanism using accumulated results and user feedback to behave more intelligently, We implement the system and show the effectiveness of the information agent by presenting experiment results in this paper.

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Boolean Query Formulation From Korean Natural Language Queries using Syntactic Analysis (구문분석에 기반한 한글 자연어 질의로부터의 불리언 질의 생성)

  • Park, Mi-Hwa;Won, Hyeong-Seok;Lee, Geun-Bae
    • Journal of KIISE:Software and Applications
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    • v.26 no.10
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    • pp.1219-1229
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    • 1999
  • 일반적으로 AND, OR, NOT과 같은 연산자를 사용하는 불리언 질의는 사용자의 검색의도를 정확하게 표현할 수 있기 때문에 검색 전문가들은 불리언 질의를 사용하여 높은 검색성능을 얻는다고 알려져 있지만, 일반 사용자는 자신이 원하는 정보를 불리언 형태로 표현하는데 익숙하지 않다. 본 논문에서는 검색성능의 향상과 사용자 편의성을 동시에 만족하기 위하여 사용자의 자연어 질의를 확장 불리언 질의로 자동 변환하는 방법론을 제안한다. 먼저 자연어 질의를 범주문법에 기반한 구문분석을 수행하여 구문트리를 생성하고 연산자 및 키워드 정보를 추출하여 구문트리를 간략화한다. 다음으로 간략화된 구문트리로부터 명사구를 합성하고 키워드들에 대한 가중치를 부여한 후 불리언 질의를 생성하여 검색을 수행한다. 또한 구문분석의 오류로 인한 검색성능 저하를 최소화하기 위하여 상위 N개 구문트리에 대해 각각 불리언 질의를 생성하여 검색하는 N-BEST average 방법을 제안하였다. 정보검색 실험용 데이타 모음인 KTSET2.0으로 실험한 결과 제안된 방법은 수동으로 추출한 불리언 질의보다 8% 더 우수한 성능을 보였고, 기존의 벡터공간 모델에 기반한 자연어질의 시스템에 비해 23% 성능향상을 보였다. Abstract There have been a considerable evidence that trained users can achieve a good search effectiveness through a boolean query because a structural boolean query containing operators such as AND, OR, and NOT can make a more accurate representation of user's information need. However, it is not easy for ordinary users to construct a boolean query using appropriate boolean operators. In this paper, we propose a boolean query formulation method that automatically transforms a user's natural language query into a extended boolean query for both effectiveness and user convenience. First, a user's natural language query is syntactically analyzed using KCCG(Korean Combinatory Categorial Grammar) parser and resulting syntactic trees are structurally simplified using a tree-simplifying mechanism in order to catch the logical relationships between keywords. Next, in a simplified tree, plausible noun phrases are identified and added into the same tree as new additional keywords. Finally, a simplified syntactic tree is automatically converted into a boolean query using some mapping rules and linguistic heuristics. We also propose an N-BEST average method that uses top N syntactic trees to compensate for bad effects of single incorrect top syntactic tree. In experiments using KTSET2.0, we showed that a proposed method outperformed a traditional vector space model by 23%, and surprisingly manually constructed boolean queries by 8%.

An Efficient Index Term Extraction Method in IR using Lexical Chains (정보검색에서 어휘체인을 이용한 효과적인 색인어 추출 방안)

  • Kang, Bo-Yeong;Lee, Sang-Jo
    • Journal of KIISE:Software and Applications
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    • v.29 no.8
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    • pp.584-594
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    • 2002
  • In information retrieval or digital library, one of the most important factors is to find out the exact information which users need. In this paper, we present an efficient index term extraction method which makes it possible to guess the content of documents and get the information more exactly. To find out index terms in a document, we use lexical chains. Before generating lexical chains, we roughly disambiguate the senses of nouns in a document using specific concept, called semantic window. Semantic window is that we look ahead semantic relations of peripheral nouns and disambiguate the senses of nouns. After generating lexical chains with sense-disambiguated nouns, we find out strong chains by some metrics and extract index terms from a few strong chains. We evaluated our system, using results of a key phrase extraction system, KEA. This system works in general domains of documents Including Information Retrieval and Digital Library.

Multi-class Feedback Algorithm for Region-based Image Retrieval (영역 기반 영상 검색을 위한 다중클래스 피드백 알고리즘)

  • Ko Byoung-Chul;Nam Jae-Yeal
    • The KIPS Transactions:PartB
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    • v.13B no.4 s.107
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    • pp.383-392
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    • 2006
  • In this paper, we propose a new relevance feedback algorithm using Probabilistic Neural Networks(PNN) while supporting multi-class learning. Then, to validate the effectiveness of our feedback approach, we incorporate the proposed algorithm into our region-based image retrieval tool, FRIP(Finding Regions In the Pictures). In our feedback approach, there is no need to assume that feature vectors are independent, and as well as it allows the system to insert additional classes for detail classification. In addition, it does not have a long computation time for training because it only has four layers. In the PNN classification process, we store the user's entire past feedback actions as a history in order to improve performance for future iterations. By using a history, our approach can capture the user's subjective intension more precisely and prevent retrieval performance errors which originate from fluctuating or degrading in the next iteration. The efficacy of our method is validated using a set of 3000 images derived from a Corel-photo CD.

Design and Evaluation of a Gateway to Faculty Syllabi in Computer Science (인터넷 대학강의안 전산학분야 메타데이터 시스템 구축 및 평가)

  • 이은경;오삼균
    • Journal of the Korean Society for information Management
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    • v.18 no.1
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    • pp.65-84
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    • 2001
  • The purpose of this study was to design and evaluate a metadata system for internet-based syllabi in computer science. The study constructed two prototype systems for the experiment. One was constructed using only Dubline Core (DC) elements and the other was a DC-expanded system with additional eight elements that are not the part of DC elements. The thlrty subjects were chosen from those who majored in Computer Science. Two retrieval tasks were assigned to them. One was to find syllabi in which they are' interested and the other was to find relevant course syllabi for a given course title. After the search, they were asked to evaluate the systems in terms of efficiency, accuracy, and their satisfaction of the system. The result of the first experiment indicates that DC-based system performed significantly better in terms of search time and DC-expanded system in terms of satisfaction measure. An additional experiment was conducted to test efficiency of the browsing categories. The interview with subjects was carried out to find any difficulties associated with the current browsing scheme. The subjects expressed much1 satisfaction about assigning a course to multiple browsing categories.

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An Efficient Search Method of Product Reviews using Opinion Mining Techniques (오피니언 마이닝 기술을 이용한 효율적 상품평 검색 기법)

  • Yune, Hong-June;Kim, Han-Joon;Chang, Jae-Young
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.2
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    • pp.222-226
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    • 2010
  • With the continuously increasing volume of e-commerce transactions, it is now popular to buy some products and to evaluate them on the World Wide Web. The product reviews are very useful to customers because they can make better decisions based on the indirect experiences obtainable through these reviews. However, since online shopping malls do not provide ranking results, it is not easy for users to read all the relevant review documents effectively. Product reviews include subjective and emotional opinions. Thus, the review search is different from the general web search in terms of ranking strategy. In this paper, we propose an effective method of ranking the reviews that can reflect user's intention by using opinion mining techniques. The proposed method analyzes product reviews with query words, and sentimental polarity of subjective opinions. Through diverse experiments, we show that our proposed method outperforms conventional ones.

Real-time Montage System Design using Contents Based Image Retrieval (내용 기반 영상 검색을 이용한 실시간 몽타주 시스템 설계)

  • Choi, Hyeon-Seok;Bae, Seong-Joon;Kim, Tae-Yong;Choi, Jong-Soo
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.313-322
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    • 2006
  • In this paper, we introduce 'Contents Based Image Retrieval' which helps a user find the images he or she needs more easily and reconfigures the images automatically. With this system, we try to realize the language of (motion) picture, that is, the Montage from the viewpoint of the user. The Real-time Montage System introduced in this paper uses 'Discrete Fourier Transform'. Through this, the user can find the feature of the image selected and compare the analogousness with the image in the database. This kind of system leads to the user's speedy and effective retrieving, Also, we can acquire the movement image of the user by Camera Tracking in Real-time. The movement image acquired is to be reconfigured automatically with the image of the user. In this way, we can get an easy and speedy image reconfiguration which sets to the user's intention. This system is a New Media Design tool(entertainment) which induces a user enjoy participating in it. In this system, Thus, the user is not just a passive consumer of one-way image channels but an active subject of image reproduction in this system. It is expected to be a foundation for a new style of user-centered movie (media based entertainment).

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Trends in Domestic and Foreign Studies on the Effect of Preventing Cervical Cancer Program in Parents (부모 대상 자궁경부암 예방교육프로그램 효과에 관한 국내·외 연구동향)

  • Yeom, Young-Ran;Lim, Se-Mi
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.223-230
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    • 2019
  • This study aimed to analyze previous studies on cervical cancer preventive education programs for parents. Data from January 2007 to November 2017 were searched via PubMed, Science Direct and CINAHL in foreign search databases, and RISS and Dbpia in domestic search databases. A total of 329 papers were searched, and 7 papers were finally selected based on the selection criteria and the exclusion criteria. Power point(PPT), leaflet, brochure and text messages were used as method for program education and among which, PPT were used the most. As a result of education program effect, it is found that parent's knowledge on HPV and intention for preventive inoculation became increased and rate of actual inoculation indeed higher. This analysis indicates there is a big need for cervical cancer preventive education program developing for parents in Korea and accordingly, various study for programs are expected to be performed.