• Journal of the Korea Society of Computer and Information
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• v.25 no.12
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• pp.321-331
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• 2020

The purpose of this study is to explore the impact of home stay platform on guests' willingness to comment online under the Shared home stay business model. Shared platform of home stay facility in addition to providing a variety of support services, help the landlord to the tenant do offline accommodation services, implementation, trading, will need to take some measures to actively promote the tenant groups to the landlord, the evaluation is objective, effective and sufficient number in order to better promote the sharing credit ecological establishment of home stay facility. In this study, consumers who have used the Shared home stay platform are taken as the research objects. The survey method adopts network questionnaire survey and Likert seven subscales. The statistical software SPSS24.0 program is used to process the data. Firstly, descriptive statistical analysis was conducted, followed by validity analysis and reliability analysis. After the reliability and validity of the questionnaire were determined, correlation analysis and regression analysis were used to verify the proposed hypothesis. The research results of this study are summarized as follows :(1) the usability of platform comment function, guest satisfaction and platform reward have a positive impact on the guest online comment willingness; (2) The credit mechanism of the platform has a positive regulating effect on the process of tenant satisfaction influencing tenant comment intention.

• Journal of Korea Port Economic Association
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• v.38 no.1
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• pp.31-47
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• 2022

While the ship finance industry has long been struggling with diminishing involvements from the private sector, government-run banks have consistently increased their presence in maritime finance. To address such concerns, this research conceptually explores the creation of blockchain technology-driven security token offering (STO) platforms. To suggest a sound platform model, this piece first examines key design principles. Based on the integral perspective on the digital platform, this paper exhibits three core design principles to create a virtuous platform ecosystem, then sets out STO platform design guidelines. This paper further explores an STO platform model by considering conventional ship finance systems and practices in Korea. The STO platform has three main effects; 1) the wider availability of STOs can enlarge both the scope and size of ship finance users, 2) the activation of security token transactions leads to an increase in participation, and 3) possibilities to create complementary innovative financial services can further encourage the participation of private investors. The STO ecosystem may contribute to the shipping, shipbuilding, and ship finance industries by enhancing its attractiveness to the general public and by creating positive externalities for Busan as a maritime finance center.

• Journal of Internet Computing and Services
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• v.20 no.6
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• pp.105-117
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• 2019

Bitcoin, which can be classified as a cryptocurrency, has attracted attention from various industries because it is an innovative digital currency and the beginning of a Blockchain system. However, as the research on Bitcoin progressed, several security vulnerabilities and possible attacks were analyzed. Among them, the security problem caused by the transparency of the Blockchain database prevents the Blockchain system from being applied to various fields. This vulnerability is further classified as the weak anonymity of participating nodes and privacy problem due to disclosure of transaction details. In recent years, several countermeasures have been developed against these vulnerabilities. In this paper, we first describe the main features of the public and private Blockchain, and explain privacy, unlinkability and anonymity. And, three public Blockchain platforms, Dash, Zcash and Monero which are derived from Bitcoin, and Hyperledger Fabric which is a private Blockchain platform, are examined. And we analyze the operating principles of the protocols applied on each platform. In addition, we classify the applied technologies into anonymity and privacy protection in detail, analyze the advantages and disadvantages, and compare the features and relative performance of the platforms based on the computational speed of the applied cryptographic mechanisms.

• Smart Media Journal
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• v.10 no.4
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• pp.54-62
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• 2021

As the volume of online e-commerce transactions increases, items diversify and the classification becomes complicated. E-commerce platforms that specialize in dealing only in one area are emerging, and the area is diversifying. Three problems were identified by researching the craft online e-commerce platform, one of the various types of professional e-commerce platforms. First of all, although craft materials are diversified and complex on the platform, the existing craft e-commerce system is fragmented in structure to categorize complex crafts, making it difficult to accurately present search results that meet various criteria. Second, although appearance is the main reason for purchasing artifacts, it is rare for users to categorize them according to appearance, so they have to judge and filter each work directly. Finally, the language entered when searching for artifacts by non-technical experts is not reflected in the language used to categorize artifacts in the taxonomic system, so the language used for searching is highly accurate. Therefore, the purpose of this study is to add and consider complex attributes in the field of technology to meet the search criteria. Properties to be added must include the main appearance in the search for artifacts. In addition, the government aims to develop a taxonomic system that can reflect non-experts' search languages in the search of works through artificial intelligence natural language processing technology.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.580-581
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• 2021

There are various Location-Based Services(LBS) that apply GPS technology in mobile devices such as smart-phone and tablet. In this paper, we designed non-face-to-face oriented LBS software in the reality that non-face-to-face services are increasing due to COVID-19. The proposed model searches location information for trading goods or services and utilizes information identified in real time. The proposed scheduling and priority control algorithm provides efficient service allocations and simulation was performed based on web/app to verify this. While commercialized LBS platforms focus on used goods transactions, the designed method is different in that it provides non-face-to-face services and not-direct transactions between individuals. It provides a wide range of transactions and services to users such as small business owners and franchises.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.215-222
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• 2012

A smart phone has functions of both telephone and computer. The wide spread use of smart phones has sharply increased the demand for mobile commerce. The smart phone based mobile services are available anytime, anywhere. In commercial transactions, a digital signature scheme is used to make legally binding signature to prove both integrity of commercial document and verification of the signer. Smart phones are more risky compared with personal computers on the problems of how to protect privacy information. It's also easy to let proxy user to authenticate instead of the smart phone owner. In existing password or token based schemes, the ID is not physically bound to the owner. Thus, those schemes can not solve the problem of proxy authentication. To utilize the smart phone as the platform of mobile commerce, a study on the new type of authentication scheme is needed where the scheme should provide protocol to get legally binding signature and not to authenticate proxy user. In this paper, we create the mobile ID by using both the USIM and voice template of the smart phone owner. We also design and implement the user authentication scheme based on the mobile ID.

• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.137-151
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• 2015

Crowdfunding is a novel method for funding from many individuals using web based platform often in return for products or equity. It allows individual entrepreneurs to create diverse products and services. This thesis elaborates a theoretical foundation for identifying the factors that must have motivated the funders in sponsoring crowdfunding projects. Based on the motivation theory, the proposed research model is constructed with intrinsic and extrinsic motivations from relevant literatures. We also examined how different crowdfunding modes ('Keeping It All' and 'All or Nothing') moderate the proposed research model. Based on the survey from various crowdfunding service providers in Korea, this empirical study found that continuous participation in crowdfunding is positively correlated with factors such as enjoyment, familiarity, agency credibility and reward, while peer-influence shows negative correlation. Furthermore, moderating effects of funding modes significantly affect continuous participation. These empirical results contribute insights on the emerging phenomenon of crowdfunding from funders' perspectives and shed lights more on the ways that the actions of platform providers may affect their ability to receive entrepreneurial financing.

• The Journal of Society for e-Business Studies
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• v.11 no.4
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• pp.87-106
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• 2006

Today as the scale of e-commerce constantly expands, the number and the amount of the consumer frauds are also increasing very rapidly, without sufficient levels of systematic support to prevent them. Internet Escrow service is one of the promising payment mechanisms, which guarantees secure electronic trades and payments. Especially, if the real-time product delivery information is available via RFID-based track-and-trace environment, the security and efficiency of the Internet Escrow services would be improved a lot. In this research, proposed a novel approach to integrate EPCglobal Network, which is a de-facto standard for RFID-based information network model, with Internet Escrow services. The proposed service model was implemented in the form of "Integrated Financial Platform", which supports the contracts among trading partners and the payment via Escrow services by being fully integrated with bank systems. Using the implemented EPCglobal Network-based Escrow service system, we would be able not only to shorten the money-flow cycle and to develop new kinds of loan services, but also to overcome the problems of existing Escrow services including the lack of product-related information and the delay of purchasing decisions.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.207-221
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• 2003

Most commercially available collaboration support systems are not proper for small enterprises in a specific area such as small e-design companies, because they are focused on general functionalities, required by most large enterprises. In this paper, we analyze the requirements for improving communication environments of small e-design companies, and propose an advanced communication management tool which reflects those requirements. The communication platform focuses the acknowledgement process by customer and the schedule sharing and management between project members. The proposed system suggest a new research direction which supports the systematic collaboration with external entities such as customers rather than the unsystematic collaboration between internal members, and improves the communication environment of those small e-design companies that are desperately in need of a cost-effective way to carry out projects, and will help in the process of successful projects.

• The Journal of Society for e-Business Studies
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• v.14 no.3
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• pp.71-85
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• 2009

Nowadays the research and development of various middleware for the ubiquitous computing environment has been demanded and many application services have been provided. The practical ubiquitous computing environment is the world where a variety of services based on RFID/USN devices are integrated with each other and make synergy effects all together. In the end user perspectives, there should be a middleware platform and business logic framework collaborating various services all together to satisfy the user requirements. In addition, the platform should provide the user to describe a scenario based on various event to maximize the collaboration. In this paper, we have proposed business logic framework which is supporting collaboration between heterogeneous service systems based on the user's scenario. We have also tried to show the efficiency and scalability of the proposed framework by providing the result of a couple of tests.