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http://dx.doi.org/10.9708/jksci.2020.25.12.321

A study on the impact of homestay sharing platform on guests' online comment willingness  

Zou, Ji-Kai (Dept. of Global Business, Kyonggi University)
Liang, Teng-Yue (Dept. of Global Business, Kyonggi University)
Dong, Cui (Dept. of Global Business, Kyonggi University)
Publication Information
Journal of the Korea Society of Computer and Information / v.25, no.12, 2020 , pp. 321-331 More about this Journal
Abstract
The purpose of this study is to explore the impact of home stay platform on guests' willingness to comment online under the Shared home stay business model. Shared platform of home stay facility in addition to providing a variety of support services, help the landlord to the tenant do offline accommodation services, implementation, trading, will need to take some measures to actively promote the tenant groups to the landlord, the evaluation is objective, effective and sufficient number in order to better promote the sharing credit ecological establishment of home stay facility. In this study, consumers who have used the Shared home stay platform are taken as the research objects. The survey method adopts network questionnaire survey and Likert seven subscales. The statistical software SPSS24.0 program is used to process the data. Firstly, descriptive statistical analysis was conducted, followed by validity analysis and reliability analysis. After the reliability and validity of the questionnaire were determined, correlation analysis and regression analysis were used to verify the proposed hypothesis. The research results of this study are summarized as follows :(1) the usability of platform comment function, guest satisfaction and platform reward have a positive impact on the guest online comment willingness; (2) The credit mechanism of the platform has a positive regulating effect on the process of tenant satisfaction influencing tenant comment intention.
Keywords
Platform comment function usability; Platform comment reward; Platform credit mechanism; Tenant satisfaction; Tenant comment willingness;
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