• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.2
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• pp.107-120
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• 2015

This study compares own-brand exporting SMEs' utilization of various government-run exporting service programs that provided support in searching for overseas distributors, in overseas market research, and in marketing support. Researchers measure how important firms found each of these components of the program, as well as firms' satisfaction with these services, based on the type of product exported (industrial vs. consumer goods) and the level of economic development of the host countries (developed, newly industrialized, and developing.) A total of 245 own-brand exporting SMEs were surveyed and analyzed in this study. Results indicated that KOTRA was the most frequently used organization by the sample SMEs, regardless of the product type and the economic level of host countries. Industrial-goods exporting SMEs found support in searching for overseas distributors more important than consumer-goods exporting SMEs. SMEs exporting to developed countries considered overseas market research and marketing support and searching for overseas distributor programs more important than SMEs exporting to NIE or developing countries. In addition, industrial-goods exporting SMEs were more satisfied with the overseas market research and marketing support and searching for overseas distributor programs than consumer-goods exporting SMEs. However, there were no differences in satisfaction among firms based on the level of economic development of host countries. Several cases of significant correlations between the importance of and satisfaction with the utilization of government exporting service programs were found.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.148-158
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• 2009

Recently, media contents are moving frequently between different media. TV, film, musical or animation, adapt killer story to each other. This tends to develop the new possibility of distribution of media contents. This study will analyse the trend of content industry. Particularly, we will focus on TV dramas, films and musicals : 61 samples have been extracted by Naver website. As a result, remakes have been increased since 2006. TV dramas and films have been used the most for source genres. Particularly, the story of films have been transferred for almost every genres including musicals.

• Journal of the Korean Geographical Society
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• v.49 no.5
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• pp.761-778
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• 2014

There has been relatively little study to model price for commercial property because of its low transaction volume in the market. Despite of this thin market character, this paper tried to estimate prices for commercial lots as accurate as possible. We constructed a model whose components consist of mean structure(global trend), exponential covariance function and a pure error term, and applied it to actual sales price data of Seoul. We explicitly took account of spatial autocorrelation of land price by utilizing a kriging technique, a representative method of spatial interpolation, because the land price of commercial lots has feature of differential price forming pattern depending on submarkets they belong to. In addition, we chose to apply a bayesian kriging to overcome data scarcity by incorporating experts' knowledge into prior probability distribution. The chosen model's excellent performance was verified by the result from validation data. We confirmed that the excellence of the model is attributed to incorporating both autocorexperts' knowledge and spatial autocorrelation in the model construction. This paper is differentiated from previous studies in the sense that it applied the bayesian kriging technique to estimate price for commercial lots and explicitly combined experts' knowledge with data. It is expected that the result of this paper would provide a useful guide for the circumstances under which property price has to be estimated reliably based on sparse transaction data.

• The Journal of Society for e-Business Studies
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• v.12 no.3
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• pp.211-234
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• 2007

In e-business, XML is a major format of data and it is essential to efficiently process queries against XML data. XML query caching has received much attention for query performance improvement. In employing XML query caching, some efficient technique of cache replacement is required. The previous techniques considered as a replacement unit either the whole query result or the path in the query result. The former is simple to employ but it is not efficient whereas the latter is more efficient and yet the size difference among the potential victims is large, and thus, efficiency of caching would be limited. In this paper, we propose a new technique where the element in the query result is are placement unit to overcome the limitations of the previous techniques. The proposed technique could enhance the cache efficiency to a great extent because it would not pick a victim whose size is too large to store a new cached item, the variance in the size of victims would be small, and the unused space of the cache storage would be small. A technique of XML semantic cache replacement is presented which is based on the replacement function that takes into account cache hit ratio, last access time, fetch time, size of XML semantic region, size of element in XML semantic region, etc. We implemented a prototype XML semantic cache system that employs the proposed technique, and conducted a detailed set of experiments over a LAN environment. The experimental results showed that our proposed technique outperformed the previous ones.

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.264-269
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• 2009

본 연구에서는 IPTV를 이용한 전자정부 민원 서비스를 제공하기 위한 서비스 제공 로드맵 수립과 관련 기술들을 조사 하였다. 이를 위해 국내외 로드맵 수립 관련 연구들을 정리하고 IPTV를 기반으로 전자민원 서비스를 제공하기 위한 로드맵 수립 방안을 제시 하였다. 또한 IPTV기반으로 제공하고자 하는 전자민원서비스를 이용빈도와 복잡성에 따라서 정보제공형, 상호작용형, 거래처리형으로 분류하고, 각서비스 유형별로 필요한 기술들을 제시 하였다. 이를 기반으로 전자정부 서비스를 IPTV기반으로 제공하기 위한 서비스 로드맵을 도출하였다.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2006.06a
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• pp.81-108
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• 2006

기존 모바일 광고에 대한 연구는 광고에 대한 현황과 시사점에 대한 연구, 새로운 광고 표현 형태에 대한 탐색적 실험연구, 모바일 광고의 효과 및 장애요인 등에 대한 제한적인 연구에 국한되어 왔다. 실제로 현 시점에서 모바일 광고 기법들에 대한 체계적이고 실증적인 분류와 실제 각각의 광고 형태별 적용가능 분야에 대한 분석 연구는 없었다. 따라서 현재까지 등장한 모바일 광고 기법을 종합하여 재분류하고 광고 형태별 적용 분야에 대한 연구가 필요하다고 본다. 본 연구에서는 메시지 타입, 타겟팅, Delivery유형에 따라 분류한 모바일 광고의 기존연구를 바탕으로 실재 모바일 광고 대행사에서 사용되어지는 광고 상품을 Text, Icon, Media Contents형태로 구분하고 정보제공, 거래유도, 반응유도 및 빈도 그리고 경로 연계라는 측면에서 새롭게 구성을 시도하였다. 또한 광고 메시지 경로에 대한 각자의 광고 기법에 대한 MAP를 그려 실제적이고 실증적인 모바일 광고 체계를 발견하는데 그 의의가 있다.

• The KIPS Transactions:PartD
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• v.17D no.1
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• pp.1-8
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• 2010

Association rule mining techniques enable us to acquire knowledge concerning sales patterns among individual items from voluminous transactional data. Certainly, one of the major purposes of association rule mining is utilizing the acquired knowledge to provide marketing strategies such as catalogue design, cross-selling and shop allocation. However, this requires too much time and high cost to only extract the actionable and profitable knowledge from tremendous numbers of discovered patterns. In currently available literature, a number of interest measures have been devised to accelerate and systematize the process of pattern evaluation. Unfortunately, most of such measures, including support and confidence, are prone to yielding impractical results because they are calculated only from the sales frequencies of items. For instance, traditional measures cannot differentiate between the purchases in a small basket and those in a large shopping cart. Therefore, some adjustment should be made to the size of market baskets because there is a strong possibility that mutually irrelevant items could appear together in a large shopping cart. Contrary to the previous approaches, we attempted to consider market basket's size in calculating interest measures. Because the devised measure assigns different weights to individual purchases according to their basket sizes, we expect that the measure can minimize distortion of results caused by accidental patterns. Additionally, we performed intensive computer simulations under various environments, and we performed real case analyses to analyze the correctness and consistency of the devised measure.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.188-199
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• 2018

The purpose of this study is to grasp the type of network activity and corporate competency based on network theory and to compare and analyze the relationship between these characteristics and business performance. The results showed that the frequency, importance, and reliability of CEO's had a positive (+) effect on business performance, and the mediating effect of corporate competency (industrial information competency, opportunity capture competency, strategic flexibility, and transaction cost reduction) appeared. This study tried to measure business performance by including corporate competency as a direct performance variable of CEO's network activity and found that it is desirable to focus on interacting with the most important network sources and to make efforts to strengthen the qualitative characteristics of network activities rather than expanding the scope of the network in order to improve the performance of CEO's Network Activity.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.131-152
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• 2013

The purpose of this study is to investigate the effects of communication using Facebook on perceived organization culture and emotional labor perceived by members. Data were collected from 101 office workers for a quasi-governmental organization located in Seoul. The findings of this study can be summarized as follows: the usage of Facebook as a communication tool within an organization had positive effects on the clan culture, adhocracy culture, hierarchy culture, and market culture. Also it had positive effects on frequency and variety of emotional display. This is the first empirical study focused on the emotional labor for office workers, and the findings of this study will provide an insight to design and develop an efficient communication method within organization.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.69-79
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• 2013

Management activities of Business was globalization and had changed to a global management. Under these circumstances, business management factors and the environment has changed rapidly. Accordingly, the number of risk categories in business has increased. Especially in recent years, the convergence of industry with IT has a pivotal role in the industry's business processes. However, information systems in the Internet environment increased the efficiency of business management. Also, it increased the degree of risk and the occurrence ripple effects. In this study, we proposed risk management framework for ensuring business continuity management in information system based automobile manufacturing industry. In detail, we analysis business process in automotive manufacturing industry and identify information assets and we analysis and assess the risk.