• Title/Summary/Keyword: 개인 맞춤형 특징

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Development of Beauty Experience Pattern Map Based on Consumer Emotions: Focusing on Cosmetics (소비자 감성 기반 뷰티 경험 패턴 맵 개발: 화장품을 중심으로)

  • Seo, Bong-Goon;Kim, Keon-Woo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.179-196
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    • 2019
  • Recently, the "Smart Consumer" has been emerging. He or she is increasingly inclined to search for and purchase products by taking into account personal judgment or expert reviews rather than by relying on information delivered through manufacturers' advertising. This is especially true when purchasing cosmetics. Because cosmetics act directly on the skin, consumers respond seriously to dangerous chemical elements they contain or to skin problems they may cause. Above all, cosmetics should fit well with the purchaser's skin type. In addition, changes in global cosmetics consumer trends make it necessary to study this field. The desire to find one's own individualized cosmetics is being revealed to consumers around the world and is known as "Finding the Holy Grail." Many consumers show a deep interest in customized cosmetics with the cultural boom known as "K-Beauty" (an aspect of "Han-Ryu"), the growth of personal grooming, and the emergence of "self-culture" that includes "self-beauty" and "self-interior." These trends have led to the explosive popularity of cosmetics made in Korea in the Chinese and Southeast Asian markets. In order to meet the customized cosmetics needs of consumers, cosmetics manufacturers and related companies are responding by concentrating on delivering premium services through the convergence of ICT(Information, Communication and Technology). Despite the evolution of companies' responses regarding market trends toward customized cosmetics, there is no "Intelligent Data Platform" that deals holistically with consumers' skin condition experience and thus attaches emotions to products and services. To find the Holy Grail of customized cosmetics, it is important to acquire and analyze consumer data on what they want in order to address their experiences and emotions. The emotions consumers are addressing when purchasing cosmetics varies by their age, sex, skin type, and specific skin issues and influences what price is considered reasonable. Therefore, it is necessary to classify emotions regarding cosmetics by individual consumer. Because of its importance, consumer emotion analysis has been used for both services and products. Given the trends identified above, we judge that consumer emotion analysis can be used in our study. Therefore, we collected and indexed data on consumers' emotions regarding their cosmetics experiences focusing on consumers' language. We crawled the cosmetics emotion data from SNS (blog and Twitter) according to sales ranking ($1^{st}$ to $99^{th}$), focusing on the ample/serum category. A total of 357 emotional adjectives were collected, and we combined and abstracted similar or duplicate emotional adjectives. We conducted a "Consumer Sentiment Journey" workshop to build a "Consumer Sentiment Dictionary," and this resulted in a total of 76 emotional adjectives regarding cosmetics consumer experience. Using these 76 emotional adjectives, we performed clustering with the Self-Organizing Map (SOM) method. As a result of the analysis, we derived eight final clusters of cosmetics consumer sentiments. Using the vector values of each node for each cluster, the characteristics of each cluster were derived based on the top ten most frequently appearing consumer sentiments. Different characteristics were found in consumer sentiments in each cluster. We also developed a cosmetics experience pattern map. The study results confirmed that recommendation and classification systems that consider consumer emotions and sentiments are needed because each consumer differs in what he or she pursues and prefers. Furthermore, this study reaffirms that the application of emotion and sentiment analysis can be extended to various fields other than cosmetics, and it implies that consumer insights can be derived using these methods. They can be used not only to build a specialized sentiment dictionary using scientific processes and "Design Thinking Methodology," but we also expect that these methods can help us to understand consumers' psychological reactions and cognitive behaviors. If this study is further developed, we believe that it will be able to provide solutions based on consumer experience, and therefore that it can be developed as an aspect of marketing intelligence.

An analysis of the educative features of mathematics teacher guidebooks for grades 3 and 4 (초등학교 3~4학년군 수학 교사용 지도서의 교육적 특징 분석)

  • Pang, JeongSuk;Oh, MinYoung;Park, Yejin
    • The Mathematical Education
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    • v.62 no.4
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    • pp.531-549
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    • 2023
  • Despite the significance of mathematics teacher guidebooks as a support for teacher learning, there are few studies that address how elementary mathematics teacher guidebooks support teacher learning. The purpose of this study was to analyze the educative features of elementary mathematics teacher guidebooks for grades 3 and 4. For this, six units from each of ten kinds of teacher guidebooks were analyzed in terms of seven dimensions of Teacher Learning Opportunities in Korean Mathematics Curriculum Materials (TLO-KMath). The results of this study showed that mathematics content knowledge for teaching was richly provided and well organized. Teacher guidebooks provided teacher knowledge to anticipate and understand student errors and misconceptions, but were not enough. Sample dialogues between a teacher and students were offered in the teacher guidebooks, making it easier for teachers to identify the overall lesson flow and key points of classroom discourse. Formative assessment was emphasized in the teacher guidebooks, including lesson-specific student responses and their concomitant feedback examples per main activity. Supplementary activities and worksheets were provided, but it lacked rationales for differentiated instruction in mathematics. Teacher knowledge of manipulative materials and technology use in mathematics was provided only in specific units and was generally insufficient. Teacher knowledge in building a mathematical community was mainly provided in terms of mathematical competency, mathematical classroom culture, and motivation. This paper finally presented implications for improving teacher guidebooks to actively support teacher learning.

Design and Development of the Verbal Interaction Analysis Program for Supporting Teaching Consultation (수업컨설팅 지원을 위한 수업언어 분석 프로그램 설계 및 개발)

  • Baek, Je-Eun;Kim, Kyung-Hyun
    • The Journal of Korean Association of Computer Education
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    • v.18 no.1
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    • pp.1-12
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    • 2015
  • The purpose of this study is to develop verbal interaction analysis program for supporting teaching consultation. For this a class language analysis program was developed to manage analysis results systematically in various angles. The program has following characteristics. First, program users can create the frame of analysis tool freely, so he can analysis a class as a desired. Second, qualitative analysis results as well as quantitative analysis results can be acquired. Third, personalized analysis is available, as users can set program environments freely such as analysis unit time, video player environments, and input and output file type. Finally, it can record and manage activity results according to class consulting procedures systematically. It is expected that this program will allow class consulting to be in place in school fields in more professional way.

Win-win cooperation for the development of small and medium-sized enterprises in food industry (식품산업에서 중소기업의 발전을 위한 상생협력)

  • Noh, Bongsoo
    • Food Science and Industry
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    • v.52 no.4
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    • pp.401-409
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    • 2019
  • The need for win-win cooperation between small and medium-sized enterprises and large corporations is emphasized. For the sustainable growth of a healthy industry, the attractive parts of large companies and the capabilities of small and medium-sized enterprises must be harmonized and shared. It was also examined what items large companies should consider in selecting small and medium-sized enterprises as a partner. In the case of food producers, when considering safety issues, a comprehensive safety system should be established, not just a single factor. And cooperation is expected between small and medium-sized enterprises and other partners with new technologies such as AI, IoT, 3D printers and 5G technology. It is suggested that corporate development can be achieved by various models through win-win cooperation between large companies and small and medium-sized enterprises.

Assessing and Mapping Regional Vulnerability to Agricultural Drought (농업가뭄 취약성 평가 및 가뭄취약지도 작성)

  • Mun, Young-Sik;Nam, Won-Ho;Jeon, Min-Gi;Lee, Seung-Yong;Lee, Kwangya
    • Proceedings of the Korea Water Resources Association Conference
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    • 2020.06a
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    • pp.155-155
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    • 2020
  • 최근 전 세계적으로 기후변화 및 이상기후로 인해 홍수, 가뭄과 같은 수자원과 관련된 재해들의 빈도가 증가하고 있는 추세이다. 가뭄은 발생 시작 및 종료 시기가 명확하지 않고, 그 피해가 광범위한 특징으로 인해 농업분야에 직접적인 피해를 주고 있으며, 농산물 생산성 및 안정적인 농업용수 확보에 큰 영향을 미치고 있다. 과거 가뭄을 해석하기 위해서는 일반적으로 강수량, 가뭄지수 등 단일지표를 활용하여 가뭄을 평가하였으나, 최근 선제적인 가뭄대응을 위해 다양한 인자들을 종합하여 판단하는 취약성 평가 (Vulnerability Assessment) 개념을 도입하였다. 농업가뭄 취약성은 IPCC (Intergovernmental Panel on Climate Change)에서 기상 및 수문학적 가뭄에 의한 작물 생산 피해 및 가축의 피해를 동반할 수 있는 가능성으로 정의한다. 본 연구에서는 농업용 저수지 중심의 농업용수 기반 취약성 평가 항목을 선정하여 농업가뭄 취약지도를 작성하였다. 민감도, 노출도 및 적응능력 개념에 적합한 대응변수를 활용하여 저수지의 저수율, 용수 부족 및 가뭄 대응능력 뿐만 아니라 사회·환경적, 기상학적 영향을 고려한 평가 항목 선정하였다. 항목별 단위 및 특성을 통합하기 위해 스케일 재조정 (Re-Scaling), Z-Score 등 다양한 방법을 활용하여 표준화를 실시하였으며, AHP (Analytic Hierarchy Process), 엔트로피 분석 등을 통해 항목별 가중치를 산정하였다. 또한 농업가뭄에 긍정적인 영향과 부정적인 영향을 미치는 항목을 구분하여 대응변수를 적용하였다. 이를 바탕으로 농업가뭄 취약성을 평가하여 항목별 등급을 구분하였으며, 전국 167개 시군을 대상으로 농업가뭄 취약지도를 작성하였다. 본 연구의 결과는 시군별 맞춤형 농업가뭄 대응정책의 기초자료 활용 가능하며, 농업가뭄 취약지역/상습가뭄지역에 대한 정보 제공이 가능할 것으로 판단된다.

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An Analysis of the Public Data for Making the Ambient Intelligent Service (공간지능화서비스 구현을 위한 공공데이터 분석)

  • Kim, Mi-Yun;Seo, Dong-Jo
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.313-321
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    • 2014
  • In current society, the digital era that makes enormous amount of data, and the diversified city, the smart space, which has characteristics of creating, collecting and representing data, is appeared. After 2012, in the social media environment called hyper-connected society with wide-spread smart phone, people started to get interested in public data and big data by generalized mobile device and SNS. At first, development of forming platform of data was focused, but now, many different idea from diverse area have been suggested about data analysis and usage to visualize the space intellectualization service. To focus on the visualization process to increase the usage of this public data for ordinary people more than specialized people, this research grasps the present condition of open data and public data service from the current public data portal and considers the applicability of them. As the result of research, the analysis and application of data to ordinary people decrease the use of paper documents, and this research will help to develop the application which is fast and accurate about individual behavior and demand to utilize public data service in intellectual space.

The Audience Behavior-based Emotion Prediction Model for Personalized Service (고객 맞춤형 서비스를 위한 관객 행동 기반 감정예측모형)

  • Ryoo, Eun Chung;Ahn, Hyunchul;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.73-85
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    • 2013
  • Nowadays, in today's information society, the importance of the knowledge service using the information to creative value is getting higher day by day. In addition, depending on the development of IT technology, it is ease to collect and use information. Also, many companies actively use customer information to marketing in a variety of industries. Into the 21st century, companies have been actively using the culture arts to manage corporate image and marketing closely linked to their commercial interests. But, it is difficult that companies attract or maintain consumer's interest through their technology. For that reason, it is trend to perform cultural activities for tool of differentiation over many firms. Many firms used the customer's experience to new marketing strategy in order to effectively respond to competitive market. Accordingly, it is emerging rapidly that the necessity of personalized service to provide a new experience for people based on the personal profile information that contains the characteristics of the individual. Like this, personalized service using customer's individual profile information such as language, symbols, behavior, and emotions is very important today. Through this, we will be able to judge interaction between people and content and to maximize customer's experience and satisfaction. There are various relative works provide customer-centered service. Specially, emotion recognition research is emerging recently. Existing researches experienced emotion recognition using mostly bio-signal. Most of researches are voice and face studies that have great emotional changes. However, there are several difficulties to predict people's emotion caused by limitation of equipment and service environments. So, in this paper, we develop emotion prediction model based on vision-based interface to overcome existing limitations. Emotion recognition research based on people's gesture and posture has been processed by several researchers. This paper developed a model that recognizes people's emotional states through body gesture and posture using difference image method. And we found optimization validation model for four kinds of emotions' prediction. A proposed model purposed to automatically determine and predict 4 human emotions (Sadness, Surprise, Joy, and Disgust). To build up the model, event booth was installed in the KOCCA's lobby and we provided some proper stimulative movie to collect their body gesture and posture as the change of emotions. And then, we extracted body movements using difference image method. And we revised people data to build proposed model through neural network. The proposed model for emotion prediction used 3 type time-frame sets (20 frames, 30 frames, and 40 frames). And then, we adopted the model which has best performance compared with other models.' Before build three kinds of models, the entire 97 data set were divided into three data sets of learning, test, and validation set. The proposed model for emotion prediction was constructed using artificial neural network. In this paper, we used the back-propagation algorithm as a learning method, and set learning rate to 10%, momentum rate to 10%. The sigmoid function was used as the transform function. And we designed a three-layer perceptron neural network with one hidden layer and four output nodes. Based on the test data set, the learning for this research model was stopped when it reaches 50000 after reaching the minimum error in order to explore the point of learning. We finally processed each model's accuracy and found best model to predict each emotions. The result showed prediction accuracy 100% from sadness, and 96% from joy prediction in 20 frames set model. And 88% from surprise, and 98% from disgust in 30 frames set model. The findings of our research are expected to be useful to provide effective algorithm for personalized service in various industries such as advertisement, exhibition, performance, etc.

Development of smart education programs on clothing in Home Economics education (스마트교육을 기반으로 한 의생활교육 프로그램 개발)

  • Kim, Youngae;Yu, Nan Sook
    • Journal of Korean Home Economics Education Association
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    • v.25 no.1
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    • pp.155-172
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    • 2013
  • This study developed smart education programs on clothing in Home Economics education for middle school students and assessed the validity of the programs. To create a self-directed adaptive learning model, 'Textile fibers' was selected as a topic. A digital textbook was developed to provide an adaptive learning experience to each student. The students can learn the contents of the digital textbook via their smart phones or tablet PCs in their Home Economics classes. To create a cooperative learning model for a good communication, 'Recycling clothes' was selected as a topic. Students can cooperate to solve the problems via Google docs and facebook in their Home Economics classes. The programs gained more than 4.5 on a 5-point Likert scale. The results of the assessment indicated that the smart education programs on clothing are appropriate to enhancing the self-directed learning, communication, and cooperation competencies of the students in Home Economics classes.

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AI Advisor for Response of Disaster Safety in Risk Society (위험사회 재난 안전 분야 대응을 위한 AI 조력자)

  • Lee, Yong-Hak;Kang, Yunhee;Lee, Min-Ho;Park, Seong-Ho;Kang, Myung-Ju
    • Journal of Platform Technology
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    • v.8 no.3
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    • pp.22-29
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    • 2020
  • The 4th industrial revolution is progressing by country as a mega trend that leads various technological convergence directions in the social and economic fields from the initial simple manufacturing innovation. The epidemic of infectious diseases such as COVID-19 is shifting digital-centered non-face-to-face business from economic operation, and the use of AI and big data technology for personalized services is essential to spread online. In this paper, we analyze cases focusing on the application of artificial intelligence technology, which is a key technology for the effective implementation of the digital new deal promoted by the government, as well as the major technological characteristics of the 4th industrial revolution and describe the use cases in the field of disaster response. As a disaster response use case, AI assistants suggest appropriate countermeasures according to the status of the reporter in an emergency call. To this end, AI assistants provide speech recognition data-based analysis and disaster classification of converted text for adaptive response.

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A Study on Characteristics of the Type of Interactive Broadcast Program in Korea (국내 양방향 방송 프로그램 유형 특징에 관한 연구)

  • PARK, JIN SIK;KIM, SUNG HOON
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.209-215
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    • 2019
  • The purpose of this study is to suggest the development of interactive services and technologies in the media industry. Through the analysis of domestic two-way broadcasting contents service, this study analyzed platform and services type according to service type of terrestrial broadcasting, SO operator and Telco. Also, by identifying the characteristics of interactive programs(open, interactive, personalized, stereoscopic), this study propose important convergence possibilities of the future providers and development plans through supporting technologies and services for each characteristic. In the case of terrestrial broadcasters, ARS, web sites and mobile apps were mostly provided in both directions, and SO and satellite broadcasting operators were found to provide diversity in interactive service operation using data domain. In the case of IPTV companies, most of them provide interactive services with additional video or information service through adjustment button or app, and cable TV operators had more adjustment data broadcasting than exclusive use data broadcasts. Therefore, domestic interactive broadcasting service type needs convergence type of revenue model needs and needs to be converted into new competitive interactive broadcasting program service environment.