• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.35-48
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• 2016

Individual characteristics and entrepreneurship are important factors to determine entrepreneurial intentions. Despite this, little attention has been given to external factors, which effects to venture start-up decision. This study examines the relationship between individual characteristics and entrepreneurship by moderating effect of Hofstede's cultures dimensions theory. For this, 244 copies of the questionnaire were empirically analyzed. According to the results of analysis, internal locus of control, self-efficacy were found to have positive effects on autonomy, innovativeness, pro-activeness. In addition, uncertainty avoidance of Hofstede's cultures dimensions theory were found the moderating effects on entrepreneurship and entrepreneurial intentions. Therefore, this study suggests theoretical and practical implications, as below, according to the results. Firstly, pro-activeness take a important part on venture start-up. Thus, venture start-up institution and venture managers need to develop "venture education curriculum" that fostering the pro-activeness mind of entrepreneur. Secondly, In order to anticipate entrepreneurial intentions more precisely, analyzing the interaction between environmental variables and individual variables is desirable. Lastly, in the future study of entrepreneurship, the comprehensive analysis of correlation between the factors that including three factors of entrepreneurship is need to be conducted and more effective way of readdressing the entrepreneurship is necessary.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.4
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• pp.97-108
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• 2017

The main purpose of this comparative study is to analyze the impact of uncertainty avoidance on the potential entrepreneurship of five developing countries through results of survey implemented to under- and postgraduate students of five developing countries such as Cambodia, Mongolia, Nepal, Peru and Rwanda. Futhermore, it is another purpose to compare the results of respondents by gender and scrutinize what impacts of the uncertainty avoidance have on male and female students' entrepreneurial orientation. First of all, the survey was conducted to under- and postgraduate students of five countries. Questions of the survey were composed of three parts: Locus of Control and Innovativeness for the individual entrepreneurial orientation and Uncertainty Avoidance for the cultural variable. The result of this study shows that the variable of entrepreneurial orientation is getting higher when Uncertainty Avoidance variable is becoming higher. On top of that, this is shown even in the gender comparison. It is the totally different result from precedent studies that shows correlation of entrepreneurship and culture. On the other hand, men's entrepreneurial orientation of five countries higher than women's according to the gender comparison.

• Journal of Internet of Things and Convergence
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• v.9 no.1
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• pp.105-115
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• 2023

This study seeks to find a way to induce users to expand their direct participation in sports through the acceptance of digital technology. From July 1 to August 30, 2022, a survey was conducted targeting home training users who applied the Internet of Things (IoT). 129 people participated in the survey through non-face-to-face self-administration method. For data processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and 3-step mediation regression analysis were conducted using IBM's SPSS 21.0 program. The results of the study are as follows. First, in the relationship between the home training PPM model and direct participation in sports, ease appeared to have a mediating effect. In the factors of push, simple functionality showed a complete mediating effect, and inefficiency showed a partial mediating effect. Among pull factors, enjoyment and possibility of experience showed a complete mediating effect. In the mooring factors, individual innovativeness showed a complete mediating effect. Second, in the relationship between home training PPM model and direct participation in sports, usefulness showed a mediating effect. In the factors of push, simple functionality showed a complete mediating effect, and inefficiency showed a partial mediating effect. Among pull factors, enjoyment and possibility of experience showed a complete mediating effect. Among the mooring factors, individual innovativeness showed a partial mediating effect. Through this research, it is expected that the sports industry will contribute to the expansion of consumption expenditure and economic growth through the expansion of digital technologies such as NFT, Metaverse, and virtual/augmented reality.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1652-1662
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• 2013

As smart devices like smartphones and smart pads are prevalent recently, dramatic changes so called 'smart evolution' deployed in many socioeconomic areas. These changes lead the TV industry to develop a smart TV differentiated from a conventional TV by enabling internet connectivity and applications execution. In this study the factors affecting the acceptance of a smart TV are extracted by reviewing the previous works and the structural relationships among these factors are analyzed. Adding 'Social Influence' to consider an environmental factor and 'Innovativeness' for personal characteristics, we build an extended Technology Acceptance Model and analyzed the structural relationships among the factors in the model using Structural Equation Model. In the results we can find that the environmental factors affect the perceived characteristics. The moderating effects of gender and level of experience in smart devices have also been investigated. No difference is found between gender groups. In much-experienced group, Innovativeness affects Perceived Usefulness and acceptance of a smart TV. In less-experienced group, however, Innovativeness affects Perceived Ease of Use, Expected Enjoyment and finally acceptance of a smart TV.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.75-91
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• 2024

Recently, global business environment is changing dramatically along with the acceleration of technological innovation amid the war, climatic change, and geopolitical instability. Accordingly, it is difficult to predict or plan for the future as the volatility, complexity, ambiguity, and uncertainty of the industrial ecosystem continue to increase. Therefore, organizations are undergoing inevitable restructuring in accordance with their survival strategy, for instance, removing marginal businesses or firing. Accordingly, office workers are seeking a startup as an alternative for their continuous economic activity amid rising anxiety factors that make them think they would lose their jobs unintentionally. Here, this study is aimed to verify through what paths office workers' self-determination influences the process of converting to a startup. For this study, an online survey was carried out, and 310 respondents' valid data were analyzed through SPSS and AMOS. To sum up the results, first, office workers' self-determination did not have significant effects on entrepreneurial intention. However, it was confirmed that self-determination had positive (+) effects on innovativeness and perception of the startup support system. This result shows that their psychology works to prepare step by step by accumulating innovative experiences and increasing perception of the startup support system from a long-term life path perspective rather than challenging startups right way. Second, innovativeness is found to have positive (+) effects on entrepreneurial intention. Also, perception of the startup support system had positive (+) effects on entrepreneurial intention. This implies that when considering startups, they are highly aware of the government's various startup support systems. Third, innovativeness is found to have positive (+) effects on perception of the startup support system. It is judged that perception of the startup support system is valid for prospective founders to exhibit their innovativeness and realize new ideas. Fourth, it was confirmed that innovativeness and perception of the startup support system mediated correlation between self-determination and entrepreneurial intention, and perception of the startup support system mediated correlation between innovativeness and entrepreneurial intention, which shows that it is a crucial factor in entrepreneurial intention. Although previous studies related to startups deal with students mostly, this study targets office workers who form a great part in economic activities, which makes it academically valuable in terms of being differentiated from others and extending the scope of research. Also, when we consider the fact that the motivation for self-determination alone fails to stimulate entrepreneurial intention and the complete mediation of innovativeness and the startup support system, it has great implications in practical aspects such as the government's human and material support systems. In the selection and analysis of samples, this study exhibits a limitation that the problem of common method bias is not completely resolved. Also, additional definitive research is needed on whether entrepreneurial intention is formed and converted into startup behavior. Academically and practically, this study deals with the relationship between humans' psychological motives and startups which has not been handled sufficiently in previous studies. The conversion of office workers to startups is expected to have effects on individuals' economic stability and the state's job creation; therefore, it needs to be investigated continuously for its great value.

• Journal of Korea Game Society
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• v.18 no.1
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• pp.83-94
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• 2018

This study is to analyze the difference of satisfaction according to the usage motivation of Live video streaming and characteristics of the adopter(early adopters, late adopters). For this purpose, we conducted a survey of 283 people in the age of 10~30 using AfreecaTV. As a result of the study, users spending daily hours on watching Afreeca TV showed a positive effect on the usage motivation. It shows only one difference in education level between the demographic characteristics, based on the adopter characteristics. Also the differences in the satisfaction factors were found to be habits, communication, entertainment accessibility in the early adopters and accessibility, credibility, habits, accessibility were significant influences on the late adopters.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.129-138
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• 2021

Many organizations are applying robotic process automation (RPA) to automate repetitive and rule based tasks to enhance the accuracy and efficiency of works. Some members are willing to join the projects hoping to eliminate annoying and meaningless tasks, but others are resisting this innovation fearing that they may lose their jobs. In this study, both positive and negative antecedents are posited to influence the performance in adopting RPA. The effects of relative advantage, compatibility, change management effect, innovation resistance and satisfaction, conclusively to performance improvement were examined via a survey of 109 employees involved in the 11 RPA projects in a manufacturing company, and the structural equation model analysis. The research considering the consumer characteristics of the innovation resistance model can be followed for the development of individualized change management strategy.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.303-312
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• 2012

In this paper we investigate the factors influencing the intention to use of smart-phone mobile banking service in China. We include the characteristics of smart-phone, mobile banking service, and users to the research model and also consider user satisfaction as an intervening variable. We try to find and prove the factors influencing the intention to use of smart-phone mobile banking service by surveying 206 chinese users and using structural equation model. This empirical paper proves that mobility, instance connectivity, use convenience, and intimacy give positive effects to intention to use of smart-phone mobile banking service. In addition, this paper indicates some managerial implications that mobility, access speed and the easy user interface can help to increase the degree of user acceptance.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.25-33
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• 2020

In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

• Journal of Global Scholars of Marketing Science
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• v.16 no.4
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• pp.13-38
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• 2006

This study is concerned with the factors that influence the radicalness of new product development by firms. The innovativeness of firms' new product development differs in their frequency and radicalness. Based on previous research on product innovations, this study provides a hypothetical model that links firms' internal variables and external relations variables to the radicalness of product innovation, which in turn is linked to marketing performance. For an empirical analysis, the data were collected from South Korean firms. The result of this study provides evidence that the stronger is firms' management attitude toward risk taking, marketing competency, and technical competency, the higher is the possibility of radical product innovation. It also shows that, contrarily to the hypothesis, firms with collective reward system rather than individual reward system are more likely to develop radically new products. This study also shows that the better are firms' R & D collaboration with suppliers and interfaces with customers, the higher is the possibility of radical product innovation.