• Asia Marketing Journal
• /
• v.13 no.4
• /
• pp.139-158
• /
• 2012

This study was intended to classify tie-in promotion tools by the criteria of benefit-fit between consumer and tie-in promotions. Tie-in promotion tools include tie-in price reductions, tie-in coupons, tie-in memberships, tie-in contests, tie-in sweepstakes, tangible and intangible tie-in premiums, tie-in payment terms, tie-in samples, tie-in events(culture event, charity event, experience event) and tie-in fund·rebates. The fit between consumer pursuit benefit and tie-in promotion supplying benefit was used as a classification criteria on the basis of Lee et al.'s study in 2011. For the experiment, one stimuli and 12 scenarioes were developed. 100 pieces of data were obtained for each scenario. As a result, benefit fit was subsequently divided into two factors: hedonic-benefit fit and utilitarian-benefit fit. Tie-in promotion tools were then classified into 4 types: high hedonic benefit-added, high utilitarian benefit-added, low hedonic benefit-added, and low utilitarian benefit-added. In previous research, tie-in promotion type was mainly divided by the evaluative criteria on company's viewpoint such as horizontal/vertical or intra-company/ inter-company, which reflects mutual exclusiveness between two criteria. Whereas, in this study, tie-in promotion type was divided by evaluative criteria on consumer's viewpoint such as hedonic- benefit fit/utilitarian-benefit fit. The classifications in this study practically reflect benefit-added of tie-in promotion type superadded one benefit coexisting two benefits.

• Journal of the Korean association of regional geographers
• /
• v.15 no.4
• /
• pp.510-523
• /
• 2009

Geodemographics(GD) can be defined as an analytical approach of socio-economic and behavioral data about people to investigate geographical patterns. GD is based on the assumptions that demographical and behavioral characteristics of people who live in the same neighborhood are similar and then the neighborhoods can be categorized with spatial classifications with the geographical classifications. Thus, this paper, in order to identify the applicability of the geographical classification of the GD, explores the concepts of the geodemographics into Seoul city areas with Korea census data sets that contain key characteristics of demographic profiles in the area. Then, this paper attempt to explain each area classification profile by using clustering techniques with Ward's and k-means statistical methods. For this as as as, this paper employs 2005 Census dataset released by Korea National Statistics Office and the neighborhood unit is based on Dong level, the smallest administrative boundary unit in Korea. After selecting and standardizing variables, several areas are categorized by the cluster techniques into 13, this paps as distinctive cluster profiles. These cluster profiles are used to cthite a short description and expand on the cluster names. Finally, the results of the classification propose a reasonable judgement for target area types which benefits for the people who make a spatial decision for their spatial problem-solving.

• Journal of the Korean Institute of Traditional Landscape Architecture
• /
• v.38 no.3
• /
• pp.50-63
• /
• 2020

This research examines the extent to which the Urban Regeneration Project has on not just physical environments and settings, but also non-physical elements such as history, culture, community, and the general economy, in addition to the analysis and categorization of its historical-cultural contents. In order to achieve this, the historical-cultural content were defined and categorized by analyzing a total of thirty-three characteristics of the Urban Regeneration Project. The analysis showed three things. First: historical-cultural business seen as a purpose of the Urban Regeneration Project comes to be subdivided into three different categories: the Arts & Cultural, the Economic Cultural, and the Historical Heritage. Second: the historical-cultural content as the leading projects were generally executed in collaboration with physical regenerations. Third: In the initial stages of the project, many businesses made crafty use of an eclectic of historical-cultural content. However, some conflicts between public officials and residents could be observed. In conclusion, the comprehensive use of historical-cultural contents in carrying out Urban Regeneration Project must have using historical-cultural content must have physical regeneration at its core, but also go above and beyond, expanding to an Human Resource-regeneration that is comprised of nonphysical regeneration as well as a governing body. Furthermore, hefty research on the development and appropriate usage of historical-cultural content is critical, as the 4th Industrial Revolution unfold before the world.

• Journal of Korea Technology Innovation Society
• /
• v.12 no.1
• /
• pp.1-35
• /
• 2009

This study analyzes the current status of how to manage the national R&D program and the systematic problems of R&D planning, evaluation, and management, and then shows the strategy to support special agency of national R&D management for effective operation. Additionally, this study seeks to search for the macro methods to coordinate and to develop the roles and functions of special agency of national R&D management, and to promote efficiency and productivity of the National R&D investment. First of all, this study generally introduces the national R&D and surveys each special agency of national R&D management by analyzing the status of each agency charged by Ministry. Also, this study defines special agency of national R&D management by investigating each agency's status based on law and finds out the strategy to support special agency of national R&D management for effective operation. Each special agency of national R&D management is based on acts, administrative orders, or blanket contracts and takes whole charge of each National R&D program. The organization forms of special agency of national R&D management can be classified into two forms: One is a form to plan, to evaluate, and to manage the National R&D program and other is a form to research program together with the functions of planning, evaluation, and management. Therefore, this study defines special agency of national R&D management as "an organization, having a legal basis(acts, administrative orders), funded and charged by government for executing R&D planning, evaluation and management of R&D program." This study shows the strategy to operate special agency of national R&D management efficiently by analyzing each agency's current status and comparing each agency with each other. Moreover, every agency has a committee member pool, and the pool is classified well according to the fields of work and technology. Also, the special agency of national R&D management has its own organization to manage performances of program.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.24 no.3
• /
• pp.10-31
• /
• 2021

The mixed-use concept definition, this study reveals, is that the mixing three or more major types of urban uses implements for economical, social and environmental values in our urban space. With this definition the study explores Seoul's mixed-use phenomenon. The quantification method, the study uses, is the relative entropy which calculate the balance of each urban use in a certain area. The relative entropy method, also known as the LUM(land-use mix score), uses three urban-use categories which is derived from the mixed-use concept definition. Hundreds of building-use types in the building regulations are categorized and calculate the LUM of Seoul's legal-status neighborhoods. The result interpreted as the criteria of Seoul's mixed-use phenomenon and categorize mixed land-use status in a certain value: 'non mixed-use' category has a value 0.631 and below, 'unbalanced mixed-use' category has a value between 0.631 and 0.884, 'balanced mixed-use' category has a value between 0.884 and 0.991 and 'complete mixed-use' category has a value 0.991 and over.

• The Journal of the Korea Contents Association
• /
• v.22 no.4
• /
• pp.94-105
• /
• 2022

This study looks at the recently increasing metaverse platform from the perspective of users. Therefore, to understand the metaverse concept as an extended space, we looked at the spatial theory and looked at the paradigm from the perspective of lifestyle and technological change. The case was viewed as 'big tech', and it was shown to be developing in various forms. simulation, Immersense, It is reclassified into Tranconnect and Explorience interfaces to suggest directions for use in various fields.

• Journal of the Economic Geographical Society of Korea
• /
• v.15 no.4
• /
• pp.676-694
• /
• 2012

This paper investigates the regional distribution of female transnational marriage migrants by nationalities in South Korea. In addition, this research explores the regional distribution by nationalities, migration processes, and socioeconomic characteristics of female transnational marriage migrants in Chungcheongbuk-do in South Korea. Regarding the regional distribution of female transnational marriage migrants in South Korea, using location quotient, this study seeks to categorizes cities and counties in South Korea into five groups. Furthermore, using Thomas method, this paper tries to stereotype cities and counties in Chungcheongbuk-do into six groups, in order to identify significant nationalities in each group. The concept of transnationalism refers to the recent phenomenon that transnational social networks are prominent, linking societies at the global scale, as international migration has been rapidly increasing due to the globalization. Transnationalism provides insight into the in-depth understanding of socio-spatial structure of international migrants, transnational social networks, transnational identities, cultural hybridization, and so on.

• Education of Primary School Mathematics
• /
• v.21 no.2
• /
• pp.111-130
• /
• 2018

In this study, I compared and analyzed the contents of Korean, Japanese, Singapore, American, and Finnish textbooks about fraction which is one of the important and difficult concepts in elementary school mathematics. This is aimed to get the implications for meaningful fractional teaching and learning by analyzing the advantages and disadvantages of the methods and time of introducing the concept because fraction has the diversity of the sub-concepts and the introducing methods or process. As a result of the analysis, the fraction was introduced as part-whole(area) in all five countries' textbooks, but the use of number line, conversion between improper fraction and mixed number, whether to deal with part-whole(set) model. Furthermore, there are differences in the methods in obtaining of the equivalent fraction and the order of arrangement in comparison of fraction. Through this analysis, we discussed the reconsideration of the introducing contexts of fractions, the use of number line when introducing fractions, and the problem of segmentation and classification of contents.

• Informatization Policy
• /
• v.20 no.4
• /
• pp.23-50
• /
• 2013

The main purpose of this study is to empirically examine and to develop the optimal model about an influential relationship between the types of source-based trust and knowledge sharing of local government officials. Procedural and distributive justice-based calculative trust in organization, cognition-based trust in organization, cognition-based trust in supervisor, cognition-based trust in coworkers, and emotion-based trust in coworkers were set up as independent variables of this research model, and sharing of tacit knowledge and explicit knowledge based on the knowledge content as dependent variables. The research results shows that the suitability of each model has approximate value to the required level, and that emotion-based trust in coworkers significantly affects knowledge sharing for both the individual and integrated factors in hypothetical influential relationship. This study is expected to help to enable knowledge sharing in various situations by dividing the concepts of trust that affect knowledge sharing into a few types, and deriving the influential model of knowledge sharing by types.

• Archives of design research
• /
• v.18 no.4 s.62
• /
• pp.225-236
• /
• 2005

As a fresh trial using humorous items to escape from economic recession and uncertain state of mind regarding politics and society, fun is emerging as a keyword in design area. This study classified various use of fun reflected in modern fashion design according to the theme, and analyzed the mod of expression to identify formative characteristics. Through these processes, this study built conceptual structure of fun in fashion design. 412 fashion designs which represent fun were collected from 2001 $S/S{\sim}2005$ F/W collections. Data were analyzed and categorized. Results showed that the theme of fun in the modern fashion design could be classified into humor, kidult, irony, satire/parody, storytelling, and play. The design elements mainly used were color silhouette, letter, object, and drawing, while the design principles were distortion/exaggeration, incongruity, and repetition. In addition, these expressions were related to the traditional humor theory: incongruity-resolution, superior, and relief theories. The fun in modern fashion design has such value as affirmation, warmness, entertainment, youth, contradiction, surprise, deviate, allusion, attack, and description, Finally, in regard to the subject, the fun provides active experience like play as well as passive acceptance.