• Asia Marketing Journal
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• v.13 no.4
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• pp.159-189
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• 2012

What attracts consumers to bloggers' reviews? Consumers would be attracted both by the Bloggers' expertise (i.e., knowledge and experience) and by his/her unbiased manner of delivering information. Expertise and trustworthiness are both virtues of information sources, particularly when there is uncertainty in decision-making. Noting this point, we postulate that consumers' motives determine the relative weights they place on expertise and trustworthiness. In addition, our hypotheses assume that tie strength moderates consumers' expectation on bloggers' expertise and trustworthiness: with expectation on expertise enhanced for power-blog user-group (weak-ties), and an expectation on trustworthiness elevated for personal-blog user-group (strong-ties). Finally, we theorize that the effect of credibility on willingness to accept a review is moderated by tie strength; the predictive power of credibility is more prominent for the personal-blog user-groups than for the power-blog user groups. To support these assumptions, we conducted a field survey with blog users, collecting retrospective self-report data. The "gourmet shop" was chosen as a target product category, and obtained data analyzed by structural equations modeling. Findings from these data provide empirical support for our theoretical predictions. First, we found that the purposive motive aimed at satisfying instrumental information needs increases reliance on bloggers' expertise, but interpersonal connectivity value for alleviating loneliness elevates reliance on bloggers' trustworthiness. Second, expertise-based credibility is more prominent for power-blog user-groups than for personal-blog user-groups. While strong ties attract consumers with trustworthiness based on close emotional bonds, weak ties gain consumers' attention with new, non-redundant information (Levin & Cross, 2004). Thus, when the existing knowledge system, used in strong ties, does not work as smoothly for addressing an impending problem, the weak-tie source can be utilized as a handy reference. Thus, we can anticipate that power bloggers secure credibility by virtue of their expertise while personal bloggers trade off on their trustworthiness. Our analysis demonstrates that power bloggers appeal more strongly to consumers than do personal bloggers in the area of expertise-based credibility. Finally, the effect of review credibility on willingness to accept a review is higher for the personal-blog user-group than for the power-blog user-group. Actually, the inference that review credibility is a potent predictor of assessing willingness to accept a review is grounded on the analogy that attitude is an effective indicator of purchase intention. However, if memory about established attitudes is blocked, the predictive power of attitude on purchase intention is considerably diminished. Likewise, the effect of credibility on willingness to accept a review can be affected by certain moderators. Inspired by this analogy, we introduced tie strength as a possible moderator and demonstrated that tie strength moderated the effect of credibility on willingness to accept a review. Previously, Levin and Cross (2004) showed that credibility mediates strong-ties through receipt of knowledge, but this credibility mediation is not observed for weak-ties, where a direct path to it is activated. Thus, the predictive power of credibility on behavioral intention - that is, willingness to accept a review - is expected to be higher for strong-ties.

• The Journal of Information Systems
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• v.25 no.3
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• pp.91-116
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• 2016

Purpose Quality and quantity of knowledge in virtual communities is at the discretion of knowledge contributors, and understanding what motivates knowledge contributors' behavior can be invaluable. The purpose of this paper is to find the social aspect of knowledge contribution in virtual communities within the frame of self-determination theory. Also, we seek differential effects of motivation value for novice vs. expert knowledge contributors. Design/methodology/approach Reputation and altruistic motives are studied as antecedents of intrinsic and extrinsic values in contributing knowledge in virtual communities. Gained social connectedness and satisfaction in their knowledge were behaviors studied as dependents of the motivational value. Also, the proposed model was tested for group differences between expert and novice knowledge contributors seeking motivational changes. Self-determination theory is the base theory which explains how externally motivated behaviors can evolve from extrinsically motivated to intrinsic-like behavior with social experiences as knowledge contributors. Findings Analysis of 262 data points gathered from knowledge contributors in Korean virtual communities in 2005 reveals social connectedness as an important dependent variable both for novice and expert knowledge contributors. Group difference analysis shows altruism has negative influence on extrinsic value only for experts. Intrinsic value has a positive influence on satisfaction for both groups alike but the expert group shows a statistically stronger influence than the other.

• Microbiology and Biotechnology Letters
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• v.6 no.1
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• pp.27-31
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• 1978

The malo-alcoholic fermentation characteristics of Schiozaccharomyces japonicus var. japonicus which was freshly isolated from strawberry were studied. A good assimilation of malic acid by the strain was observed under the following conditions：pH 4.2∼4.8, alcohol content less than 12％, sulfur dioxide concentration less, than 150 ppm, and less than 0.01％ of Mn$\^$2＋/ as MnSO$_4$. The strain could remove 0.3％ of malic acid completely in 6 days under stationary culture at 30$^{\circ}C$. Shaking the culture could promote growth of the strain but did not affect on the malo-alcoholic fermentation.

• Strategy21
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• s.30
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• pp.286-311
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• 2012

한국은 세계 유일의 분단국가로서 대륙으로는 북한과 대치 중에 있으며, 해양으로는 세계 강대국인 중국, 일본, 러시아 등에 의해서 둘러 쌓여 있다. 이러한 안보환경에서 최근 북한은 김정은 후계세습을 위해 천안함 피격사건과 연평도 포격도발 사건을 감행하였으며, 이러한 북한의 도발위협은 김정일 사후 지속되고 있다. 그러나 한국은 북한이라는 현존 위협에 대비함과 동시에 주변국으로 상정할 수 있는 잠재적 위협에도 대비해야 한다. 특히 잠재적 위협의 경우 해상에서 한국과 국가이익이 상충되고 있으며, 이들 모두 한국보다 강한 해군력을 보유하고 있을 뿐만 아니라 최근 들어 해군력을 강화하고 있다. 따라서 최근의 안보정세는 한국해군이 향후 어떠한 해양전략을 추구해야 하는지에 대한 재정립을 요구하고 있다고 할 수 있다. 본 논문은 한국의 잠재적 위협인 러시아와 일본 간에 발생한 러일전쟁을 통해 미래 위협에 대비한 최정예해군(Post modern navy)으로 도약하기 위한 한국해군의 발전방향을 도출하고, 이를 달성하기 위한 4가지 핵심개념을 제시하였다. 구체적으로 이는 최정예해군으로서 해양통제와 거부를 균형적으로 갖추고, 원정작전 수행능력을 보유하며, 해양경찰과 결속력이 있는 유대관계를 형성 및 북한의 비대칭전력에 대한 대응능력을 갖춘 해군이라고 설명할 수 있다. 결국 한국해군은 대륙세력인 북한의 위협에 대비하고 동시에 미래 잠재적 위협에 대비함과 동시에 해양에서의 국가이익을 보호해야 한다고 할 수 있다. 한국은 해양국가이다. 한국은 결코 바다를 포기할 수 없으며, 한국해군이 추구하는 해양전략은 국가의 운명을 결정짓는다고 해도 과언이 아닐 것이다. 이러한 측면에서 본 논문은 향후 한국해군이 어떠한 해양전략을 추구해야 하는지에 대해 하나의 방향을 제시하고 있다.

• Journal of Life Science
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• v.15 no.5 s.72
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• pp.692-695
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• 2005

Antifungal activity of ether and ethylacetate extract from Xanthium strumarium L. were tested against 11 plant pathogens by agar diffusion method. Antifungal activity of the ether and ethylacetate extract showed strong antifungal activity against plant pathogenous fungi, i.e. Phytophthora capsici, Sclerotinia sclerotiorum and Aspergillus niger. The $IC_{50}$ of the ether extract against Sclerotinia sclerotiorum was determined $335{\mu}g/ml$ Antifungal activity of the ether extract from Xanthium strumarium L. showed Rf value=0.87 on TLC plate.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.153-161
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• 2020

The present study aimed to investigate the relationships among consumers' personality trait, brand tribalism, and brand commitment through brand trust and perceived switching cost. Data were collected from a convenience sample of three-hundred and ninety-four undergraduate students at a large Korean university. The participants consisted of 54.1% female (N = 213) and 45.9% male (N = 181). The results indicated that extraversion, conscientiousness, and emotional stability traits are directly related to brand tribalism. Also, brand commitment was directly associated with brand tribalism, brand trust, and perceived switching cost. In particular, our results showed the relationship between brand tribalism and brand commitment was mediated by brand trust, but not perceived switching cost. Therefore, our findings suggest that strong emotional connection of brand tribes may increase perceived switching costs and, consequently, affect brand commitment.

• Journal of KIISE:Software and Applications
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• v.30 no.1_2
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• pp.93-102
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• 2003

A slant correction method for handwritten Korean strings based on analysis of stroke distribution, which effectively reflects structural properties of Korean characters, is presented in this paper. The method aims to deal with typical problems which have been frequently observed in slant correction of handwritten Korean strings with conventional approaches developed for English/European languages. Extracted strokes from a line of text image are classified into two clusters by applying the K-means clustering. Gaussian modeling is applied to each of the clusters and the slant angle is estimated from the model which represents the vertical strokes. Experimental results support the effectiveness of the proposed method. For the performance comparison 1,300 handwritten address string images were used, and the results show that the proposed method has more superior performance than other conventional approaches.

• Korean Journal of Health Education and Promotion
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• v.12 no.1
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• pp.151-164
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• 1995

한국보건사회연구원의 조사결과에 의하면 이상적인 성비는 1960년의 160에서 1991년에는 130으로 크게 낮아졌다. 아직도 한국 부인들의 이상자녀수는 여아보다 남아가 더 많게 나타나고 있다. 남아의 가치에 대해서는 1960년대에는 노후봉양이 가장 으뜸가는 변수였으나, 최근에는 가계계승보다도 그 중요도가 떨어지고 있는 경향을 보이고 있다. 또한 정서적 유대, 즉 아들이 있어야 든든하다는 식의 주장이 보다 강한 이유로 지적되고 있다. 이러한 남아선호사상은 사회적으로 상당한 영향을 미치는 요인이 되고 있다. 즉 성비의 불균형과 장래의 결혼시장의 혼란이 초래된다는 문제가 그것이다. 예를 들면 현재 셋째 및 넷째 아이의 성비가 크게 상승하고 있는 문제이다. 즉, 1992년의 경우 첫째 아이의 출생성비는 여아 100명당 남아 196.5이고, 넷째 아이의 경우는 229.0으로 더욱 높게 나타났다. 그리고 2000년에는 결혼적령의 남녀 성비의 차이는 신부보다 신랑이 19.1%나 많아질 것이며, 이러한 차이는 2010년에 가면 더욱 심화되어 신부감보다 신랑감이 무려 28.6%가 초과될 전망이다. 가뜩이나 농촌 총각들이 장가 들기가 어려운 터에 장가 못갈 총각이 크게 늘어날 수 밖에 없는 사정이 된다면 사회적으로 큰 혼란이 야기될 것임에 틀림없다. 이러한 성비의 불균형이 초래되는 배경은 남아선호사상의 잔존으로 저출산 내에서 태아의 성을 감별함으로써 선택적인 인공유산을 하는데서 비롯되는 것으로 볼 수 있다. 따라서 현재에도 불식되지 않고 있는 남아선호사상에 대한 주의를 다시 한번 환기시켜야 할 것이다. 특히 이 분야의 보다 깊은 연구를 지속적으로 실시하여 대응전략의 제시에 노력해야 할 것이며, 우선 무엇보다도 여성들의 사회적 지위향상 등 여권신장에 관한 정책적 노력과 더불어 교육 홍보를 통한 노력이 강화되어야 할 것이다. 아울러 태아의 성감별 등 바람직하지 못한 의술남용 행위 등을 근절토록 보다 강력한 법적 적용에도 행정력을 집중시켜 나가야 할 것이다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.1-10
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• 2023

The purpose of this study is to explore ways to nurture creative and fusion-type talents centered on ANT. In order to nurture creative and convergence-type talents centered on ANT, first, it is necessary to utilize Kao's Law in the network formation stage. Second, it is necessary to utilize the strong power of weak ties in the network formation stage. Third, in order to cause a stir in the stage of raising questions among the four stages of translation, the ability to ask questions must be developed. Fourth, education in various creative problem-solving techniques is needed to throw a stir. Fifth, in order to successfully intervene in the second stage of the four stages of translation, the stage of attracting attention, communication and critical thinking skills must be trained. Suggestions for follow-up research are: First, it is necessary to compare and analyze the four stages of translation and the stage of the creative problem-solving model presented by ANT. Second, it is expected that there will be follow-up studies that apply specific cases centering on ANT.

• Information Systems Review
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• v.18 no.1
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• pp.79-103
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• 2016

The Korean Army has to construct a system that will enable it to cope immediately with the flexible military relationships in Northeast Asia by systematizing and improving the efficiency of operations. These improvements include building a smart and strong army, concentrating on cost-effective combat skills, maximizing the utilization of private resources, and establishing a military structure based on information and technology. Accordingly, this study proposes solutions to solve the problems affecting the success of outsourcing in the defense industry. Unlike outsourcing in other government ministries, outsourcing in the national defense sector may be unrealistic because this strategy is related to the renovation project of the Ministry of the National Defense. In general, the objective of outsourcing in the defense industry, similar to other businesses, is to improve efficiency and not to reduce troops and national defense budget. Several factors, such as identification and security guarantee, risk reduction, cost saving, quality improvement, the reliability of enterprise, and professional technology, are necessary to ensure outsourcing success in the national defense sector. In terms of effectiveness, the improvement in service quality significantly influences outsourcing success in the national defense sector. Eventually, the national defense forces must be strengthened to prevent the provocative actions of North Korea and other threats by improving identification, sense of national security, and quality unlike the current outsourcing of the government, as well as emulating German GEBB or PMC, which utilizes social capital.