• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.31-37
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• 2020

The rapid development of the mobile internet has gradually changed the carrier of electronic games from PC to mobile. mobile games have become an excellent choice for many people to spend their spare time and enjoy life. Among many types of mobile games, Number of users of FPS games has increased rapidly in recent years. Based on the 《Emotional Design》 proposed by Donald Norman, this article compares the interaction design of China's most popular FPS game 《Game for peace》 and Korea's most popular FPS game 《PUBG》, and analyzes their similarities and differences, and then use that as a basis to summarize the three levels of emotional design-Visceral level, Behavior level, and Reflection level, which is the user interface, interaction mode, and interaction experience in interaction design Emotional expression on the two games. This theory provides suggestions for interactive design in the information industry such as mobile games.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.614-623
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• 2008

본 연구는 사용자 만족 중심의 기존 사용자 경험 관련 연구들이 가지고 있는 한계를 보완하기 위하여 감정적 애착이라는 새로운 개념을 도입함으로써 사용자 경험 연구의 새로운 시각을 제공하고자 하는 목적으로 진행되었다. 이를 의하여 [연구 1]에서는 감정적 애착과 관련된 기존 이론들에 대한 조사를 통하여 사용자들의 디지털 기기에 대한 감정적 애착 형성에 영향을 미칠 수 있는 이론적 경험 요소로서 지각된 자아 일치감과 지각된 사회적 고양감이라는 개념들을 도출하였으며, 이를 기반으로 사용자 경험의 관점에서 새로운 이론적 모형을 개발하고, 한국의 핸드폰 사용자들을 대상으로 한 설문을 통하여 개방된 감정적 애착 형성 모형의 타당성을 실증적으로 검증하였다. 또한 [연구 2]에서는 5 개국 (한국, 미국, 독일, 러시아, 인도)에서 4 개의 디지털 기기 (핸드폰, MP3 플레이어, LCD TV, 냉장고) 사용자들을 대상으로 한 Contextual Interview 를 실시하여 실제 디지털 기기의 개발 및 디자인에 구체적인 시사점을 제공할 수 있는 경험 요소들을 추가적으로 도출하였다. 마지막으로 [연구 3]에서는 [연구 2]를 통하여 도출된 구체적인 사용자 경험 요소들을 [연구 1]에서 개방된 이론적 모형에 반영하여 구체화된 감정적 애착 형성 모형을 개방하고, 구체화된 모형의 타당성을 미국 핸드폰 사용자들을 대상으로 한 설문을 통하여 추가적으로 검증하였다.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1293-1301
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• 2017

Recent changes in social structure, such as nuclear family and personalization, are leading to personal and social problems, which may cause various problems due to negative emotional amplification. The absence of a family member who gives a sense of psychological stability in the past can be considered as a representative cause of the emotional difficulties of modern people. This personal and social problem is solved through the empathic interaction of the companion robot communication with users in daily life. In this study, we developed sophisticated empathic interaction design through prototyping of emotional robots. As a result, it was confirmed that the face interaction greatly affects the emotional interaction of the emotional robot and the interaction of the robot improves the emotional sense of the robot. This study has the theoretical and practical significance in that the emotional robot is made more sophisticated interaction and the guideline of the sympathetic interaction design is presented based on the experimental results.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.761-770
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• 2012

The purposes of the study is builded upon previous researches to investigate the relationship among store's physical environment, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 659 consumers of korea and china department stores, then used to conduct an empirical analysis. The results showed: First, the significant relationship were partially found among store's physical environment, emotional responses and behavior intention, design factor, social factor of store' physical environment both influence shoppers' positive emotions, indirectly influence shoppers' behavior intention through positive emotions, and social factor influence shoppers' negative emotions, indirectly influence shoppers' behavior intention through negative emotions. Second, the results also showed that they are different between korea and the china customer. Therefor, this study has provided a variety of theoretical and practical implications for global retailers to set up marketing strategies.

• Journal of Korea Game Society
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• v.21 no.1
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• pp.43-54
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• 2021

This study deals with the changes in negative emotions a player feels upon defeat according to the intensity of randomness. By changing the interface related to randomness, we checked how the interaction between the user and the game affects the user's experience. The subjects of this study were 30 students of the Dept. of Game Engineering. The research tool used randomness and negative emotion measurement tools. For the experiment, a board game called "12Janggi" was used, and randomness was added to the 'board' and 'piece' of the game. The analysis shows that proper randomness reduces negative emotions, but excessive randomness increases negative emotions. Although randomness can reduce the negative emotion of defeat, it can be seen that it should be applied to the context of the game.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2007.02a
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• pp.35-40
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• 2007

본 논문에서는 사운드디자이너가 주어진 영상조건 속에서 음원(sound source)을 어떻게 구성하고, 디자인하고, 믹싱하는가 에 따라 수용자의 그 감응도(감정적변화:sympathy response)와 인지도(이해와 기억도:acknowl-edgment)가 달라질 수 있는가를 분석하고자 한 것이다. 그 방법으로 영상음향의 구조에서 음악, 음향, 대사의 상호크기, 연결, 편집, 강조, 등을 달리한 영상 내에서 사운드디자인과 믹싱을 달리하여 실험하였으며 주관적평가방법과 뇌파변화측정방법 2가지로 하여 비교, 평가 분석하고자 했다. 사운드의 디자인구조가 수용자에게 미치는 영향도를 알아보는 이러한 연구는 영화, 방송 등 미디어사운드에서 사운드디자인 구조를 어떻게 만들어야 하는가? 에 대한 방법론적 정리에 기여할 것으로 기대된다.

• Information Systems Review
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• v.14 no.1
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• pp.105-128
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• 2012

The Culture and Arts Website, one of the parts of providing information related to culture and art utilizing internet, is the website that giving information of arts genre like theater, music, art, architecture, video, and literature. As growing interest in the field of culture and arts, market of this website has been increasing and providing customized content which each customer wants in the field of culture and arts. Developers of culture and arts website consider the website media for increasing and developing awareness about culture and arts. They are accelerating development of various business models and application of culture and arts website service which it meets trend of the times and customers needs. This study will seize about influencing factors to culture and arts website service of domestic website users and analyze how these factors affect loyalty through satisfaction and word of mouth. This study presented research model applied main parameters of PAD(Pleasure, Arousal, Dominance) theory emphasized human's emotions that they are expected to affect the loyalty of culture and arts website service users based on satisfaction and word of mouth. The researcher in this study surveyed students of Seoul S University who had experiences with such culture and arts website to validate the model empirically. The results, firstly, if you experienced feeling related to pleasure and dominance in culture and arts website, you would satisfy this website and it could lead to loyalty. Secondly, the feeling related to ventilation does not affect the loyalty through satisfaction and word of mouth. Thirdly, the results show that all of three factors of emotional responses do not influence the loyalty through word of mouth.

• Archives of design research
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• v.17 no.2
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• pp.199-208
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• 2004

In cyberspace based on internet, users constitute communities and interact one another. Avatar means not only the other self but also the 'another being' that describes oneself in the cyberspace. If user's avatar shows expressive faces and behaves according to his thinking and emotion, he will have a feel of reality much more in the cyberspace. If avatar's countenances can be animated by just typing characters in avatar-based chat communication, the user is able to express his emotions more effectively. In this study, emotion-expressing vocabulary is analyzed and classified. Emotion-expressing vocabulary is essential to develop self-reactive avatar system in which avatar's countenances are automatically converted according to the words typed by users at chat. The results are as follows; First, emotion-expressing vocabulary selected out of Korean adjectives and intransitive verbs is made up of 209 words and is classified into 25 groups. Second, there are only 2 groups out of the 25 groups for positive expressions and others are for negative expressions. Therefore, negative expressions are more abundant than positive expressions in Korean vocabulary. Third, avatar's countenances are modelled according to the 25 groups by using the Quantification Method 3. The result shows that the emotion-expressing vocabulary has dose relations with avatar's countenances and is useful to communicate users' emotions. However, this study has some limits, in that Korean linguistical structure - the whole meaning of context - cannot be interpreted quantitatively.

• Journal of the Korean Institute of Intelligent Systems
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• v.7 no.3
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• pp.55-64
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• 1997

In this paper, a fuzzy set based decision support system is designed for the color planning, that uses the linguistic image words of the space to be colored and progressively recommend the harmoneous colors for each objects in the space. The linguistic image words denotes various emotional effects of the colored space represented as the adjectives like 'romantic', 'beautiful', and so on. The search for object color should not destroy the overall image of the colored space and should be harmoneous with the previously determined object colors. The developed color planning system is composed of five subsystems; two dimentional graphic tools to draw the color space, the input system to receive the linguistic image words, the system to determine and recommend the main colcrs, the system to determine the harmonious colors and the system to adjust the determined wlor objects. We expect that the system can help designers and the persons who are not good at color design, and it can be applied to various color design such as interior, fashions, and product design.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.206-221
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• 2016

This study presented the need to research into 'emotional response' and 'willingness to use apps', perceived by consumers using food delivery apps amidst the spread of smartphones and surge in use of food delivery apps. This study was also intended to present 'service quality' of food delivery apps, along with 'arousal' and 'pleasure' which represented the 2 types of emotional dimension of Pleasure-Arousal-Dominance(PAD), as variables that could strengthen the willingness to use food delivery apps and examine their roles. On the basis of results of such analysis, we intended to provide basic data necessary for development and operation of food delivery app contents. For subjects and spatial scope of this study, we selected domestic male and female residents nationwide who were aged 20 or older and had experience of using food delivery apps over the last 3 months. Among the subjects of this study, we surveyed foodservice consumers who had experienced of ordering food via food delivery apps such as Baedal Minjok, Yogiyo, and Baedaltong. Based on results of this study, it was found that design and sympathy related to food delivery app service quality had a positive effect on arousal while design and reliability had a positive effect on pleasure. Both informativity and mobility of food delivery app service quality were found to have a positive effect on the willingness to use apps. The pleasure from PAD had a positive effect on willingness to use apps, while arousal did not have any effect on willingness to use apps. The results of this study suggested that design and reliability, informativity, mobility were very important factors in inducing foodservice consumers to use food delivery apps continuously.