• Korean Journal of Cognitive Science
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• v.23 no.4
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• pp.457-485
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• 2012

The current study explores how media modality and message frame interact to form individuals' affective risk perception and behavioral intention. Specifically, participants were exposed to positive and negative messages on irradiated foods in text, audio, and audio/video formats and their affective risk perception and purchase intention were measured. Results indicate that individuals' affective risk perception and purchase intention were influenced by media modality and message frame. The significant interaction effects between the two variables were also observed. The results indicate that the appropriate media modality should be carefully selected based on the message content for effective risk communication.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.350-358
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• 2020

The objective of this empirical study is to examine the mediating and moderating effects of perceived risks on the relationship between knowledge, feelings and acceptance intention towards AI. Subjects in their teens to forties were surveyed and the final sample comprised 1,969 subjects. Data were analyzed using Mediation using Multiple Regression and Moderated Multiple Regression. Results showed that people's knowledge and feelings towards AI affected their acceptance intention of AI. Results also showed that the perceived risks of AI partially mediated and moderated the relationship between feelings and acceptance intention towards AI and moderated but not mediated the relationship between knowledge and acceptance intention towards AI. Overall, these results suggest that people's perceived risks of AI are associated more strongly with their feelings towards AI than their knowledge towards AI. Implications and directions for future research were discussed in relation to increasing general population's acceptance intention towards AI.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.81-88
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• 2022

This study is to investigate the perception of domestic appraisers about the possibility of using artificial intelligence (AI) and related risks from the use of AI in the appraisal industry. We conducted a mobile survey of evaluators from February 10 to 18, 2022. We collected survey data from 193 respondents. Frequency analysis and multiple response analysis were performed for basic analysis. When AI is used in the appraisal industry, factor analysis was used to analyze various types of risks. Although appraisers have a positive perception of AI introduction in the appraisal industry, they considered collateral, consulting, and taxation, mainly in areas where AI is likely to be used and replaced, mainly negative effects related to job losses and job replacement. They were more aware of the alternative risks caused by AI in the field of human labor. I was very aware of responsibilities, privacy and security, and the risk of technical errors. However, fairness, transparency, and reliability risks were generally perceived as low risk issues. Existing studies have mainly studied analysis methods that apply AI to mass evaluation models, but this study focused on the use and risk of AI. Understanding industry experts' perceptions of AI utilization will help minimize potential risks when AI is introduced on a large scale.

• Journal of Food Hygiene and Safety
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• v.31 no.3
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• pp.167-175
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• 2016

After Fukushima Daiichi nuclear disaster, Korean government banned to import of Japanese fishery products that comes from north region of Japan. As 'fishery product trade dispute' between Korea and Japan is still in progress, consumers have been threatened their food safety. This study is to examine the factors influencing consumer's risk perception to Japanese fishery products and risk taking behavior. Survey was conducted with 1,500 adult during sep-oct 2012. The result can represent the role of affect with risk perception of Japanese fishery product. People who have negative affect to Japanese fishery products have higher risk perception. Also negative affection can influence to risk taking behavior. However the degree of fatalism is not significant factor to risk taking behavior.

• The Journal of Bigdata
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• v.5 no.2
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• pp.201-213
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• 2020

Despite empirical research that the response to human risk is significantly influenced affective factors, the role of affective factors has been unexplored in information privacy research. This study aims to explore the privacy behaviors of location-based service (LBS) users from an affective point of view. Specifically, the study explored the relationship between three types of privacy threats (collection, hacking, secondary use), two affects (worry, anger), and a coping behavior (continuous use intentions). The structured survey was conducted with 552 users. In order to analyze the effect of the combination of perception of particular privacy threats and particular affects on the intention of continuous use, association rules, one of the data mining techniques, was employed. As a result, there was a difference in the intention to use according to the combination of the perception of risk and affect responses, and the most significant influence on the intention is when the second use of personal information was combined with anger. This study has significant theoretical contribution in that it includes affective factors in the research of information privacy users, complementing the biases of existing cognition-oriented approaches and providing a comprehensive understanding of privacy response behavior.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.201-204
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• 2013

디지털 컨텐츠의 종류와 양이 폭발적으로 증가하면서 컨텐츠 선호도 투표는 강한 파급력을 지니게 되었다. 하지만 컨텐츠 소비자가 직접 투표를 해야 하는 현재의 방법은 사람들의 투표 참여율이 저조하며, 조작 위험성이 높다는 문제점이 있다. 이에 본 논문에서는 컨텐츠 소비자의 얼굴 표정에 드러나는 감정을 인식함으로써 자동으로 컨텐츠 선호도를 추론하는 시스템을 제안한다. 본 논문에서 제안하는 시스템은 기존의 수동 컨텐츠 선호도 투표 시스템의 문제점인 컨텐츠 소비자의 부담감과 번거로움, 조작 위험성 등을 해소함으로써 보다 편리하고 효율적이며 신뢰도 높은 서비스를 제공하는 것을 목표로 한다. 따라서 본 논문에서는 컨텐츠 선호도 추론 시스템을 구축하기 위한 방법을 구체적으로 제안하고, 실험을 통하여 제안하는 시스템의 실용성과 효율성을 보인다.

• Review of KIISC
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• v.25 no.4
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• pp.57-62
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• 2015

최근의 정보보호 관련 사고를 살펴보면 기업 내부자로 인한 개인정보의 유출과 같이 특별한 기술 없이 이루어지는 인간 중심의 정보보호가 이슈화되고 있다. 그만큼 점점 사회공학적인 위협이 증가하고 있는 추세이며, 그 위험성이 사회 전반적으로 인식되어가고 있다. 본 지를 통해 사회공학의 의미에 대해 되짚어보고, 사회공학 라이프 사이클과 최근의 사회공학 공격 기법에 대해 분석한다. 또한 일반적 사회공학 의미인 인간 상호 작용의 깊은 신뢰를 바탕으로 사람들을 속여서 보안 절차를 우회하는 등의 기존 개념에 더하여 유사한 사례를 바탕으로 인간의 대표적 감정 상태(두려움, 슬픔, 기쁨)를 이용한 사회공학 기법에 대해 논한다.

• Nuclear industry
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• v.8 no.9 s.67
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• pp.17-27
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• 1988

최근 일본의 원자력 비판운동은 이방원전의 부하추종운전시험 반대를 계기로 새로운 전개를 보이고 있는데, 이 반대움직임은 선동적인 내용으로 원자력발전에 대한 반대감정을 자극한 광뢰 륭씨 저 ${\ulcorner}$위험한 이야기${\lrcorner}$에 의해서 시작되었다고 할 수 있다. 그러나 이 책의 내용에는 과학적인 지식을 잘못 인식한 주장과 신문기사 및 논문의 인용에 모순과 의문이 많으며, 또한 불확실한 정보에 근거를 둔 내용도 많다. 따라서 일본원자력문화진흥재단에서는 이러한 부분을 분석정리하여 ${\ulcorner}'$위험한 이야기'의 오인${\lrcorner}$이란 자료를 발간하였다. 다음은 이 자료를 요약한 것이다.

• Journal of Korea Game Society
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• v.15 no.3
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• pp.41-50
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• 2015

This study attempted to identify differences in user experience such as spatial presence, social presence, flow, empathy, anxiety, and perceived risk between simulating characters of animation and of actual userimage. The playtesting method was conducted on 60 male smokers using 'Smoking Sims', a simulation game produced by The Center for Health Communication Studies. The results found that the simulation of actual image character is higher in the level of perceived risks for smoking, spatial presence, social presence, flow, and empathy than the simulation of animation character. The study shows that identification with a game character affects user experience and enhances the effectiveness of perceived risks as well. It emphasizes the importance of game design to implement identification in serious game like a smoking cessation simulation.

• Cross-Cultural Studies
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• v.46
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• pp.43-61
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• 2017

This essay interprets envy not as a form of conventional conflict between women but as a type of common response of self-preservation focused on envy represented in the American film, Single White Female, and the Korean film, Female Teacher. Although envy is traditionally classified as a feminine emotion, it is an innate human emotion regardless of gender identity. Especially in the competitive era of neo-liberalism, we recognize only its negative side while overlooking its positive side as envy originates from comparison with others. Hedy's mimicking of Allie in Single White Female is not the same as idealized identification because her envy is aggressive and a self-assertive response while transforming Allie's identity. Likewise, envy of a protagonist in Female Teacher triggers an action of self-preservation against irrational social and personal inequality. Accordingly, a type of resistant and critical power resides in envy between women in these films. Therefore, proper recognition of repressed envy is required in order to prevent its transition towards a violent outcome.