Journal of Food Hygiene and Safety (한국식품위생안전성학회지)

The Korean Society of Food Hygiene and Safety (한국식품위생안전성학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis on the Factors Influencing Risk Perception and Risk Taking Behavior to Japanese Fishery Products: Focused on Affect Factor

일본산 수입 수산물에 대한 위험인식, 섭취 행동에 영향을 미치는 요인 분석: 감정요인을 중심으로

  • Joo, Jungmin (Graduate School of Public Health, Seoul National University) ;
  • You, Myoung-Soon (Graduate School of Public Health, Seoul National University)
  • Received : 2016.02.23
  • Accepted : 2016.05.31
  • Published : 2016.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

After Fukushima Daiichi nuclear disaster, Korean government banned to import of Japanese fishery products that comes from north region of Japan. As 'fishery product trade dispute' between Korea and Japan is still in progress, consumers have been threatened their food safety. This study is to examine the factors influencing consumer's risk perception to Japanese fishery products and risk taking behavior. Survey was conducted with 1,500 adult during sep-oct 2012. The result can represent the role of affect with risk perception of Japanese fishery product. People who have negative affect to Japanese fishery products have higher risk perception. Also negative affection can influence to risk taking behavior. However the degree of fatalism is not significant factor to risk taking behavior.

후쿠시마 원자력 발전소 사고 이후 한국 정부는 일본 북부지역에서 생산되는 수산물 수입을 금지하였다. 한국과 일본 사이 수산물 분쟁은 아직 진행중이며 소비자들은 식품안전에 위협을 받고 있다. 이 연구는 소비자의 일본 수산물에 대한 위험인식과 위험행동에 영향을 미치는 요인들을 밝히기 위함이다. 이를 위해 2012년 9월부터 10월까지 1,500명의 성인을 대상으로 설문조사를 수행하였다. 분석결과 일본산 수산물에 대한 위험인식에서 감정의 역할이 확인되었는데, 일본산 수산물에 대해 부정적인 감정을 느끼고 있는 개인은 해당 제품에 대한 위험 인식이 높았다. 또 부정적인 감정은 수산물 구입행동에도 영향을 미치는 것으로 나타났다. 한편 운명주의적 성향은 수산물 구입행동에 유의한 변수가 아닌 것으로 나타났다.

Keywords

References

  1. Lee K.H.: Study on the emprical analysis and the implications for the effective food risk communication. J. Consum. Policy Stud., 34, 104-133 (2008)
  2. Korea Custom Service: Foreign trade statistics http://www.customs.go.kr/kcsweb/user.tdf?a=user.statsIndex.StatsIndexApp&bid=PA012DM&npp=4&len=18 (2010-2016)
  3. Jang Y.J.: Issues and Tasks related to the Management of Radioactive-contaminated Food after the Fukushima Nuclear Disaster, Issues and Tasks Report 710, National assembly research service (2013)
  4. The WTO Agreement on the Application of Sanitary and Phytosanitary Measures (SPS Agreement): https://www.wto.org/english/tratop_e/sps_e/spsagr_e.htm
  5. Government Policy Coordination: Prime Minister's Secretariat press release 2013.9.6
  6. Ministry of Food and Drug Safety, Ministry of foreign affairs, Ministry of Trade, Industry and Energy Ministry of Agriculture, Food and Rural Affairs, Ministry of Oceans and Fisheries, Nuclear Safety And Security Commission: press release 2014.9.15.
  7. Ministry of Trade, Industry and Energy: press release 2015.6.26
  8. Ministry of Trade, Industry and Energy: press release appendix 2015.8.20
  9. Ministry of Trade, Industry and Energy: press release 2015.9.29
  10. Statistics Korea: Average household expenditure per month (2010-2013)
  11. Hwang, Y.J. and Lee, D.S.: The Effects of Japan's Nuclear Power Plant Accident on Agricultural Food Products in Korea, In Korean rural economic institute policy report, 3, 1-96 (2014)
  12. Slovic, P. and Elke, U. W.: Perception of Risk Posed by Extreme Events. Center for Decision Sciences (CDS) Working Paper, Columbia University (2002)
  13. Fife-Schaw, C. and Rowe, G.: Public perceptions of everyday food hazards: A psychometric study. Risk anal., 16(4), 487-500 (1996) https://doi.org/10.1111/j.1539-6924.1996.tb01095.x
  14. Lim, J.S., Park, J.H., Ju, Y.K., You, M.S.: Relationships between the Production of Food Risk-Related Information and Outrage Factor: In-depth Interview with the Ministry of Food Drug Safety and Journalists, K. J. Journal and Comm. Stud., 58(6), 151-177 (2014)
  15. Lee K: Study on the emprical analysis and the implications for the effective food risk communication. K. J Consum. Policy Stud., 104-133 (2008)
  16. Kim K.D, and Lee J.Y.: A survey on the housewives' purchasing behavior and needs for food safety information. J of Korean Soc. of Fd. Sci. and Nutr., 39(3), 392-398 (2010) https://doi.org/10.3746/jkfn.2010.39.3.392
  17. Sung, M.J. and Kim, S.J.: customer's purchase and communication by risk perception, Korea J. Advert. and Public Rela. 12(4), 555-589 (2010)
  18. Yoon Y.I., and Kim K.J.: A Qualitative Study on Consumers' Perceptions of Food Safety Risk Factors. J. of Korean Home Manag. Association. 31(4), 15-31 (2013) https://doi.org/10.7466/JKHMA.2013.31.4.015
  19. Jeong, J.Y. and Jeong. J.J.: Change of nuclear acceptability after the Fukushima Nuclear Accidents, In The Korean Association for Policy Studies 2011 Autumn meeting, 157-177 (2011)
  20. Kim, I.S.: The impact of risk perception of nuclear power, perception of knowledge, the use of communication channels, the third-person effect about nuclear accident on optimistic bias, K. J. of comm. sci., 2(3), 79-106 (2012)
  21. Part, J.H.: The social Construction of Risk Perception- A comparison between risk perceptions of Nuclear power plants after the Chernobyl and the fukushima nuclear accident, Ecolo. philos., 15(0), 117-143 (2013)
  22. Jung, K.H.: Strengthening the Risk Communcation of Food Safety, Health and Welf. Policy forum, 2013(2), 73-87 (2013)
  23. Kim K.D, and Lee J.Y.: A survey on the housewives' purchasing behavior and needs for food safety information. J of the Korean Soc of Fd. Sci and Nutr, 39(3), 392-398 (2010) https://doi.org/10.3746/jkfn.2010.39.3.392
  24. Pak, J.Y., Choi, E.H., Choi, J.H., Shim, S.K., Park, H.S., Park, K.H., Moon, H.K., Ryu, K.: Assessment of consumer's food safety perceptions and practices, J. Fd. hyg. Safety, 24(1), 1-11 (2009)
  25. Schwarz N, and Clore G.L.: Mood, misattribution, and judgments of well-being: informative and directive functions of affective states. J Pers. Soc. Psychol, 45(3), 513-523 (1983) https://doi.org/10.1037/0022-3514.45.3.513
  26. Fischhoff, B., Slovic, P., Lichtenstein, S., Reid, S., Coombs, B.: How Safe is Safe Enough? In A Psychometric Study of Attitudes Towards Technological Risks and Benefits. University of California, School of Engineering and Applied Science (1977)
  27. Alhakami, A.S., and Slovic, P.: A psychological study of the inverse relationship between perceived risk and perceived benefit. Risk Anal., 14(6), 1085-1096 (1994) https://doi.org/10.1111/j.1539-6924.1994.tb00080.x
  28. Sandman, P.M.: Hazard versus outrage in the public perception of risk. In Effective risk communication, Springer, US. pp.45-49 (1989)
  29. Lim, J.S., Park, J.H., Ju, Y.K., You. M.S.: Relationships between the Production of Food Risk-Related Information and Outrage Factor:In-depth Interview with the Ministry of Food Drug Safety and Journalists, Korea J. Journal and Comm. Stud., 58(6), 151-177 (2014)
  30. Peters, E., and Slovic, P.: The Role of Affect and Worldviews as Orienting Dispositions in the Perception and Acceptance of Nuclear Power. J. of Appl. Soc. Psychol., 26, 1427-1453 (1996) https://doi.org/10.1111/j.1559-1816.1996.tb00079.x
  31. Fischhoff, B., Slovic, P., Lichtenstein, S., Reid, S., Coombs, B.: How Safe is Safe Enough? In A Psychometric Study of Attitudes Towards Technological Risks and Benefits. University of California, School of Engineering and Applied Science (1977)
  32. Weinstein, N. D.: Optimistic biases about personal risks. Science, 246(4935), 1232-1233 (1989) https://doi.org/10.1126/science.2686031
  33. Kim H,J. and Kim M.R.: Consumers' awareness of the risk elements associated with foods and information search behavior regarding food safety. J. East Asian Soc. Diet Life, 19, 116-129 (2009)
  34. Alhakami, A.S. and Slovic, P.: A psychological study of the inverse relationship between perceived risk and perceived benefit. Risk Anal., 14(6), 1085-1096 (1994) https://doi.org/10.1111/j.1539-6924.1994.tb00080.x
  35. Covello, V. and Sandman, P.M.: Risk communication: evolution and revolution. In Solutions to an Environment in Peril, 164-178 (2001)
  36. Slovic, P., Finucane, M.L., Peters, E., MacGregor, D. G.: Risk as analysis and risk as feelings: Some thoughts about affect, reason, risk, and rationality. Risk Anal., 24(2), 311-322 (2004) https://doi.org/10.1111/j.0272-4332.2004.00433.x
  37. Slovic, P., Finucane, M.,L Peters,E., MacGregor, D. G.: Rational actors or rational fools: Implications of the affect heuristic for behavioral economics. J. of Soci-Econs., 31(4), 329-342 (2002) https://doi.org/10.1016/S1053-5357(02)00174-9
  38. Siegrist, M., Cousin, M. E., Kastenholz, H., Wiek, A.: Public acceptance of nanotechnology foods and food packaging: The influence of affect and trust. Appetite, 49(2), 459-466 (2007) https://doi.org/10.1016/j.appet.2007.03.002
  39. Covello, V., and Sandman, P.M.: Risk communication: evolution and revolution. In Solutions to an Environment in Peril, 164-178 (2001)
  40. Sandman, P.M.: Hazard versus outrage in the public perception of risk. In Effective risk communication, Springer, US. 45-49 (1989)
  41. Covello, V.,and Sandman, P.M.: Risk communication: evolution and revolution. In Solutions to an Environment in Peril, 164-178 (2001)
  42. Shin W.J., Lee Y.S., Oh S.R., Park T.G., Kim R., Kim H.S., and Ha S.D.: Survey on Comparative Awareness between Media and Industry on Occurrence of Food Safety Incident, J. Fd. Hyg. Safety, 28(2), 1-7 (2013) https://doi.org/10.13103/JFHS.2013.28.1.001
  43. Douglas, M., and Wildavsky, A.: Risk and culture In An essay on the selection of technological and environmental dangers, Univ of California Press (1983)
  44. Dake, K., and Wildavsky, A.: Individual differences in risk perception and risk-taking preferences. In The analysis, communication, and perception of risk. Springer US. pp. 15-24 (1991)
  45. Slovic, P.: Informing and educating the public about risk. Risk Anal, 6(4), 403-415 (1986) https://doi.org/10.1111/j.1539-6924.1986.tb00953.x
  46. Song H.R., Kim W.J., Cho H.M.: A Study on Audience's Awareness about the Media Reports of Science Technology Risk: Focused on the Genetically Modified Organism (GMO) Case. Journal and Comm. Stud., 6, 105-128 (2005)