• Science of Emotion and Sensibility
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• v.18 no.1
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• pp.79-94
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• 2015

The purpose of this study is to analyze the emotion and sensibility of fashion words in terms of words types, such as loanword and Korean words, Hangul in fashion product label and fashion manufacturing industry. We surveyed 200 persons in their 20s using the questionnaire on the stimulus of product tag label and fashion words with 15 adjectives. Based on daily usage of foreign words in fashion market, we selected 1 item label in 3 forms: 1) Hangul label written in loan words 2) Label written in English and 3) Label written in Hangul and 3 fashion words in 2 forms 1) loanword and 2) Hangul. And the label types and fashion words were analyzed and investigated in terms of consumer's sensibility, preferences and estimated product price. The results are following: consumers preferred loanword label than Hangul label, and they preferred loanword in English than that in Korean. They evaluated loanword more positively, such as refinement, gorgeous and elegant, etc. and estimated the product price of loanword label as higher. But in the sensibility of 'familiar' and 'stability', Hangul label was not significantly different to loanword written in Hangul. That is, label written in English is the highest in all the evaluation, and loanword label written in Hangul is next, and Hangul label showed the lowest result. Consumers showed the evaluation differently between loanwords and Hangul according to their degree in fashion involvement. Consumers of high fashion involvement evaluated the sensibilities of 'refinement', 'elegant', and 'gorgeous' of loanwords as higher, whereas they had tendency to evaluate the sensibilities of 'familiar' and 'stability' of Hangul as higher or similar.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.102-106
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• 1997

본 연구는 실내 온열환경에 대한 인간의 온냉감을 정밀하게 평가하기 위해 바닥난방이 실시되고 있는 겨울철 아파트의 거실에 대하여 공간내의 온도분포를 조사하는 동시에 신체부위별로 온냉감을 조사하였다. 실내의 온도분포 측정은 서울과 부산의 두 장소에서 실시하였으며, 온냉감에 대한 평가는 서울에서 남자 31명, 여자 71명, 부산에서 남자 11명, 여자 23명에 대하여 수행되었다. 결과는 중앙집중식 난방이 실시되고 있는 거실의 바닥으로부터 10cm높이와 170cm 높이에서의 온도차이는 서울의 아파트가 3.2 $^{\circ}C$, 부산의 아파트가 2.$0^{\circ}C$로 나타났다. 겨울철 실내의 온냉감 조사는 하루 3 회 실시되었으며, 신체의 3개부위에 대한 온냉감과 전체적인 온냉감이 7점 척도로 평가되었다. 결과는 발과 얼굴, 무릎과 얼굴, 발과 전신사이에 온냉감의 차이가 있는 것으로 나타났다. 발과 무릎 부위가 얼굴에 비하여 추운느낌을 강하게 가지며, 전체적인 온냉감은 얼굴부위에서의 평가와 유사한 수준을 나타냈다. 난방이 단순한 온도조절의 범위를 넘어 인체의 온열쾌적감을 만족시키기 위해서는 신체의 부위별로 느끼는 온냉감을 정밀하게 평가하여 난방의 방법을 조정하여야 하는데, 이 연구의 결과는 난방의 방법 결정에 기초자료로 활용될 수 있을 것이다.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.233-239
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• 2020

Due to the development of digital technology, users can record their daily lives without being restricted by time and space. The trend is growing rapidly, but lifelogging cases are still insufficient. Google's Timeline and domestic application 'Daily' were analyzed through in-depth interviews. Based on the Creating Pleasurable Interface Model, the factors influencing user satisfaction were identified by the Reckard 7-point scale based on the Honeycomb model. The results of the in-depth interviews and the 7-point scale were similar, and we could see what and why users preferred the recording application. This study is meaningful to evaluate the user experience for recording application and analyzing the needs of users obtained through in-depth interviews to assess the usability that provide a service record and recall.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.69-78
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• 2020

This study compares and analyzes user experiences of intelligent personal assistant services based on the evaluation criteria of human-computer interaction to explore positive elements of user experiences and factors that could be improved. The research was conducted on Apple's Siri, Google's Google Associate, and Samsung's Bixby, which is presently the smartest personal assistant service on the market. The research method was to compare and analyze the concepts and characteristics of the current services through a literature review and by interviewing seven UI/UX design experts for the second 2 weeks using contextual inquiry. The interview reorganized Peter Morville's user experience honeycomb, reducing his seven usability principles down to five, asking questions about usability, convenience, visual attractiveness, reliability, and satisfaction. On the basis of the reconfigured usability principle, the assessment was conducted on the basis of the assessment timing and the system usability scale. This study is meaningful in that it analyzed the user experience of artificial intelligence personal assistant services both quantitatively and qualitatively.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.77-86
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• 2000

Purposes of this study were firstly to refine the measurement technique of tactile sensation and sensibility induced by touching the fabrics and secondly to investigate the differences of tactile sensibility depending on environmental conditions and the type of polyester fabrics. The environmental conditions were controlled at 20$\pm$1$^{\circ}C$, 65$\pm$3%RH(standard) and at 29$\pm$1$^{\circ}C$, 75$\pm$3%RH(warm & humid). As results, three factors were extracted from factor analysis of sensory assessment scale. The first factor was thickness and weight, the second one was surface-related property and the third one was stiffness in both environments. Depending on the environmental conditions, heat and moisture-related sensations such as [cold], [damp] and [dry & drapable] were affected significantly. Regression equations with the sensation descriptors were developed for the prediction of tactile sensibility(R2>.89). While the most efficient descriptor was [thin & flexible] in the standard environmental conditions, that was [dry & drapable] in the warm & humid environmental condition.

• Journal of the Ergonomics Society of Korea
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• v.23 no.3
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• pp.89-99
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• 2004

A comprehensive psychophysical scaling system, multiple-modality magnitude estimation system (MMES) has been designed to measure subjective multidimensional human perception. Unlike paper-based magnitude estimation systems, the MMES has an additional auditory peripheral cue that varies with corresponding visual magnitude. As the simplest, purely psychological case, bimodal divided-attention conditions were simulated to establish the superiority of the MMES. Subjects were given brief presentations of pairs of simultaneous stimuli consisting of visual line-lengths and auditory white-noise levels. In the visual or auditory focused-attention conditions, only the line-lengths or the noise levels perceived should be reported respectively. On the other hand, in the divided-attention conditions, both the line-lengths and the noise levels should be reported. There were no significant differences among the different attention conditions. Human performance was better when the proportion of magnitude in stimulus pairs were identically presented. The additional auditory cues in the MMES improved the correlations between the magnitude of stimuli and MMES values in the divided-attention conditions.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.47-50
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• 2009

본 연구는 예술심리치료 및 심상유도의 접근을 통해 영상치료로서의 시각적, 청각적 표현 범위와 치료요소를 찾는데 목적을 두고 있다. 현재 인간의 사회 활동 중에 생기는 정신적 육체적 스트레스를 예방 및 해소하기 위해 이루어지는 치료 활동 중 영상을 이용한 심리치료의 노력이 다방면으로 행해지고 있다. 치료의 형태는 주로 예술심리치료에 속하는 이미지와 기능음악, 클래식 등을 결합한 영상과 음향의 복합적 활용 방식이 주를 이루고 있다. 그러나 이는 치료적 요소에 초점을 두고 체계적인 제작이 되지 앉아 심리치료의 한계를 드러내고 있다. 따라서 본 연구에서는 먼저 기존의 병원, 테라피 공간 및 공공장소에서 일반인을 대상으로 행해지고 있는 영상심리치료의 현황을 파악하고, 행해지는 치료 형태 분류를 통해 색채.미술심리치료에서 사용되어지는 이미지 활용과 음악치료 기법 중 GIM(Guided Imagery and music: 음악과 심상유도) 활용을 중심으로 일반인을 대상으로 하여 실험연구를 진행하였다. 실험 대상물은 영상이미지와 음향의 두 가지 자극이 복합되어 혹은 단일의 자극으로 주어지는 경우를 구분하여 정서적 반응을 조사하고, 전반적인 치료영상에 대한 선호도 조사를 통해 긍정적 정서를 불러일으키는 이미지 및 음향 요소를 도출한다. 이는 향후 영상심리치료의 체계적인 가이드라인 제작과 평가 척도 개발을 위한 기초 자료로 활용할 수 있다.

• Science of Emotion and Sensibility
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• v.3 no.1
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• pp.41-52
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• 2000

한·미 문화간 비교를 통하여 직물의 소리와 촉감이 주관적 감각에 미치는 영향을 고찰하고자 한국인과 미국인 각각 30명을 대상으로 의미분별척도에 의하여 서로 다른 8개 직물 소리의 주관적 감각(부드러움, 시끄러움, 유쾌함, 날카로움, 맑음, 거친, 높음)과 촉감의 주관적 감각 (딱딱함, 매끄러움, 성김, 시원함, 유연함, 까실거림, 무게, 두께)을 측정하였다. 직물 소리의 파라미터로 LPT(level pressure of total sound)와 Δf (frequency differences)를 계산하고, KES (Kawabata Evaluation System)을 이용하여 직물의 역학적 성질을 측정하였다. 직물의 소리에 대하여 ‘부드러움’의 점수가 높고 ‘시끄러움’과 ‘날카로움’, ‘거침’의 점수가 낮은 직물들이 주관적으로 유쾌하게 느껴지는 것으로 나타났다. 직물에 따른 소리의 시끄러움과 날카로움, 높음에 대한 주관적 감각은 한·미 간에 유사한 경향을 보였으나, 한국인은 미국인보다 모직물의 소리에 대하여 ‘부드러움’과 ‘유쾌함’의 점수가 높고, ‘거침’의 점수가 낮았으며, ‘맑음’에 대한 직물별 점수가 다양하였다. 직물의 촉감은 직물에 따른 차이가 더 다양하게 나타났다. ‘딱딱함’과 ‘매끄러움’의 직물 별 감각은 한 ·미 간에 유사한 경향을 보였는데, 한국인은 대체로 미국인보다 ‘성금’과 ‘까실거림’을 낮게, ‘시원함’을 높게 평가하였다. 직물 소리의 파라미터인 LPT와 ΔL이 양국인의 소리 감각에 영향을 미쳤는데, 한국인의 감각은 주로 LPT가, 미국인의 감각은 LPT와 ΔL이 함께 영향을 미치는 회귀식이 성립하였다. 촉감에서 ‘딱딱함’과 ‘매끄러움’, ‘유연함’, ‘까실거림’에 한·미 모두 표면 거칠기가 영향을 미쳤는데, 한국인의 촉감에 대한 회귀식이 더 많이 성립하였고 R2가 높게 나타났다.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.163-178
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• 2010

Emotional associations formed in the relationships between the consumer and luxury brands can be approached via examining the roles these associations play when they account for the brand equity of the luxury brands. The present study is an exploratory examination on the effects a battery of emotional relationships exert upon the consumers' intention to participate in promotional activities and in communities built around the brand, which is a crucial part of the luxury brand's equity, in regards to Korea's burgeoning import auto market. Participants who completed the survey are professionals such as medical doctors, lawyers, accountants, and university professors. Included in the analyses are the top six automobile brands in sales(i.e., BMW, Lexus, Mercedes-Benz, Honda, Audi, and Volkswagen), and the scores that the respondents provided regarding the way they relate themselves to particular foreign car brands are analyzed and yield six different groups of emotional associations(i.e., affection, identification, indispensability, reliability, intimacy, and awe). The brand equity is measured with three variables that show the levels of the consumer's participatory intentions toward each brand are analyzed in order to elicit the antecedent variables and their impact on the participation variables in the regression models. When the respondents are divided into two groups by the levels of brand knowledge(i.e., scores drawn from the respondent's capability of correctly linking specific automobile brands with the corresponding corporate brands), consumers with higher brand knowledge show distinct patterns of influential variables, as they differentiate themselves from less knowledgeable consumers in terms of the influential antecedent variables accounting for the consumer's intended participation.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.193-200
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• 2012

The purpose of this study was to investigate the consumer sensibility according to the arrangement and area-ratio of a stripe, and the necktie width. The experimental materials developed for this study were a set of stimuli and necktie sensibility scales. The stimuli were 27 color pictures, in which the necktie width(narrow, medium, wide), stripe arrangement(horizontal, vertical, oblique), and stripe area-ratio(1:1, 1:2, 1:3) were manipulated. The 7-point scale was used for the consumere sensibility. Data were obtained from 270 men and women in their 20s and 30s living in Seoul, Gwangju, Daegu, Jinju, and Changwon on November 2011. For the data analysis, ANOVA and Duncan-test were used by using SPSS program. Results of this study were as follows.; The factors of consumer sensibility according to the arrangement and area-ratio of a stripe, and the necktie width consisted of five dimensions of attractiveness, grace, individuality, ability, and activity. The necktie width showed an independent effect on attractiveness and grace. The stripe arrangement showed an independent effect on attractiveness, grace, individuality, and ability. The stripe area-ratio showed an independent effect on grace. Also, interaction effects of the necktie width and stripe area-ratio on ability were found. The study results are highly expected to be used as valuable sources in plans for necktie products.