• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.73-74
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• 2009

본 연구에서는 선행연구를 통해 추출한 사용자가 제품을 사용하는 도중에 유발될 수 있는 인간의 감성 변화를 나타낼 수 있는 감성어휘 88 개 중에서 웹(Web)을 사용하는 상황에서 유발될 수 있는 사용자의 감성을 표현하기에 적합한 감성어휘를 추출하였다. 웹 사용빈도가 높은 남녀 대학생을 대상으로 설문조사를 실시하여 최종적으로 웹을 사용하는 도중에 유발될 수 있는 사용자의 감성을 파악하기 위한 감성어휘를 추출하였다. 본 연구를 통해 추출된 감성어휘는 웹을 사용하면서 표출되는 사용자의 감성을 측정하는 데에 필요한 평가자료로 활용할 수 있을 것이다.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.93-94
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• 2014

본 논문은 음악과 감성에 대한 논문이며 다양한 인간의 감성 중 어두운 감성에 대한 연구이다. 이에 따른 가사에 대한 감성표현과 음악적 요소를 활용한 감성표현의 효과적인 방법에 대해 연구하였으며, 어두운 감성을 표현하기 위하여 다양한 요소들이 발견되었다.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.05a
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• pp.403-406
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• 2008

Blog는 개인의 여러 미묘한 감정과 감성들을 표현하고, 이를 소통하는 Communication Channel 역할을 하고 있으며, 또한 누구나 접근할 수 있게 되었다. 이는 각 기업에게, 기존의 비효율적인 Mass Marketing 방법에서 벗어나, 소비자의 감성을 자연스럽게 추출하여 세련된 Target Marketing을 할 수 있는 훌륭한 기회를 제공하게 된다. 하지만, 고객의 Blog로 부터 미묘한 감성지수를 추출하고, 이를 마케팅 방법에 접목시키는 것은 쉽지 않은 일이다. 이러한 문제를 해결하기 위해서 본 논문에서는 고객 회원정보에 등록된 Blog를 이용하여, Target Marketing에 활용할 수 있는, 고객 Clustering을 위한 Blog 감성 추출에 대한 연구를 수행하였다. Blog의 Main Skin Image를 통해 지배적인 채도와 명도를 추출하여 수치화하고, 이를 바탕으로 고객 Blog를 테이스트 스케일법 (*일본감성연구소 개발방법)의 실증된 감성 Group 별로 Clustering 하였다. Clustering 된 각 Blog 사용자를 대상으로 연관 배색에 대한 감성 설문조사를 실시한 결과, 유의한 실험결과가 도출되어 향후 고객 감성을 기반으로 한 Target Marketing에 활용할 수 있는 가능성을 볼 수 있었다.

• Science of Emotion and Sensibility
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• v.19 no.1
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• pp.39-48
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• 2016

This research aims to identify innovative companies' attention to the emotion and sensibility and its application by analyzing the contents of the corporate annual reports. Annual report is a good reference data because it describes not only various current products and services' annual activities and business performance but also corporate future direction. Sensibility is interpreted and used with various words internationally: various related terms such as sensibility, sense, emotion, feeling and affection are analyzed not only by the definition but also the interrelationship among them, and included for the contents analysis. To select the innovative companies, the researcher used 'Fast company' that is the economic journal and deducted the companies list via 'The world's 50 most innovative companies' in 2009 and 2014. Listed companies' 2009 and 2014 annual reports' contents were analyzed to identify the rate of the recognition and the application of sensibility to their business. Even though the quantitative result of the content analysis indicates not a strong relationship between corporate innovativeness and 'sensibility' qualitative result identifies companies are paying more attention to the 'sense' and 'feeling' during five years. In conclusion, the innovation that company pursues strategically is shifting from differentiation and the technological leadership to satisfying user experiences and the number of companies which express and measure user feeling and emotions are increasing.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.105-115
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• 2019

This study was intended to analyze the effect of emotional marketing on brand awareness and purchase intention in the coffee shop and investigates how SNS usage play moderating effect roles between motional marketing and purchase intention. The results of analysis are summarized as follows. First, emotional marketing has a positive effect on purchase intention(especially, taste factor and visual facto). Second, in the analysis of the effect of emotional marketing on brand awareness, the significant influence factors were the taste factor, tactile factor, visual factor and auditory factor. Third, as a result of analyzing the effect of brand awareness on purchase intention, it was found that brand awareness had a significant positive(+) effect on purchase intention. Fourth, it was analyzed that the moderating effect of SNS usage between emotional marketing and purchasing intention is to be positive(+) influence in the all detail factors. Therefore, In the start-up stages, it may be helpful to actively use emotional marketing and SNS usage for business activation.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.168-183
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• 2013

Contemporary era has witnessed a diversity of emotion and emotions being expressed through consumption. This paper examines the relationship between social paradigms and emotional design by means of literature study. In sections 2 and 3, I examine the prevalent social paradigms and the concept/development of emotional design. In section 4, I show the correspondence between social paradigms and specific types of emotional design. More specifically it is shown that "pluralism and decentrality" has led to fun design, individual design and participative design; "emotional revolution" has given rise to multi-sensory design, design with positive feelings, design with negative feelings and aesthetic design; "non-materialistic values" have their correspondence in design as performance and story-telling in design; and "organic worldview" finds its expression in ecological design with a wellness emphasis, and in interactive emotional design.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.1-9
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• 2015

Emotion recognition and regular controls are concentrated interest in computer studies to emotional changes. Thus, the quantified by objective assessment methods are essential for application of color sensibility computing situations. In this paper, it is applied to a digital color image emotion emotional computing calculations numbered recognized as one representation. Emotional computing research approach consists of a color attribute to the image recognition focused sensibility and emotional attributes of color is the color, brightness and saturation separated by. Computes the sensitivity weighted according to the score and the percentage increase or decrease in the sensitivity property tone applied to emotional expression. Sensitivity calculation is free-degree (X), and calculates the tension (Y-axis). And free-level (X-axis) coordinate of emotion, which is located the intersection of the tension (Y-axis) as a sensitivity point. The emotional effect of the Russell coordinates are utilizing the core (Core Affect). Tue numbers represent the size and sensitivity in the emotional relationship between emotional point location and quantified by computing the color sensibility.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.44.2-44.2
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• 2009

본 제품 개발 사례는 날로 사용자가 증가되는 Touch Phone의 감성 디자인을 위한 선행 감성 평가 프로토타입으로 활용하고자 하였다. 본 감성 프로토타입은 Touch Phone에 근접한 형태로 디자인 했으며, 기본적인 평가에 필요한 프로그램을 개발하여 적용하였다. 특히, 본 감성 프로토타입은 다양한 Touch Phone의 GUI 및 Graphic Motion에 대한 감성에 대한 평가를 PC환경에서 수행할 수 있도록 Dual Monitor 환경으로 개발하였으며, 차세대 Touch Phone UI의 화두인 Multi-Touch를 위한 10개의Multi-Touch가 가능한 터치패널을 적용하였다. 이에 본 개발 사례를 활용 함으로써, Touch Phone의 다양한 감성적인 Motion 알고리즘 및 연구 및 평가검증이 PC환경에서 Touch Phone과 동일한 사용환경으로 평가하고 실험할 수 있는 환경의 구축이 가능하다.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.61-72
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• 2018

Different types of traditional Korean clothes (Hanbok) are appearing in the market with the increasing interest of culture consumers. In order to turn traditional Korean clothes into everyday clothes that adequately reflect various demands of culture consumers, it is important to satisfy both functional and emotional aspects of clothing. However, there is lack of existing studies on emotions of culture consumers while wearing traditional Korean clothes. In this study, 28 emotional words regarding traditional Korean clothes were extracted by applying the Delphi method and conformity rating survey to 182 emotional words reported in existing studies and references from areas such as psychology, linguistics, and sensibility engineering. The 28 selected emotional words can be used to express emotions felt by culture consumers about traditional Korean clothes. Also, words were grouped based on the correlation according to factor analysis. Based on common characteristics, the emotional words were classified into 6 categories of 'pleasure,' 'aesthetic sense,' 'harmony,' 'novelty,' 'likability,' and 'stability.' These 6 emotional categories were concluded to represent emotions of consumers about traditional Korean clothes. The 28 emotional words and 6 representative emotions noted in this study can be used as basic data for measuring emotions of culture consumers of traditional Korean clothes. A future study task is to design a detailed assessment scale to measure emotions of culture consumers about traditional Korean clothes using representative emotions.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.741-748
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• 2015

The aim of this paper is to select a distinct vocabulary for understanding the media facade of user and to lay the foundation for a media facade emotional scale. Firstly, we assembled a set of emotional words that were sufficient to represent a general overview of korean emotions, collected from various literature studies. Secondly, we found emotional words from collecting user opinion on the Youtube website. Finally the emotional words were collected from phrase by using non-structural survey. The collected words were integrated according to standards and they were organized 39 pieces that can be used in the survey. As a result, we extracted 21 emotional words for measuring user's emotions expressed while watching media facade, such as 'novel', 'cool', 'awesome', 'gorgeous', 'exciting', 'amazing', 'wonderful,', 'showy', 'great,', 'intense', 'good', 'grand', 'colorful', 'unique', 'variety', 'new', 'fun', 'beautiful', 'luxurious,', 'mysterious', 'satisfactory'. And we categorized the 21 words to form 5 elements by using factor analysis such as 'surprise', 'attention', 'variety', 'aesthetics', 'interest'.