• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.177-182
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• 2024

A consumer's decisions are made by affection of product. Affection has types: evaluation, mood, emotion and sensibility that means unconscious changes. Previous researches have clarified weather factors affect to sensibility that means weather factors may have causal effects to consumer's decision making. This research utilize weather information from KMA(Korea Meteorological Administration) and SNS geographical information and text to make weather sensibility model, and clarify the model shows significant change to online shop customer's purchase behavior(purchase frequency) by merging customer's address information and geometric information of the model for apply weather model. As a result, a model utilize daily precipitation, sunshine hours, average ground temperature, and average relative humidity makes significant result to e-commerce purchase behavior frequency.

• The Korean Journal of Applied Statistics
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• v.33 no.4
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• pp.483-497
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• 2020

We used a deep neural network model for the prediction of the stock prices of Kia Motors and Shinsegae as listed in the KOSPI 100. We used an emotional variable derived from online news in addition to the various technical indicators most often used. The emotional variable used as a predictor variable was generated from the average of the emotional scores for companies in the industrial group after building an emotional dictionary specific to each industrial group classified in a social network analysis. The study was conducted with various combinations of predictors and confirmed that good predictive and profitable power could be expected when jointly using technical indicators and an emotional variable based on online news by industrial groups.

• Journal of The Korean Association For Science Education
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• v.25 no.4
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• pp.503-513
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• 2005

The purpose of this study was to analyze the generating processes of scientific emotion, that appears during the generation of biological hypotheses. To perform the study, a tentative model was set up through pilot test, a think-aloud training procedure was planned and a standardized interview instrument was developed before getting protocols. In this study, 8 college students were selected to bring out protocol through the method of think-aloud, retrospective debriefing, focused interview and observing. As the result of analysis of the collected protocol through coding scheme, 4 types of process for scientific emotion-generating were sorted out. First type was a basic process which was a feeling process in prior to recognition. Second type was a retrospective process that explains the process of retrospect for emotional memory based on the past. Third type was a cognitive process and it explains emotion that occurs during thinking process to achieve cognitive goal. Fourth type was an attribution process and it explains that emotion is generated in the process of attribution for cognitive goal's achievement. These types of process of scientific emotion-generating can contribute the basis for developing cognitive model of EBL (Emotional Brain-based Learning) strategy.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.25-29
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• 2001

소비자 감성 분석에 근거한 블록 스트라이프 패턴(block stripe pattern)의 디자인 방법을 제안하고자 남녀 30명을 대상으로 명도, 폭, 간격이 조작된 서로 다른 27개의 블록 스트라이프 패턴의 자극물을 제시하여 감성평가를 실시하였다. Likert 척도에 의해 명도, 배열, 폭, 간격의 4가지 디자인 요소가 요인분석을 통해 도출된 12개의 감성차원에 미치는 영향을 측정하고, 물리량에 근거한 정량적 분석을 통해 감성과의 관계를 파악하였다. 이를 근거로 각각의 감성에 부합하는 명도, 배열, 폭과 간격의 디자인 요소별 물리량과 함께 디자인 요소의 물리적 변화에 따른 감성예측 회귀모형을 도출하였다. 디자인 요소 중 명도차, 간격, 폭의 순으로 디자인 요소의 물리량 변화가 유의적인 감성차를 유발하는 것으로 나타났다. 이 중 명도차는 "캐주얼한"을 제외한 모든 감성에서 감성차에 영향을 미치는 가장 설명력 높은 디자인 요소로 분석되었다. 이 결과를 토대로 각각의 감성에 부합하는 디자인 요소별 물리량과 함께 디자인 프로토타입을 제시하였다.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.47-54
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• 2019

This study confirms the polarity of news articles on apartment prices using Opinion Mining which has widely been used for a big data analysis. The analyses were carried out utilizing internet news articles posted on the Naver for two years: 2012 and 2018. We proposed a sentiment analysis model and modeled a topic-oriented sentiment dictionary construction methods. As a result of analyzing the proposed sentiment analysis model, it was confirmed that there was a difference according to the tendency of the media companies in selecting social issues at the time of rising apartment prices. At the same time, we were able to find more affirmative articles in the media companies which share similar sentiment with the government in charge. In this paper, we proposed a sentiment analysis model that can be used in real estate field and analyzed the polarity of unformatted data related to real estate. In order to integrate them into various fields in the future, it is necessary to build the sentiment dictionaries by themes, as well as to collect various unformatted data over extended periods.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.413-416
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• 2000

현재 소비자의 광고 효과 측정에 대한 연구는 정보 처리 모형에 근거한 인지 반응 연구와 주관적인 감성 반응 연구가 주를 이루고 있다. 이에 본 연구에서는 TV 광고에 대한 광고 효과를 인지와 감성적 부분으로 분류하여 해석한 Shimp(1981)의 모델을 기초로하여 각각의 뇌파의 반응을 측정하였고, 동시에 광고에 대한 감성형용사, 선호도, 구매 욕구를 통한 주관적 평가를 실시하였다. 그 결과 정보전달형 광고와 감성자극형 광고에 있어 뇌파 활성도, 감성형용사, 선호도의 차이를 나타냈다. 본 결과는 광고에 대한 소비자의 반응을 정량적인 방법으로 측정하여, 광고 효과 파악을 위한 새로운 모델의 가능성을 제시하였다는데 의의가 있다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1997.11a
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• pp.215-219
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• 1997

내적 감성상태와 표정을 연결하는 상관모형을 개발하기 위\ulcorner 기초자료로서 광범위한 얼굴표정자료를 수집하였다. 다양한 얼굴유형의 표정자료를 DB화하기 위해서는 궁극적으로 50명 이상의 인물표정 자료수집이 필요하다고 보고, 우선 영화배우 10면분의 표정자료를 수집하였다. 이를 위해 표정연기가 자연스럽다고 평가된 영화배우 10명을 선정하고, 이들이 출연한 50여편의 영화비디오에서 표정자료를 수집하였다. 한사람의 인물당 50개의 표정을 한세트로 하여 총 10명분 500가지의 표정자료수집을 완료하였다. 한사람의 인물당 50개의 표정을 한 세트로 하여 총 10명분 500가지의 표정자료수집을 완료하였다. 각각의 표정은 시작-상승-절정-하강-종료의 연속 5단계를 비율적으로 표집하여 동적정보를 포함하고 있다. 이들 자료들은 등자인물의 출연맥락이나 상황별로 분류하여 표정관련 맥락단서를 기록하였고, 후속연구를 통해 각 표정에 대응되는 내적상태를 기록할 수 있도록 DB화 하였다. 이와같이 구조화된 자료들은 표정인식과 합성의 입출력모형을 위한 기초자료로 활용될 뿐 아니라, 한국인의 얼굴 프로토타입 DB구축 및 향후 표정관련 연구의 타당성을 검증할 수 있는 Benchmarking 정보를 제공할 수 있다.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.298-301
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• 2006

This study was conducted to observe the changes in trend of a beautiful face defined in different time frames. Affective space model was used in this study, for physical components of a face are far too complicated and undistinguishable from simple categorization of a face by facial characteristics. It is because using a facial model defined only by its physical characteristics renders a complicated and multi-dimensional space, whereas an emotional facial model enables a 2-dimensional space for easier observation and explanation. Scope of the study is focused on faces of the Korean female celebrities, looking at the media frequency, popularity rankings in well-known portal sites, and popularity ratings by reliable search organizations as of 2006. Celebrities in their 20s and early 30s were selected. In addition, to observe any trend in a beautiful face with the passage of time, the study looked at changes or trends in the last 5 years by comparing the faces of celebrities in year 2006 with their faces stored in the database since five years ago.

• Knowledge Management Research
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• v.22 no.2
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• pp.19-32
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• 2021

Bitcoin, a representative cryptocurrency, is receiving a lot of attention around the world, and the price of Bitcoin shows high volatility. High volatility is a risk factor for investors and causes social problems caused by reckless investment. Since the price of Bitcoin responds quickly to changes in the world environment, we propose to predict the price volatility of Bitcoin by utilizing news information that provides a variety of information in real-time. In other words, positive news stimulates investor sentiment and negative news weakens investor sentiment. Therefore, in this study, sentiment information of news and deep learning were applied to predict the change in Bitcoin yield. A single predictive model of logit, artificial neural network, SVM, and LSTM was built, and an integrated model was proposed as a method to improve predictive performance. As a result of comparing the performance of the prediction model built on the historical price information and the prediction model reflecting the sentiment information of the news, it was found that the integrated model based on the sentiment information of the news was the best. This study will be able to prevent reckless investment and provide useful information to investors to make wise investments through a predictive model.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.283-296
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• 2012

The goal of this study is to determine the social emotion model as an emotion sharing relationship and information sharing relationship based on the user's relations at social networking services. 26 social emotions were extracted by verification of compliance among 92 different emotions collected from the literature survey. The survey on the 26 emotion words was verified to the similarity of social relation types to the Likert 7-points scale. The principal component analysis of the survey data determined 12 representative social emotions in the emotion sharing relation and 13 representative social emotions in the information sharing relation. Multidimensional scaling developed the two-dimensional social emotion model of emotion sharing relation and of information sharing relation based on online communication environment. Meanwhile, insignificant factors in the suggest social emotion models were removed by the structural equation modeling analysis, statistically. The test result of validity analysis demonstrated the fitness of social emotion models at emotion sharing relationships (CFI: .887, TLI: .885, RMSEA: .094), social emotion model of information sharing relationships (CFI: .917, TLI: .900, RMSEA : 0.050). In conclusion, this study presents two different social emotion models based on two different relation types. The findings of this study will provide not only a reference of evaluating social emotions in designing social networking services but also a direction of improving social emotions.