• Title/Summary/Keyword: 간학문성

Search Result 450, Processing Time 0.026 seconds

An Effects of the Distribution Information Technology Application on the Communication strategies and CRM performance (유통정보기술 활용이 커뮤니케이션 전략과 CRM 성과에 미치는 영향)

  • Moon, Jang-sil
    • Journal of Distribution Science
    • /
    • v.8 no.2
    • /
    • pp.13-22
    • /
    • 2010
  • Customer Relationship Management(CRM) paradigm has emerged that suggests organizations will be more successfully if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market, with information technology(IT) being the enabling factor. This paper presents five key elements that provide the necessary steps that allow and organization to position its people, business process, and information system to establish and take advantage of this paradigm. The key elements are : (1) IT investment, (2) Website application, (3) IT System application, (4) Communication strategies, (5) CRM Performance. The results show that IT investment, IT system application, and Website application play a vital role in enhancing an Organizational Communication. Also, the results show that IT investment, IT system application, Website application, and Organizational Communication play a vital role in enhancing an organization's performance of customer relationship management. Further, this paper discusses the importance of integrating these four elements for achieving effective customer interaction. The author provides academical and managerial implication for business strategies.

  • PDF

The Effects of Social Information on Recommendation Trust and Moderating Effect of Product Involvement (소셜정보가 추천신뢰에 미치는 영향과 제품관여도의 조절효과)

  • Song, Hee-Seok;Saidur, Rahman;Jung, Chul-Ho
    • Management & Information Systems Review
    • /
    • v.35 no.3
    • /
    • pp.115-130
    • /
    • 2016
  • This study aims to identify which social information have significant influence on the improvement of recommendation trust and how these effects can be different according to the product involvement level. Based on the relevant literature reviews, this study posits four characteristics of recommendation trust, which are closeness, similarity, sincerity, and reputation, and established a research model for the relationship between social information and recommendation trust. And we found a moderating effect of product involvement on the relationship between social information and recommendation trust. 205 trust relationships(links) from 55 respondents of Google Docs. survey data have been collected and tested using multiple regression and hierarchical regression analysis. The results of our hypotheses testing are summarized as follows. Firstly, four social information characteristics of closeness, similarity, sincerity, and reputation have a significantly positive effect on recommendation trust. Secondly, a moderating effect of product involvement between recommendation trust and antecedents (e.g., closeness and reputation) of social information is significant. From the results, we provide theoretical and managerial implications, and suggestions for further research.

  • PDF

The Influence of Dominant Design Factors on Intention to Use Smartphone Continuously (지배적 디자인 속성이 스마트폰 지속사용의도에 미치는 영향)

  • Nam, Soo-tai;Kim, Do-goan;Jin, Chan-yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2018.05a
    • /
    • pp.111-113
    • /
    • 2018
  • 우리나라 스마트폰 이용자는 경제활동 대부분이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 지배적 디자인 속성이 스마트폰 사용자의 지속사용의도에 미치는 영향을 알아보고자 하였다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성을 선택하였고 지배적 디자인 속성, 인지된 가치를 매개 조절변수, 종속변수는 지속사용의도를 선택하여 개념모델을 완성하였다. 연구대상은 중국 시안과학기술대학교 대학생 및 대학원생을 대상으로 160명이며 설문을 통해 기초 데이터를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 AMOS (analysis of moment structures)를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과를 바탕으로 실무적 및 학문적 시사점을 논의하고자 한다.

  • PDF

A Study on the Influential Relationship of Job Stress in R&D Personnel on their Organizational Effectiveness -Focusing on IT Enterprises in Seoul- (연구개발 인력의 직무스트레스가 조직유효성에 미치는 관계성에 관한 연구 -서울시 IT벤처기업을 중심으로-)

  • Yoo, Peter;Yang, Hae-Sool
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.8 no.6
    • /
    • pp.1695-1705
    • /
    • 2007
  • This study is a research on the influential factor of R&D (Research and Development) personnel's job stress on their organizational effectiveness, and defined its purposes as the following in order to find out in detail what effect the R&D personnel's job stress has and what difference it makes with respect to the relation with their organizational effectiveness. As a result of testing the relation between organizational members' job stress and their organizational effectiveness through this empirical research, the following results were derived. First, job stress according to demographic characteristics has an important effect on organizational effectiveness. Second, it was revealed that job stress has a significant effect on organizational effectiveness according to organizational members' personal characteristics. Third, it was found that organizational members' job stress has a negative effect on organizational effectiveness. Finally, it was found that each variable such as role-conflict, role-ambiguity and career development has a negative effect on organizational effectiveness independently.

  • PDF

Perceptual Segregation of Distractor Reduces Within-hemisphere Interference (방해자극과 표적의 지각적 분리가 반구내와 반구간의 간섭에 미치는 영향)

  • Sohn, Young-Sook;Kim, Min-Shik
    • Proceedings of the Korean Society for Cognitive Science Conference
    • /
    • 2006.06a
    • /
    • pp.29-32
    • /
    • 2006
  • 이 연구에서는 표적과 방해자극을 분리시킬 때 관찰되는 간섭 감소가 반구내 및 반구간 조건에서 달리 나타난다는 것을 보여주기 위해 세 개의 실험을 실시하였다. 세 실험의 과제는 모두 색깔이 있는 원과 사각형이 주어지고 항상 검은색으로 제시되는 색 이름 단어가 주어진 상황에서 원의 색은 무시하고 사각형의 색과 단어가 의미하는 색이 같은지, 다른지를 판단하는 것이었다. 사각형의 색이 단어가 의미하는 색과 일치할 때 방해자극인 원의 색도 단어가 의미하는 색과 일치하는지 여부에 따라 방해자극의 세 조건(일치, 불일치, 중립)이 만들어졌다. 또한, 방해자극인 원이 표적 가운데 하나인 단어와 같은 시각장에 제시되는지, 혹은 반대편 시각장에 따로 제시되는지에 따라 반구 간섭조건(반구내 간섭, 반구간 간섭)이 만들어졌다 간섭효과는 불일치 조건과 중립 조건간의 차이로 측정하였다. 실험 1의 결과는 정확률과 반응시간 모두에서 반구내 간섭이 반구간 간섭보다 유의미하게 더 큰 것으로 나타났다. 실험 2에서는 방해자극인 원을 선제시하였는데 그 결과 반구내 간섭이 특히 크게 감소하여 반구내 간섭과 반구간 간섭이 차이를 보이지 않게 되었다. 그러나 표적자극인 사각형을 선제시한 실험 3에서는 반구내 간섭이 여전히 반구간 간섭보다 유의미하게 큰 것으로 나타났다. 세 실험의 결과를 종합하면 방해자극의 간섭 효과는 방해자극을 표적과 다른 반구로 분리 제시하거나, 선제시 같은 방법으로 방해자극을 표적과 분리시킬 때 유의미하게 감소하였다. 그러나 애초부터 방해자극을 표적과 다른 반구로 분리 제시하였던 반구간 간섭조건에서는 방해자극의 선제시가 간섭 감소를 가져오지 않았다. 지질의 산패를 가속화시킨 결과라고 생각된다. 따라서 호박 라면 제조시 이러한 공기와의 접촉을 차단시킬 수 있는 포장재료를 선택해야 될 것으로 사료된다.0.05), 맛, 연도, 다즙성 및 전체적인 기호성은 유의한 차이가 없었다.자체를 악하다고 볼 수 없고 더구나 구원을 이 세상에서의 이탈로 볼 수 없다. 진정한 구원이란 원래 하나님이 보시기에 아름다웠던 그 세상으로의 회복을 포함한다. 이런 면에서 하나님 주권 신앙 하에서 구원이란 전 인격적인 구원, 전 우주적인 구원이 된다. 그렇기 때문에 성도는 세상의 삶과 학문, 예술, 정치, 경제, 사회를 포함한 모든 분야를 하나님의 뜻 가운데서 그 원래의 목적에 부합할 수 있도록 회복시키는 일에 적극 참여해야 한다.자체가 이를 주도하기는 사실 어려움이 있다. 그리고 대형유통점이 영업행위를 영업시간제한에서부터 출점제한에 이르기까지 규제하는 건은 심사숙고하여야 한다. 대형유통점이 국가경제 및 지역사회에 미치는 영향이 부정적인가 긍정적인가에 대해 국내외 학계와 업계에서 여전히 많은 논란이 있기 때문이다. 정부와 지자체에 의한 시장개입은 반드시 필요한 경우에 한해 합당한 방법에 의해 이루어져야 한다. 대형유통점에 대한 규제는 지역사회에 미치는 영향을 다면적으로 평가한 결과에 근거하여 이루어져야 할 것이다. 대부분의 지자체는 체계적인 평가시스템과 객관적인 통계 자료를 갖고 있지 못한 실정이다. 향후 가장 시급한 과제는 시장개방 이후 지난 10년간 대형유통점이 지역사회에 미친 영향에 관한 광범위한 통계자료를 수집하고 이를 체계적으로 분석하여 정책방향을 올바르게 설정하는 것이라 할 수 있다.i와 K. pneumonia

  • PDF

A study of the Factors Influencing on the Convergent TV Viewing Experiences (디지털 컨버전스 환경에서 융합적 TV시청경험에 영향을 미치는 요인에 관한 연구)

  • Hwang, Joo Seong
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.3
    • /
    • pp.578-591
    • /
    • 2018
  • This study is to find out what are the factors influencing upon the convergent TV viewing experiences. Socio-demographic variables are identified as the most influential ones. Viewing modes are more influential than the media utilization factors. Comparing the detailed dimensions of TV viewing experiences, time and content selectivity are more influenced by TV viewing modes, while sociability and interactivity are more affected by socio-demographic variables relatively. This study has academic significance in that it is an exploratory empirical study on factors influencing on the TV viewing experiences.

The Design of Integrated Science Curriculum Framework Based on Big Ideas (Big idea를 중심으로 한 통합형 과학 교육과정 틀 설계)

  • Bang, Dami;Park, Eunmi;Yoon, Heojeong;Kim, Ji;Lee, Yoonha;Park, Jieun;Song, Joo-Yeon;Dong, Hyokwan;Shim, Byeong Ju;Lim, Hee-Jun;Lee, Hyun-Suk
    • Journal of The Korean Association For Science Education
    • /
    • v.33 no.5
    • /
    • pp.1041-1054
    • /
    • 2013
  • Big ideas are overarching principles that help students to build a holistic understanding of domain-specific knowledge and assimilate individual facts and theories. This study aims to design a standard-based integrated science curriculum framework based on Big Ideas. The core contents were extracted by analysing the 2009 National Science Standards curriculum of primary and middle schools. Four Big Ideas, 'diversity,' 'structure,' 'interaction,' and 'change,' were generated after the process of examination and categorization of core contents. The scientific facts, disciplinary concepts, and interdisciplinary concepts of every scientific domains included in each Big Idea are represented as a knowledge pyramid. Essential questions guiding the direction of curriculum design were proposed on each Big idea. Based on the framework, teaching modules for 'structure' were developed for grades 5~6.

A Financial Comparison of Corporate Research & Development (R&D) Determinants: The United States and The Republic of Korea (한국과 미국 자본시장에서의 연구개발비 비중에 관한 재무적 결정요인 분석)

  • Kim, Hanjoon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.19 no.7
    • /
    • pp.174-182
    • /
    • 2018
  • Given the ongoing debate in many aspects of finance, more attention may need to focus on corporate R&D expenditures. This study empirically tests financial determinants of R&D expenditures for NYSE-listed and KOSPI-listed firms. Three major hypotheses were postulated to test for corporate R&D outlay. First, proposed variables such as one-year lagged R&D expenditures, market value based leverage, profitability and cash holdings showed significant influence on corporate R&D costs for the sample firms. Moreover, financial factors inclusive of squared one-year lagged R&D expenditures, the interaction effect between one-lagged R&D expenditures and high-growth firm, non-debt tax shield, Tobin's q and a dummy variable to explain differences in accounting treatment between the U.S. and Korea, revealed significant differences between the two samples. Finally, in the conditional quantile regression (CQR) analysis for the R&D-related variables in relation to corporate growth rate, it was found that the NYSE-listed firms had a statistically significant linkage between growth potential and one-year lagged R&D expenditures at lower quantile levels. This study may shed new light on identifying financial factors affecting differences between the U.S. market (as an advanced market) and the Korean market (as an emerging market) regarding the optimal level of R&D investments for shareholders.

Network Analysis between Uncertainty Words based on Word2Vec and WordNet (Word2Vec과 WordNet 기반 불확실성 단어 간의 네트워크 분석에 관한 연구)

  • Heo, Go Eun
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.53 no.3
    • /
    • pp.247-271
    • /
    • 2019
  • Uncertainty in scientific knowledge means an uncertain state where propositions are neither true or false at present. The existing studies have analyzed the propositions written in the academic literature, and have conducted the performance evaluation based on the rule based and machine learning based approaches by using the corpus. Although they recognized that the importance of word construction, there are insufficient attempts to expand the word by analyzing the meaning of uncertainty words. On the other hand, studies for analyzing the structure of networks by using bibliometrics and text mining techniques are widely used as methods for understanding intellectual structure and relationship in various disciplines. Therefore, in this study, semantic relations were analyzed by applying Word2Vec to existing uncertainty words. In addition, WordNet, which is an English vocabulary database and thesaurus, was applied to perform a network analysis based on hypernyms, hyponyms, and synonyms relations linked to uncertainty words. The semantic and lexical relationships of uncertainty words were structurally identified. As a result, we identified the possibility of automatically expanding uncertainty words.

The Impact of Entrepreneurial Leadership on Individual Creativity: Moderating Role of Innovation Climate and Mediating Role of Psychological Empowerment (기업가적 리더십이 조직 구성원의 창의성에 미치는 영향: 혁신 분위기의 조절효과 및 심리적 임파워먼트의 매개효과)

  • Kwon, Sang-Jib
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.17 no.3
    • /
    • pp.77-87
    • /
    • 2022
  • Previous literatures have provided growing evidence regarding the impact of leadership in enhancing follower creativity. Despite these ample evidences, a noticeable omission in this body of study is entrepreneurial leadership. The present study extends leadership·creativity research by developing a mediation-moderation model and investigating the key roles that innovation climate and psychological empowerment may play in the mechanism between entrepreneurial leadership and followers' individual creativity. Using a data of 161 SME's members, the results show that: (a) followers' psychological empowerment positively mediates the relationship between entrepreneurial leadership and individual creativity; (b) the impact of entrepreneurial leadership on followers' psychological empowerment through innovation climate is high (in other words, innovation climate positively moderates the relationship between entrepreneurial leadership and followers' psychological empowerment). This study gain more comprehensive insight of individual creativity and leader's entrepreneurial leadership, to foster more creative venture organizations. The findings of this study make several important implications to present venture·leadership·creativity knowledge. Future studies should examine a broad range of mediating or moderating processes through which context for innovation effects positively on individual creativity. Therefore, additional study is needed to test if the results of this research can be generalized across industry·firm types.