• Title/Summary/Keyword: 가치 분석

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Influence on the Destination Attractiveness on Perceived Value, Satisfaction, Loyalty among Japanese Tourists (관광지 매력성이 지각된 가치 및 충성도에 미치는 영향: 방한 일본인 관광객을 중심으로)

  • Ko, Seon-Hee;Park, Eun-Suk
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.467-477
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    • 2011
  • The purpose of this study is to examine the structural relationship among the destination attractiveness, perceived value and loyalty of Japanese tourists. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on the previous study. Data were collected from Japanese tourists. Then the data and hypotheses were examined using structural equation modeling(SEM) by AMOS. The results are as follows. Firstly, 'nature culture' factor has no effect on tourist perceived value. Secondly, 'convenience' and 'access' factor have positive effects on both functional value and symbolic value. Moreover, these factors have stronger effects on functional value. Lastly, tourist's functional value has a positive effect on loyalty while symbolic value has no effect on loyalty. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

Evaluation Index and Process for Business Value Creation of Proptech (프롭테크 비즈니스의 가치창출 평가지표 개발 및 평가 프로세스 제언)

  • Kim, Jae-Young;Kang, Yeon-Sil;Lee, Sung-Hee
    • Knowledge Management Research
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    • v.22 no.2
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    • pp.289-300
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    • 2021
  • Proptech, which has applied information technology to the real estate market, is leading real estate transaction innovation by presenting various value creation models. This study categorizes and understands values that are created and shared in proptech-based businesses, and develops evaluation data that reflects the relative importance of individual value areas. To this end, the dimension of value creation of proptech was hierarchically constructed, and the degree of relative value creation of the sub-industries of the proptech industry was evaluated. In order to grasp the relative importance of the proposed indicators, AHP analysis was conducted for industry and academic experts. In the first stage, intangible values, relational values, and advanced values were presented. It was derived as weights between indicators through two-way comparison. This study aims to improve and develop the value-creation capability of the entire Korean proptech ecosystem in the future by evaluating the value-created competence of each sector of the proptech industry.

The Effect of Consumption Value on Eco Friendly Cosmetics Purchasing Behavior (소비가치가 친환경 화장품 구매행동에 미치는 영향)

  • Kang, Hyeon-Kyeong;Cho, Hye-Kyung
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.562-571
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    • 2021
  • This study has verified the consumer effectiveness market influence and relationship with cosmetic purchasing behavior through a covariance model. A female consumer in her 20s or older who had purchased eco cosmetics within the last six months and 300 copies were used for final analysis through panels of online professional research institutes from May 17 to May 30, 2020. As a result of the analysis, functional value, social value, and green consumption value were derived from the consumption value of eco cosmetics. Social value and green consumption value have been shown to have significant impact on consumer effectiveness and market influence but functional value relationships have not been identified. In addition, consumer effectiveness and market influence were found to promote eco cosmetics purchase behavior. Through this study we have identified the importance of perceived environmental issues (consumer effectiveness and market influence) in purchasing eco cosmetics and hope that they will be used as useful data for developing eco products and establishing marketing strategies based on understanding of consumers.

The Value Chain of Cultural Industry in Gyeongbuk (경북 문화산업의 가치사슬 특성)

  • Choi, Jeong-Su
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.1
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    • pp.39-60
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    • 2006
  • The value chain is analytically useful for the cultural industry that has the characteristics of both manufacture and service industry, as the focus of value chain analysis moves from manufacturing only to the other stages of activity involved in supplying goods and services to consumers. The aim of paper is to analyse the value chain of the cultural industry in Gyeongbuk, find out the strengths and weaknesses of it, and suggest the ways to enhance the innovation capabilities of cultural industry in Gyeongbuk. First, the firms in advertisement & marketing, and circulation & distribution have low percent in cultural industry and need the low level of human resource, but produce high value-added in value chain; so, we should facilitate the make-up of the firms in advertisement & marketing, and circulation & distribution. Second, we should strengthen inter-firm networks to facilitate the ex-change of the equipment, human resource, information and technology between them. Third, we should construct the system to development human resource with two levels and spread the open atmosphere of firms.

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A Study on the Evaluation of Importance of Factors Affecting the Vessel Value (선박가치 변화요인에 관한 중요도 평가 연구)

  • Choi, Jung-Suk;Namgung, Ho
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.1
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    • pp.91-99
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    • 2022
  • The shipping industry is a service industry that operates its business by transporting cargo on ships and receiving freight. Therefore, large-scale capital investment is required for ship operation, and if the value of the ship is uncertain, the risk of shipping management increases. This study aims to identify the factors affecting changes in ship value and to analyze the importance of each variable. To achieve the goal, the factors affecting changes in ship value were identified and structured using the techniques of text mining and topic modeling, and classified into three main factors and 12 sub-factors. This study used AHP analysis to examine the relative importance of each factor. Results indicated that the main factor influencing the change in the vessel value was the shipping factor, followed by the investment factor and the environment factor. Other auxiliary factors that substantially affect the ship value include the volatility of the shipping market and of shipping freight.

A Study on the Technology Valuation Using Patent Information (컨조인트 기법을 활용한 기술 가치 평가모형: 전기·전자 분야 특허거래 실증 분석)

  • Lee, Kyungpyo;Lim, Dongkyoo;Lee, Sungjoo
    • Journal of Technology Innovation
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    • v.22 no.2
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    • pp.221-245
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    • 2014
  • In the era of fierce global competition and short product life cycle, firms have been interested in the technology valuation to improve their competitiveness. As the technology valuation may become a key issue for countries and industries, the development of technology valuation method has become increasingly important. Thus, this study aims to suggest a novel method to assess technology value by applying conjoint analysis to bibilographic information of patent. For this purpose, we firstly identified nine patent indexes categorized in three attributes - technological superiority, marketability and legal rights. Then, we collected actual data on patent transactions including their patent attributes and market prices. Based on the data, we could obtain the patent index values. Finally, we applied conjoint analysis to the prices and patent index values as a basis for technology valuation. The suggested method is expected to be an effective tool for technology valuation by using real transaction data rather than relying heavily on experts assessment.

An Empirical Association among Corporate Social Responsibility, Capital Constraint, and Firm Value (기업의 사회적 책임활동과 자본제약 그리고 기업가치 간의 관련성)

  • Kwak, Young-Min;Baek, Jeong Han
    • Management & Information Systems Review
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    • v.32 no.5
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    • pp.135-155
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    • 2013
  • Corporate primary goal has shifted from profit-orientation toward broader socially motivated perspectives, over the recent year. According to this phenomena, extensive research have been conducted to assess the empirical association between CSR and firm value. However, the results of previous studies are largely indeterminate which are attributed to the ignoring various indeterminate variables between CSR and firm value. Specifically, the purpose of this paper verifies the empirical association between CSR and firm value with considering capital constraint as core moderator variable by using structural equation modeling(SEM). Main results of this paper are as follows. We find that firms with better CSR performance face lower capital constraint and capital constraint is significantly related to firm value in negative direction, also. The result suggest that better CSR performance is associated with superior stakeholder engagement, in turn, CSR initiatives leads to firm value creation. Also, the capital constraint still remain positive to firm value even if capital constraint is considered moderator variables. Our findings implicated that CSR literatures should consider moderator variables, such as capital constraint, which could be affected firm value.

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A Study on the Value of S Children's Library (어린이도서관의 가치에 관한 연구 - S어린이도서관을 중심으로 -)

  • Cho, Keum-Ju
    • Journal of Korean Library and Information Science Society
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    • v.42 no.1
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    • pp.51-72
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    • 2011
  • This work investigated the social, cultural, and economical impacts of the services that S Children's Library provides to local community and its residents. In this study I analyzed the user statistics by using Korean Library Automation System III, practiced a comparative analysis with other libraries over circulation efficiency, and reviewed the user's evaluation through user survey. The achievement of this study is to find out the value of S Children's Library by verifying the service status of S Children's Library based on the analyzed data, assessing the role and meaning of the children's library within the community, and measuring the economical contribution through user evaluation.

UX design strategy for Education Mobile app based on User Value (사용자 가치 기반에 의한 교육용 모바일 앱의 UX디자인 설계전략)

  • Choi, Eun-Young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.7
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    • pp.1386-1392
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    • 2017
  • With the active usage of digital media, the importance of and the interest in User Interface (UI)/User Experience (UX) have been increasing. This study proposes the development of design evaluation model to utilize the quality analysis model as a basis if there were to be a development of mobile education application. Main factors of the design evaluation model, which is based on User Value analysis, influence users' attitudes and intentions in continuing their uses of a mobile education application. The employment of the design evaluation factors onto the existing agile method's development stage, therefore, would provide an optimal UX environment for the application. This application not only will increase the satisfactions of consumers, but also will have positive impacts on their intentions in continuing their uses of a mobile education application.

Measuring Recreation Benefits of Dam Reservoirs in Korea - A Mixed Logit Approach - (댐호수의 특성별 휴양가치 분석)

  • Kwon, Oh Sang;Kim, Won Hee;Lee, Hae Jin;Heo, Jeong Hoi;Park, Doo-Ho
    • Environmental and Resource Economics Review
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    • v.14 no.4
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    • pp.867-891
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    • 2005
  • The purpose of this study is estimating the recreation benefits of the largest 10 dam reservoirs in Korea. A mixed logit or random parameters log it model is constructed and estimated. Not only the recreation value of each dam lake but also the values of the main characteristics of the lakes such as the amount of water reserved, and the availability of boating and fishing are estimated. It is shown that recreation value is not less than other benefit such as irrigation, industrial, municipal use, hydro power, or even flood control benefit.

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