• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.48-48
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• 2001

고객의 가치를 창조해나가기 위해 고객을 중시하 는 시장지향적인 기업문화가 확산되며, 이와 함께 판 매현장 최일선에서 고객을 직접 응대하며 기업의 시 장지향성을 실현하고 고객을 관리하는 패션판매원의 중요성이 높아지고 있는 실정이다. 이러한 시장지향 적인 기업문화와 판매원의 중요성이 높아짐에 따라 본 연구는 의류업체의 시장 지향성의 유형을 밝히고, 이러한 시장지향적 노력이 판매원의 능력과 함께 의류업체의 판매원의 만족에 어떠한 영향을 미치는지를 알아보고자 하였다. 이들의 규명을 통해 궁극적으 로 기업의 성과에 기여하는 판매원 만족에 영향을 미치는 시장지향성의 유형과 판매원의 능력 유형을 밝혀 의류업체의 시장지향적 기업문화 실현에 기여 하고자 하였다. 설문지를 이용한 실증적인 조사연구방법이 사용 되었고, 연구대상은 서울과 분당에 위치한 L백화점의 여성복 의류매장에 근무하고 있는 삽마스터 600 명을 대상으로 하였다. 선행연구를 근거로 하고 의류 업체에 맞게 수정 보완한 질문지를 사용하여, 최종 분석된 설문지는 547부이다. 자료분석은 SPSS pc + 8.0올 이용하여 빈도분석, 백분율, 요인분석, 중다회 귀분석을 사용하였다. 수거된 질문지를 통계처리 한 결과는 다음과 같다. 첫째, 의류업체의 시장지향성을 요인분석한 결과 '시장정보의 획득'시장정보의 확산', '시장정보에 대 한 반응'의 세 요인으로 나눌 수 있었다. 시장정보를 획득하는 활동에는 매장의 소비자조사. POS시스템 의 활용. 삽마스터 회의에의 관심, 경쟁 브랜드 조사 그리고 판매사원을 통한 고객의 반응 조사 등의 내 용이 포함된다. 시장정보를 확산시키고자하는 활동 에는 매장에서 본사로 상황을 보고하고, 고껴의 시정 요구를 해결하고자 하는 노력. 판매원이 제시하는 소 비자동향의 반영, 그리고 삽마스터 회의 등씩 내용이 포함되며, 시장정보에 대한 반응은 풍부한 물량공급 과 히트상품의 지속적인 공급을 활동 내용으로 한다' 둘째, 의류업체의 시장지향성은 판매원의 만족도 에 정적인 영향을 나타냈다. 이는 의류업체가 시장정 보 수집에 적극적이고, 매장과 긴밀한 정보교류를 하 며, 수집된 정보를 적극 활용하여 상품개발이나 공급 등의 노력을 보일 때 판매원이 회사에 대해 강한 신 뢰감을 느껴 만족감을 느끼게 되고 이것이 바로 성 과로 이어질 수 있는 것을 의미한다. 셋째, 판매원의 회사전략 인지능력, 의류제조과정 인지능력. 고객서버스 능력, 자율적인 목표설정 능력. 고정고객관리능력이 클수록 직무자체와 인간관계에 대한 만족도가 높게 나타나 판매원의 직무한력은 판 매원의 만족에 영향을 미치는 것을 알 수 있었다. 이 는 의류업체에서 능력 있는 판매원을 육성하거나 영 입하는데 힘써야 함을 시사하는 결과이다.

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.119-132
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• 2015

It is a problem that the poor quality of data hinder the efficient operation and rapid decision-making in enterprises. Thus, we examined if the management class support and business environment could influence the data utilization management in this research. We also verified that relevant activity promotes data utilization for the handling of work or decision-making, thereby affecting customer orientation. The study showed that data utilization quality control is a positive factor for utilizing data for better business decision-making process. It was also confirmed that utilizing the data has indirect effect on customer orientation. Finally we suggested the practical implications to the corporate executives. Future research will be needed to find relationships between data quality management and other factors including management performance.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.71-97
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• 2005

Previous studies on brand performance have extensively investigated the topics of how marketing activities influence brand awareness and image only from a perspective of consumers and of how much brand awareness or image is related to brand performances. This study, unlike previous ones, proposes a theoretical framework and analyzes empirical data from a perspective of firms. We extend previous work by considering the mediating effects of brand management system and marketing mix activities on the relation between market orientation and brand performance, Furthermore, this study examines the relationships between market orientation and brand performance using a data set of marketing or brand managers in 1000 firms. The results show that firms possessing higher levels of brand management system, marketing mix, market orientation exhibit superior brand performance. Besides, brand management system and marketing mix play a mediating role between market orientation and brand performance. This study also offers some practical implications and future research questions based on the current findings.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.344-354
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• 2020

The purpose of this study was to examine the moderating effect of service value in the effect of service fairness on service quality and structural causal relationship between service quality and reuse intention of domestic airlines. The impact between the variables was analyzed using SPSS 21.0 and AMOS 21.0 based on a survey of 320 airline users. The results are as follow. First, all the three factors of airline service fairness had a significant effect on service quality. Second, out of the three service fairness factors, distribution fairness and interactivity, had a positive effect on reuse intention. On the contrary, interactive fairness had no significant effect on reuse intention. Third, airline service quality had a significant effect on reuse intention. Finally, there was a moderating effect of value orientation in the relationship between service fairness and service quality.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.650-660
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• 2017

This study is to suggest a new method of analyzing personality types of characters in narrative. First, we examined the history of the taxonomy of character types that existed in narrative theories so far. Until now, the classification of character types in narrative theory consisted largely of a formal classification based on roles in narrative, a content classification based on human internal qualities, and a complementary classification in which the two classification criteria are united. The problem with the existing character classification type is difficult to categorize it in spite of the usefulness of the content classification based on human internal qualities. On the other hand, the classification based on the role of the character in the narrative does not help as much as a practical analysis methodology because the classification is formal. In this study, we try to solve this problem by introducing Shalom Schwartz's human value type, and to make human character's value type and human role correlated with each other as a new character analysis methodology. Schwartz's study of value type is a very effective method to grasp the motivation of human behavior, and it seems to be very meaningful in analyzing the directivity of characters.

• Korean small business review
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• v.43 no.3
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• pp.75-90
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• 2021

Organization and management scholars have researched social enterprises as hybrid organizations. However, research on the organizational uniqueness of social enterprises as hybrids is limited, especially comparing their organizational characteristics with other traditional types of organizations. Thus, this study attempted to compare social enterprises with traditional for-profit and not-for-profit organizations in the aspect of their organizational hybridity by using the data of the Social Value Survey. The results showed that the orientation of social enterprises in pursuing dual values is weaker than the other two types of organizations. Meanwhile, the results revealed that the extent to which an organization operates for realizing dual values is strongest in social enterprises among the three types of organizations. These findings add to the understanding of social enterprises' organizational hybridity in organization and management studies.

• Journal of the Korean Institute of Landscape Architecture
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• v.38 no.1
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• pp.49-63
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• 2010

This study was intended to analyze and interpret the pattern of naming the domestic apartment brand from a semiologic viewpoint in a bid to review the meaning and value of apartment brand, while on the other hand, evaluating the characteristics of persuasive message pursued by current apartment brand in 2010, and consequently, the conclusion of the study is outlined as follows. 1. As a result of analyzing the coinage of branding naming, the words such as combination, joint and blending pattern tended to dominate, which seemed to attempt to represent the variety of values of the housing culture. Brand ideation tends to stress the character symbolism and polysemic message using syllepsis, and the experimental attempt to revive the traditional dwelling concept in a modern sense in a way of combining the archaic word with the Chinese character was found as well. 2. As a result of analyzing the frequency of verbal identity and lexeme of domestic apartments, those frequently used are in order of ville, nature, beauty(美), park, hi, green, palace(宮), nobility and center(tra), which are the lexemes representing the landscape, view, nature and dignity. 3. As a result of identifying the pattern of lexeme using analysis frame based on existing researches such as apartment brand positioning, the most important external core concepts controlling the direction and value of apartment brand are 'environment-orientated' and 'emotion-orientated', and internally, 'function-oriented'. Given the persuasive language expressing the 'environment-oriented' feature and the priority of brand lexeme are garden, park, view and the nature, a landscape-oriented persuasive message is seen to be surging in brand naming. 4. An emotion-oriented persuasive language such as dignity axis having major lexeme represented by palace, nobility, class and a pride axis having major semantic elements represented by human, I and you are used as major value concepts and persuasive language that lead domestic apartment brands to differentiation and upgradation. 5. Among the lexemes focusing on view from environment-oriented standpoint, hi, hill, tower, view, mark, heights are the trend pursued by high-rise apartment aiming at the view such as residential-commercial apartment, and thus the persuasive language focusing on high-rise concept is expected to become the element dominating the trend of apartment brand for the time being.

• Korea journal of population studies
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• v.28 no.2
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• pp.97-129
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• 2005

Korean society recently witnesses a rapid lllcrease of suicide across all ages. In particular, suicide in old ages jumps up ill a very unexpected way. Furthermore, the order of suicide in the cause of death across all ages is becoming higher and higher in Korea. This study provides details of suicide that occurs in Korean society with the comparison to that of Japan at the descriptive level. It is not well known why suicide in Korean surges recently. Several previous research show the possibility that surging suicide is closely related to the worsened economic conditions especially since the economic crisis in 1997. They adopt economic growth, unemployment rate, income distribution, household finance index as economic indicators in their research. This study also adopts those indicators and conducts a correlation analysis in two periods, 1990-1997 and 1998-2004. It is found that there is no correlation between economic indicators and suicide in the period of 1990-1997. On the other hand, there is a very strong correlation between income distribution and suicide in the period of 1998-2004. Other economic indicators except income distribution does not have any significant correlation with suicide. This finding suggests that currently increasing suicide in Korea may be a result of economic polarization, which has been worsened since the economic crisis in 1997.

• Information Systems Review
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• v.22 no.3
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• pp.59-80
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• 2020

Excellent FinTech firms create value by finding customer needs or addressing customer problems to provide customers with differentiated solutions through information technologies and organizational innovation capability. Accordingly, the survival and growth of FinTech firms rely on the innovation performance for solving customer problems. This study assumes that IT relatedness and entrepreneurial culture play a mediating role in the relationship between service orientation and innovation performance. To examine it, designed and demonstrated is a structural model from the perspective of dynamic organizational capability. The results show that IT relatedness and entrepreneurial culture play a mediating role between service orientation and innovation performance. Although IT relatedness and entrepreneurial culture were partial mediators in each divided model, the integration model showed there was no direct effect of service orientation on innovation performance. The practical implication is that FinTech companies need to understand customer problems accurately, set up appropriate service goals and align all strategies to achieve them. With these strategic alignments, higher innovation performance can be achieved by enabling IT resources and capabilities to be actively utilized in all functions of the organization and institutionalizing the entrepreneurial culture.

• Journal of Korean Academy of Nursing Administration
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• v.9 no.2
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• pp.159-170
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• 2003

Purpose : This study is to confirm the relation of the value orientation of the nursing unit manager and the job satisfaction and organizational commitment of the nursing unit nurse. Method : We used the systematic questionnaires as a study tool. The contents were composed of 46 questions in total such as 4 questions of general feature, 23 value-oriented questions, 10 job satisfaction questions, and 9 organizational commitment questions. The period of data collection was from August to September 2000. Result : 1) The value of flexibility was 3.82 points (${\pm}.3788$), which is above average. The values of equalitarianism was 3.37 points (${\pm}.4422$), which is above average. 2) The leadership pattern according to the value orientation perceived by the head nurses in 6 clusters has been divided into 3 patterns of change-oriented leader, task-oriented and stability-oriented leader. 3) The nurses who worked with the change-oriented leader showed higher values of job satisfaction (F=5.941, p=O.003), and affective commitment (F=5.793, p=O.003) than those who worked with the stability-oriented leader. Conclusion : As revealed in this study, we think that we have to consider that the change-oriented leader can produce higher performance of an organization than the stability-oriented leader, and write the basic data for the educational courses of leadership development or workshops etc. in order for the nursing unit managers to play their roles for the effective ward-unit management.