• Title/Summary/Keyword: 가치결정요인

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Effect of Perceived Value on Customer's Repurchase Intention in a Coffee Chain Context: Focused on Utilitarian, Hedonic, and Social Value (커피 전문점의 인지된 가치가 재구매 의도에 미치는 영향: 실용적, 유희적, 사회적 가치를 중심으로)

  • Kim, Byoungsoo
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.195-203
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    • 2016
  • This study examined customer's purchase decision-making processes in a coffee chain context. We posit customer satisfaction, brand image, and perceive value as key drivers of forming customer's repurchase intention. From the perspective of multidimensional perceived value concept, the effects of utilitarian, hedonic, and social value on customer's decision-making processes were investigated. The proposed model was empirically tested by using survey data collected from 232 university students who often visit several coffee chains. LISREL has been used to perform these analysis. The proposed theoretical model accounts for 67% of the variance in repurchase intention and 73% of the variance in customer satisfaction. The analysis results indicate that customer satisfaction and brand image play an important role in forming customer's repurchase intention. Further, utilitarian and hedonic values significantly affect customer's repurchase intention, whereas social value negatively influences it.

체육 동호인들의 개인적 특성, 네트워크 요인, 창업지원 인식이 창업의지에 미치는 영향: 창업효능감의 조절효과를 중심으로

  • 조윤환;이원일
    • 한국벤처창업학회:학술대회논문집
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    • 2023.11a
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    • pp.49-52
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    • 2023
  • 최근 첨단기술의 발달로 인해 기존의 생산업들보다 고 부가 가치를 이끌어 낼 수 있는 아이디어의 중요성이 대두되고 있다. 이러한 점에서 창업은 참신한 아이디어로 고 부가 가치를 이끌어 낼 수 있다는 점에서 중요하다 할 수 있고 국가의 정책적으로도 많은 창업을 이끌어 내려는 노력이 이어지고 있다. 본 연구는 이러한 창업 중 스포츠 창업의 분야에서 체육동호인의 개인적 특성 요인이 창업의지에 미치는 영향에 대해 알아보고자 하며, 이러한 관계에 창업에 대한 자기효능감 요인의 조절효과 영향에 대하여 밝히고자 한다. 창업의지의 결정 요인으로서 개인적 특성 요인과 네트워크 요인, 창업지원 인식 요인이 창업의지에 미치는 영향에 대해 알아보고자 하였으며, 이 요인들은 창업효능감의 조절로 인하여 더욱 활동력이 강화될 것으로 보고 창업효능감의 조절효과를 살펴보고자 하였다. 독립변수로 잠재적 창업자의 개인적 특성 요인(성취욕구, 위험감수성향, 혁신성), 네트워크 요인(온라인 교류, 오프라인교류), 창업지원 인식 요인(동호회 창업지원 인식, 정부 창업지원 인식), 조절변수로는 창업효능감, 종속변수로는 창업의지의 내용으로 연구모형을 구성하였다.

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북한이탈주민의 가치체계가 창업의지에 미치는 영향에 관한 연구

  • No, Gyu-Deok;Lee, Il-Han
    • 한국벤처창업학회:학술대회논문집
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    • 2021.04a
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    • pp.185-195
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    • 2021
  • 본 연구는 북한이탈주민의 경제적 자립과 안정적인 정착을 지원하는 하나의 방안으로서 창업을 촉진하기 위한 지원 정책과 제도 개선 방안을 제시할 목적으로 수행하였다. 정부는 현재 생활밀착형 북한이탈주민 정책 추진 기조하에 북한이탈주민의 삶의 질을 높여주는 방향으로 맞춤형 정책을 추진하고 있다. 다만, 창업지원 프로그램은 여전히 소규모로서 지원 분야를 다양화하고 예산을 증액 하는 한편, 지원 체계도 중앙-지방-민간 간 유기적으로 협업이 효율적으로 이루어지도록 개선이 필요하다. 본 연구는 북한이탈주민의 창업의지 결정요인에 대한 실증적 연구를 목적으로 하며, 북한이탈주민들에게 잔존하는 사회주의 가치체계와 이들의 사회적응성 요인을 기존 연구에서 확인되었던 개인의 성격적 특성, 경제적 지지, 자아성취욕구 요인들과 함께 분석모형에 포함하여 실증 연구를 수행하였다. 이를 위해 하나원에서 교육 중인 18세 이상 북한이탈주민 223명을 대상으로 2019년 10월 설문조사를 통해 자료를 수집하였고, 선형회귀분석과 이분형 로지스틱 모형분석을 이용하여 실증분석을 수행하였다. 2개의 분석 모형에서 일관된 결과가 도출됨에 따라 분석결과의 강건성을 확인하였다. 결과적으로 사회주의 가치체계가 약할수록 창업의지에 긍정적인 영향을 미칠것이라는 가설은 지지되었다.

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A Study on the Evaluation of Importance of Factors Affecting the Vessel Value (선박가치 변화요인에 관한 중요도 평가 연구)

  • Choi, Jung-Suk;Namgung, Ho
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.1
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    • pp.91-99
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    • 2022
  • The shipping industry is a service industry that operates its business by transporting cargo on ships and receiving freight. Therefore, large-scale capital investment is required for ship operation, and if the value of the ship is uncertain, the risk of shipping management increases. This study aims to identify the factors affecting changes in ship value and to analyze the importance of each variable. To achieve the goal, the factors affecting changes in ship value were identified and structured using the techniques of text mining and topic modeling, and classified into three main factors and 12 sub-factors. This study used AHP analysis to examine the relative importance of each factor. Results indicated that the main factor influencing the change in the vessel value was the shipping factor, followed by the investment factor and the environment factor. Other auxiliary factors that substantially affect the ship value include the volatility of the shipping market and of shipping freight.

Economic Geographical Determinants for the Sustainability of the Social Economy: A Case Study of the Chungnam Province (사회적경제의 지속가능성에 대한 경제지리적 결정 요인: 충청남도를 사례로)

  • Lee, Hongtaek
    • Journal of the Economic Geographical Society of Korea
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    • v.21 no.1
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    • pp.34-52
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    • 2018
  • The aim of this study is to identify economic geographical determinants that affect the sustainability of the social economy. The sustainability of the social economy means the sustainability of the pursuit of social value as well as the sustainability of business operation. This study is aiming to economic geographical determinants as factors affecting sustainability of the social economy and extracted measurement index through examination on the theory and case study. As a result, 10 items in two areas(the sustainability of the pursuit of social value, the sustainability of business operation) had been deducted as the measurement index of which sustainability of the social economy. In addition, 20 items in four areas(local networks, intermediary organizations, local community culture and public roles) had been deducted as economic geographical determinants. Multiple regression analysis through 193 firm surveys suggests that 'local networks', 'intermediary organizations', and 'public roles' have an positive impact on sustainability. This result implies a need for policies to create an economic geography ecosystem of social economy.

주택금융(住宅金融)과 주택공급(住宅供給) 결정요인(決定要因)의 시계열분석(時系列分析)

  • Kim, Gwan-Yeong
    • KDI Journal of Economic Policy
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    • v.10 no.1
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    • pp.87-106
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    • 1988
  • 본고(本稿)는 1970~86년의 기간중 우리나라 주택시장(住宅市場)에서의 수요(需要) 및 공급결정요인(供給決定要因)을 분석하고 주택관련자금(住宅關聯資金)의 흐름을 연간(年間) 시계열자료(時系列資料)를 이용하여 모형화함으로써 주택금융(住宅金融)의 주택수급(住宅需給)에 대한 영향을 알아보았다. 주택부문(住宅部門) 순투자(純投資)로 파악된 수요측면(需要側面)에서는 민간소비지출(民間消費支出)로 대치된 항상소득(恒常所得)이 중요한 결정요인(決定要因)이었고 주택부문(住宅部門) 총투자(總投資)로 파악된 공급측면(供給側面)에서는 주택사업자(住宅事業者)의 기대수익률(期待收益率) 및 주택금융취급기관(住宅金融取扱機關)의 자금여유 등이 중요한 결정요인으로 나타났다. 또한 본고(本稿)에서는 가치기준(價値基準)의 새로운 주택가격지수(住宅價格指數)를 산정함으로써 기존(旣存)의 주택연구사례(住宅硏究事例)에서 지적되어 온 주택가격(住宅價格)에 대한 자료부재(資料不在)를 극복하였다.

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Development and Validation of a Career Decision-Making Scale for Scientifically Gifted Undergraduates (과학영재 대학생을 위한 진로결정 요인 척도개발 및 타탕화)

  • Yang, Tae-Youn;Han, Ki-Soon;Park, In-Ho
    • Journal of Gifted/Talented Education
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    • v.21 no.4
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    • pp.927-943
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    • 2011
  • What are the critical factors in deciding future career to the gifted and talented students? The present study started with this question, and was to develop a career decision-making scale for scientifically gifted undergraduates. For this, literatures related to the scientifically gifted/talent and scientists' career decision-making were reviewed and examined in depth. Based on the review of the related literature, the developed scale of career decision-making was comprised of 26 items in 6 factors, such as individual aptitude & self-realization, economic aspect, work & leisure, familial influence, parents/teachers' recommendation, and experience of science activity during the school days. For the preliminary exploratory factor analysis, 153 undergraduate students who were majoring in natural sciences and engineer participated in the study. For the confirmatory factor analysis, 264 undergraduates who were awarded the presidential scholarships and 93 undergraduates who completed a university-affiliated gifted education center participated. The results of the study are as follows. The fit of measurement model was found to be $x^{2}$=645.157 (df=279, p=.00), TLI=.924, CFI= .935, RMSEA=.061, indicating most of fit indexes were acceptable. Cronbach's ${\alpha}$ in each sub-factor was quite high, .82 for individual aptitude & self-realization, .94 for economic aspect, .84 for work and leisure, .88 for familial influence, .79 for patents/ teachers' recommendation, and .79 for experience of science activity during the school days. The results of the study were discussed whether the developed scale could be used as a valid and reliable tool for measuring career decision-making factors of the scientifically gifted undergraduates in our country.

Economic Value of Mountainous Urban Park Based on Contingent Valuation Methods - Case of Gyeyangsan in Incheon - (가상가치평가법을 이용한 산지형 공원의 경제적 가치 평가 - 인천광역시 계양산을 중심으로 -)

  • Kim, Mi-Ri;Lee, Jae Ho
    • Journal of the Korean Institute of Landscape Architecture
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    • v.50 no.5
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    • pp.1-12
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    • 2022
  • COVID-19 led to an increased need for mountainous urban parks in the city that can be enjoyed while moving rather than staying put. However, studies on the economic value of mountainous urban parks have been insufficient. As a result, this study investigates the economic value of Gyeyangsan, a mountainous urban park located in the city, by quantifying the value of natural resources provided to residents and analyzing the factors affecting these values. The results are summarized below. First, according to the economic value assessment of Gyeyangsan, the use value was 2,210 won per person or 4.42 billion won per year, and the preservation value was 6,182 won per household, or 129.37 billion won. Gyeyangsan's total assets value was assessed as 3.68 trillion won. Second, according to the estimates of the willingness to pay and the determinants for the use-value, the frequency of visits, age, and use satisfaction significantly impacted the intention to pay for the use-value. Third, according to the estimates of the willingness to pay and the determinants for the preservation value, the intention to revisit, volunteer participation, educational level, gender, and residence significantly influenced the intention to pay for the preservation value. According to the findings of this study, it will be possible to make crucial policy implications when setting a direction for future park management by presenting a practical policy plan for the maintenance of mountain parks in downtown areas and will broaden the scope of research.

Design Change Factors and Forecasting in the Perspective of Socio-Cultural Framework (사회학적 견지에서 본 디자인의 변화요인과 그 미래 방향에 관한 연구)

  • Min, Kyung-Woo
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.189-202
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    • 2007
  • This study was carried out to forecast the future paradigm of design from the perspective of change in social environment within which design evolves through the process of birth, growth, development, and decline rather than changes within design itself. In general, before man takes an action, he sets the aim with mental and conceptual value decided internally and he considers various tools and means in his circumstance externally. Then he decides his action based on the most resonable and economic way. This is the mechanism by which all the living subjects including the human being survive and evolve within the given environment. In this respect, the future of design can be also explored and speculated in terms of change of man's mental value and the technology in future (this view is the same with what socio-culturalists see both cultural and technological determinism as a major factor for social change). Based on the view above, the present study extracted major keywords for a possible change of future design based on keywords on the present mental value and norm, and the materialistic technology and economy.

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