• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.19-26
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• 2016

Previous research has shown that people perceive the larger volume for tall and lean cylindrical containers over short and wide containers of the same volume (e.g., Raghubir & Krishna, 1999; Wansink & Van Ittersum, 2003). The present research demonstrated that this elongation effect is reversed for boxes, presumably due to the affordance of the boxes. Two studies showed that participants judge short and wide boxes as having larger volume than long and lean boxes of the same volume. This effect replicated through two types of presentation formats (drawing, Study1; actual object, Study2) when the choice between two boxes was forced (Study 1) and not (Study 2). The results also replicated among participants residing in the U.S. (Study 1) and participants residing in Korea (Study 2). The reversed elongation effect held for liquid materials in general (water, Study 1; drinks, Study 2). Theoretical and managerial implications are discussed.

• Journal of Korea Multimedia Society
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• v.16 no.3
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• pp.388-398
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• 2013

The purpose of this study is to examine that the effects of social philanthropy initiatives the firm's image of corporate social responsibility. The present study analyzed the structural relationship between three motivations of social philanthropy and evaluation of firm, using structural equation modeling as the method of analysis of the data which were collected from surveying 310 random individuals at galleries and performance halls across the nation. The current study found that the focus on customer value positively influenced the firm image, while motivation for enterprise value had a negative effects on the firm image. This study conducted the test of the structural model invariance across the groups. This study also found that the correlation of motivation for customer to the firm image was much stronger in CSV group than its counterpart. In contrast, the correlation of focus on firm enterprise value to the firm image was much stronger in CSR group than CSV.

• The Journal of the Convergence on Culture Technology
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• v.4 no.4
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• pp.37-45
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• 2018

This study was conducted to analyze the effects of NCS-based beverage certificate education satisfaction on major satisfaction and job preparation behavior and to suggest an improvement plan. Questionnaire survey was made from May 1, 2018 to June 30, 2018 for the students who specialize in department of hotel tourism at colleges in the metropolitan area, and 271 copies of the total 300 questionnaires were used for analysis. The results of this study showed that hypotheses in this study were analyzed as having a significant positive effect and the results were found to have important effects especially on items such as 'curriculum', 'professor in charge', 'efficacy of certificate', 'type of certificate', 'satisfaction of professor', and 'major professor'. Thus, when operating the beverage certificate education program in the course of department of hotel tourism, the education program must be operated to increase the satisfaction of students by giving priority to the above items. In addition, beverage certificate has significant influence on job preparation and major satisfaction and therefore, it should be used as a strategy of student guidance to help improve the satisfaction of the department and the employment rate.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.89-95
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• 2020

This study empirically demonstrates how the amount of advertising attitude and recall information differs according to the type of art infusion advertising (simple borrowing vs. modification vs. reinterpretation) and engagement level (high vs. low) of digital signage. It is to look into. Factorial design was performed between 3×2 subjects, and the hypothesis was verified through a two-way MANOVA analysis. As a result of the study, first, when simply art infusion of masterpieces in digital signage, both advertisement attitude and recall information were found to be low regardless of the level of engagement. Second, in the case of digital signage art infusion advertising, when the engagement is low, the modification has high advertising attitude and recollection. Third, when the level of engagement of digital signage is high, the attitude and recollection of the reinterpreted famous painting borrowing ads are high.

• 한국체육학회지인문사회과학편
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• v.58 no.1
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• pp.187-201
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• 2019

This study aims to analyze the relationship among emotional labor, Job burnout, and organizational citizenship behavior(OCB) of yoga instructors. Especially, we focused on the mediating effect of job burnout between emotional labor and OCB. A total of 250 questionnaires were distributed and 221 were returned for final analysis. In order to verify the hypothesis, structural equation modeling was conducted using AMOS 23.0. The results of this study were as follows: First, surface acting had a positive effect on job burnout, but deep acting had no significant effect on job burnout. Second, job burnout had a negative effect on OCB. Third, Surface acting had no effect on OCB, but deep acting had a positive effect on OCB. Last, the relationship between surface acting and OCB was perfectly mediated by job burnout, however there was no mediating effect of job burnout between deep acting and OCB.

• Journal of the Society of Disaster Information
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• v.19 no.1
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• pp.97-104
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• 2023

Purpose: The web based KRAS risk assessment support system to facilitate risk assessment in small businesses and provides an assessment model for each type of business. In order to help understand risk assessment, private institutions have opened and operated training in charge of risk assessment. It will present the effectiveness of education in charge of risk assessment and measures to improve and revitalize it accordingly. Method: Using SPSS 22 for 670 workplaces that completed risk assessment personnel training within 5 years from 2017 to 2021, the disaster rate was analyzed through correlation analysis and t-test by dividing groups of less than 100 people into groups of 100 people. Result: Hypothesis 1-5 are adopted and reject 5-8. Conclusion: It is possible to consider the organization of a curriculum according to the size of a company for corporate education with more than 100 employees and to enhance the benefits of recognizing risk assessment.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.105-112
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• 2022

The purpose of this study is to examine the moderating effect of the reporting earnings strategy on the relationship between managerial ability and manager performance-reward sensitivity. Both upward and downward adjustments can occur in the direction of management performance adjustment according to the manager's reporting earnings strategy. was found to decrease performance-based performance-reward sensitivity. The underreporting strategy is hypothesized that, although additional compensation is paid for the performance of the reporting strategy according to the manager's ability, the level of compensation increases, but this type of compensation will decrease the performance-reward sensitivity because this type of compensation is irrelevant to the actual performance of the manager. This is the result of indirectly confirming that discriminatory compensation is provided for upward and downward adjustment of business performance according to the reporting earnings strategy.

• Korea Trade Review
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• v.43 no.4
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• pp.219-245
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• 2018

Recently Korea affected by the US and China trade wars, has been stagnant in the global trade market. However, the global e-commerce market is growing and emerging with new trade opportunity. The purpose of this study is to derive factors of the execution of cross border electronic commerce in the global e-commerce market and to grasp the effects of these factors on firm performance and ultimately to provide policy implications for export expansion. For this purpose, we conducted a literature review to derive the factors for firm performance in the global e-commerce market. Subsequently, conceptual research model and research hypotheses were estabilished, and empirical analysis was conducted through questionnaires. As a result of the empirical analysis, trust and ICT capability have a positive effect on firm performance, and the impact of trust on firm performance depends on the level of dispute settlement. However, ICT capability does not affect firm performance. This study differs from previous studies in that it considered global e-commerce from the perspective of the enterprise and examined factors for firm performance.

• Proceedings of the Korea Water Resources Association Conference
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• 2020.06a
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• pp.300-300
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• 2020

최근 전체 산업재해율은 계속적으로 감소 추세를 보이는 반면, 건설업의 재해율은 증가하는 추세를 내타내고 있다. 이러한 건설업 공종별 재해유형은 임시구조물과 관련된 가설공, 굴착공, 철근콘크리트공의 재해율이 타 공종에 비해 높게 나타난다. 이는 공종 진행에 따라 변화되는 건설현장의 위험요소를 사전에 인지하여 제어·관리할 수 있는 사고예측 기술 및 대응 기술의 부재로 안전사고가 높게 발생한 것으로 판단된다. 이러한 상황 속에서 건설현장에서 빈번하게 발생하는 다양한 재해 상황에 대하여 공사별, 규모별, 공정별 대응 체계를 마련하고, 굴착공사 중 침수 발생 시 피해를 최소화할 수 있는 실용적인 긴급대응 방안을 확보함으로써 경제적인 손실뿐만 아니라 인명피해를 최소화하는 방안 마련이 필요하다. 공사 현장 재해 상황 중 침수는 태풍 또는 집중호우 시 공사구간이 침수되어 근로자 수몰 등의 피해가 발생하고, 절토면이 붕괴되는 등 2차적인 피해로 이어진다. 이러한 침수의 원인은 공사 현장의 저지대 위치, 집중호우 시 최대 강우량에 대한 대비 소홀, 양수기 부족 및 고장, 인접 배수로 배수기능 불량 등의 복합적인 원인들로 인하여 발생한다. 또한 굴착공사 현장의 침수는 공사기간 동안 개별 공종에 따라 침수발생 양상이 달라질 수 있다. 따라서 각 공종별 발생 가능한 침수 양상에 대한 예방/대응 기술이 필요하다. 본 연구에서 사용되는 HDM-2D 수리 동역학 모델은 2차원 흐름해석 프로그램으로 복잡한 하천지형이나 공사현장과 같은 불연속면에서 유속 및 수심 등을 계산한다. 또한 마름/젖음 현상 등 복잡한 수리현상에 대한 정교한 모의 기능 및 침수해석 등 어떠한 계산영역이나 흐름조건에서도 정확하고 안정적인 모의를 할 수 있다. 본 연구에서는 공사현장과 같은 불연속면에서 각 공종에 따라 발생할 수 있는 침수양상에 대한 모의를 진행하고 각 공종별 침수양상을 비교분석 하였다. 이를 통해서 굴착공사 현장 침수피해 예측 모델을 개발하여 개발된 기술을 사용하여 기후변화에 따른 강우량 증가와 이에 따른 수재해로 인한 건설현장 침수 발생 및 인명, 재산피해를 최소화하고자 한다.

• Asia Marketing Journal
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• v.9 no.2
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• pp.1-21
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• 2007

This research investigates the role of causal inferences about the endorser's motivation - specifically, dispositional versus situational attributions - and their impact on persuasion of noncelebrity testimonial advertisements. Based on the correspondent inference theory and the relevant literature, it is posited that consumers will generate predictable patterns of attributional responses to testimonial messages, which in turn will influence ad and brand evaluations. An experiment with 335 consumer panelists, after a pilot experiment with the college student sample, has been conducted. Results suggest the greater impact of dispositional attributions than situational attributions on persuasion of noncelebrity testimonial messages and general evocations of situational attributions regardless of the levels of endorser credibility and dispositional attributions. On the basis of the findings from this study, theoretical and practical implications are discussed, as are directions for future research.