• Title/Summary/Keyword: 가설시스템

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Critical Success Factor of Noble Payment System: Multiple Case Studies (새로운 결제서비스의 성공요인: 다중사례연구)

  • Park, Arum;Lee, Kyoung Jun
    • Journal of Intelligence and Information Systems
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    • v.20 no.4
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    • pp.59-87
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    • 2014
  • In MIS field, the researches on payment services are focused on adoption factors of payment service using behavior theories such as TRA(Theory of Reasoned Action), TAM(Technology Acceptance Model), and TPB (Theory of Planned Behavior). The previous researches presented various adoption factors according to types of payment service, nations, culture and so on even though adoption factors of identical payment service were presented differently by researchers. The payment service industry relatively has strong path dependency to the existing payment methods so that the research results on the identical payment service are different due to payment culture of nation. This paper aims to suggest a successful adoption factor of noble payment service regardless of nation's culture and characteristics of payment and prove it. In previous researches, common adoption factors of payment service are convenience, ease of use, security, convenience, speed etc. But real cases prove the fact that adoption factors that the previous researches present are not always critical to success to penetrate a market. For example, PayByPhone, NFC based parking payment service, successfully has penetrated to early market and grown. In contrast, Google Wallet service failed to be adopted to users despite NFC based payment method which provides convenience, security, ease of use. As shown in upper case, there remains an unexplained aspect. Therefore, the present research question emerged from the question: "What is the more essential and fundamental factor that should takes precedence over factors such as provides convenience, security, ease of use for successful penetration to market". With these cases, this paper analyzes four cases predicted on the following hypothesis and demonstrates it. "To successfully penetrate a market and sustainably grow, new payment service should find non-customer of the existing payment service and provide noble payment method so that they can use payment method". We give plausible explanations for the hypothesis using multiple case studies. Diners club, Danal, PayPal, Square were selected as a typical and successful cases in each category of payment service. The discussion on cases is primarily non-customer analysis that noble payment service targets on to find the most crucial factor in the early market, we does not attempt to consider factors for business growth. We clarified three-tier non-customer of the payment method that new payment service targets on and elaborated how new payment service satisfy them. In case of credit card, this payment service target first tier of non-customer who can't pay for because they don't have any cash temporarily but they have regular income. So credit card provides an opportunity which they can do economic activities by delaying the date of payment. In a result of wireless phone payment's case study, this service targets on second of non-customer who can't use online payment because they concern about security or have to take a complex process and learn how to use online payment method. Therefore, wireless phone payment provides very convenient payment method. Especially, it made group of young pay for a little money without a credit card. Case study result of PayPal, online payment service, shows that it targets on second tier of non-customer who reject to use online payment service because of concern about sensitive information leaks such as passwords and credit card details. Accordingly, PayPal service allows users to pay online without a provision of sensitive information. Final Square case result, Mobile POS -based payment service, also shows that it targets on second tier of non-customer who can't individually transact offline because of cash's shortness. Hence, Square provides dongle which function as POS by putting dongle in earphone terminal. As a result, four cases made non-customer their customer so that they could penetrate early market and had been extended their market share. Consequently, all cases supported the hypothesis and it is highly probable according to 'analytic generation' that case study methodology suggests. We present for judging the quality of research designs the following. Construct validity, internal validity, external validity, reliability are common to all social science methods, these have been summarized in numerous textbooks(Yin, 2014). In case study methodology, these also have served as a framework for assessing a large group of case studies (Gibbert, Ruigrok & Wicki, 2008). Construct validity is to identify correct operational measures for the concepts being studied. To satisfy construct validity, we use multiple sources of evidence such as the academic journals, magazine and articles etc. Internal validity is to seek to establish a causal relationship, whereby certain conditions are believed to lead to other conditions, as distinguished from spurious relationships. To satisfy internal validity, we do explanation building through four cases analysis. External validity is to define the domain to which a study's findings can be generalized. To satisfy this, replication logic in multiple case studies is used. Reliability is to demonstrate that the operations of a study -such as the data collection procedures- can be repeated, with the same results. To satisfy this, we use case study protocol. In Korea, the competition among stakeholders over mobile payment industry is intensifying. Not only main three Telecom Companies but also Smartphone companies and service provider like KakaoTalk announced that they would enter into mobile payment industry. Mobile payment industry is getting competitive. But it doesn't still have momentum effect notwithstanding positive presumptions that will grow very fast. Mobile payment services are categorized into various technology based payment service such as IC mobile card and Application payment service of cloud based, NFC, sound wave, BLE(Bluetooth Low Energy), Biometric recognition technology etc. Especially, mobile payment service is discontinuous innovations that users should change their behavior and noble infrastructure should be installed. These require users to learn how to use it and cause infra-installation cost to shopkeepers. Additionally, payment industry has the strong path dependency. In spite of these obstacles, mobile payment service which should provide dramatically improved value as a products and service of discontinuous innovations is focusing on convenience and security, convenience and so on. We suggest the following to success mobile payment service. First, non-customers of the existing payment service need to be identified. Second, needs of them should be taken. Then, noble payment service provides non-customer who can't pay by the previous payment method to payment method. In conclusion, mobile payment service can create new market and will result in extension of payment market.

The Effects of Information System Quality on Public Information Project Performance: With a Focus on the Mediating Effects by the Users (정보시스템 품질이 공공정보화사업 성과에 미치는 영향: 사용자의 매개효과를 중심으로)

  • Kim, Won-Ki;Park, So-Hyun;Kim, Seung-Chul
    • KIPS Transactions on Computer and Communication Systems
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    • v.8 no.8
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    • pp.181-190
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    • 2019
  • The purpose of this study is to verify the effects of information system quality on business performance (net benefit) in the Korean public informatization business and to verify whether the user has mediating role in the relationship between information system quality and net benefit. In order to prepare empirical tests, factor analyses was conducted and the validity and reliability of the variables were confirmed to be acceptable. The research hypotheses were tested by regression analyses. The mediating effects as well as the main effects were analyzed by SPSS statistical program. The results show that the higher the quality of the information system becomes, the higher the usability by the users of the system increases. Also, it was found that the users had more positive effect on the net benefit of the public informatization project. In addition, it was confirmed that there was a partial mediating effect by the users on the relationship between information system quality and the benefits. The results of the research suggests that we establish a management system to improve the business performance efficiently according to the priorities of detailed success factors from the viewpoint of the public information business, and the users who use the information system quality and system.

The effect of fitness among Strategy, Structure and Information System in Multinational Corporations on business performance (다국적 기업의 전략, 조직구조 및 정보 시스템의 상황적 적합성이 기업 성과에 미치는 영향)

  • 장경수;한경일
    • The Journal of Information Technology
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    • v.1 no.1
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    • pp.85-101
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    • 1998
  • Information system, organization structure, and business strategy have been major variables in MIS research. Most of research about these variables interested in the relationship of two variables. There were very few efforts to connect three variables. But relationship or fitness of these factors plays an important role to improve performance. Nowadays managers face new challenge. That is 'globalization' To cope with this turbulent environment, they have to know how to fit these Important factors(information system, organization structure, business strategy). It is the main purpose of this article to find out the fitness of these variables under global business environment. Based on literature review, I made research model which tells whether fitness of three variables affects performance under the control of headquarter. And I propose hypothesis. I define strategy as global innovator, integrated player, implementers role, local innovator and organization structure as multinational, global, international, trans-national and information system as independent IT operation, headquarter driven configuration, intellectual synergy configuration, global integrated IT configuration.

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A Study on the Improvement of the Intention of Continuous Use of Enterprise Content Management System: Focusing on the Technology Acceptance Model (기업콘텐츠관리시스템의 지속적 이용의도 향상에 대한 연구: 기술수용모델을 중심으로)

  • Hwang, In-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.229-243
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    • 2021
  • As systematic information protection and management is recognized as an organization's core value, organizations are pursuing a shift from an individual-centered information management method to an organization-oriented information management method. The Enterprise content management system(ECMS) is a solution that supports document security and information sharing by insiders and is being introduced by many organizations due to recent technological developments. The purpose of this study is to present a method of improving performance through continuous use of the ECMS from the user's point of view and also suggest a method to improve the intention of continuous use through the expansion of the technology acceptance model. This study surveyed the employees of organizations that adopted the ECMS and verified the research hypothesis derived from previous studies through structural equation modeling. As a result of the analysis, usefulness, and ease of use affected on the intention of continuous use of the ECMS, and the knowledge sharing culture and the ECMS quality factors affected the technology acceptance model factors. The results of this study have academic and practical significance in terms of suggesting a plan to increase the usability of the ECMS from the user's point of view.

Effect of Trust in UCC Site on UCC Usage (UCC 서비스 사이트의 신뢰가 UCC사용자에 미치는 영향)

  • Lee, Han-Hee;Kang, So-Ra;Kim, Yoo-Jung
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.759-776
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    • 2009
  • This paper aims at identifying trust factors to be managed in UCC environment, and how those trust factors impact on trust in UCC site. Also this paper examines the moderating effect of level of UCC participation(UCC retrieve, UCC production) on the relation between trust in UCC site and intention to use. For this purpose, we identified information, system, service, and site trust through intensive review of prior researches and some expert interviews. A total 338 surveys were used to analyze research hypothesis. The findings show that information, system, and service trust is positively and significantly related to site trust, and then site trust has impact on UCC usage. But, It is proven that there is no difference in effect of site trust on UCC usage according to level of UCC participation.

Estimation of Critical Threshold for Rejection in HMM Based Recognition Systems (HMM 기반의 인식시스템에서의 거절기능 수행을 위한 임계 문턱값 추정)

  • 김인철;진성일
    • The Journal of the Acoustical Society of Korea
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    • v.19 no.2
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    • pp.90-94
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    • 2000
  • In this paper, we propose an efficient method of estimating a critical threshold which is used to reject unreliable patterns in a HMM based recognition system. The rejection methods based on the anti-models which are formulated as the statistical hypothesis determine whether or not to accept an input pattern by comparing the likelihood ratio of HMM and anti-models to a critical threshold. It is quite difficult to fix a threshold for the probability of a HMM because the range of such probabilities varies severely depending on the chosen class model. We estimate the critical threshold, which is very class-dependent, using the likelihood scores for the training database. In our experiments, we applied the proposed estimating method of the threshold to the HMM based 3D hand gesture recognition system. We found that this method can be used successfully for rejecting unreliable input gestures regardless of the types of anti-models.

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A Study on Factors Influencing the Intention to Use NFC Payment System for Public Transport - Focused on Ho Chi Minh Citizens in Vietnam (대중 교통을 위한 NFC 결제 시스템 사용의도에 영향을 미치는 요인에 관한 연구 -베트남 호치민 시민을 중심으로)

  • Ly, Xuan-Hoang;Han, Kyeong-Seok
    • Journal of Digital Contents Society
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    • v.19 no.3
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    • pp.569-577
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    • 2018
  • Near-Field Communication(NFC) is a useful technology that is receiving worldwide attention. NFC mobile payment systems are being developed by many technology companies including financial institutions especially for the public transportation. In this research we find several factors for the intention to adopt NFC payment system. We surveyed 355 respondents who live in Ho Chi Minh city, Vietnam which became more interested by Korean as a post China country to test our research hypothesis. Using Technology Acceptance Model(TAM) we find that the factors of Social influence, Trust, Security, and Users' Convenience play the significant role to the factor of Intention to Use of NFC payment system.

The Relationships between Control Systems, Reactions, and Performances of Customer-Contact Service Employees (서비스 판매요원의 통제, 반응 그리고 성과의 관계)

  • 김효순
    • The Journal of Information Technology
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    • v.2 no.2
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    • pp.69-88
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    • 1999
  • Only service organizations providing service quality above customers' anticipations have survived and developed in hyper competitive environment. These organizations are more dependent on their customer-contact service employees than those providing tangible products, because of the characteristics of service, intangibility, inseparability, heterogeneity, and perishability. But few researches focused on the efficient managements or controls of service organizations in this context. Therefore, author aimed at understanding of the determinants of service organizations' control system(i.e., characteristics of service), service employees' reaction on control types(i.e., service employees' role stress), and their performance(perceived service quality by customers). First the concepts of service quality and control systems are described. Specially, author explained the differences between service quality and service satisfaction or service attitude, and the control system types and their fundamental ideologies. Second, some propositions are provided according to integrated framework developed in this paper: (1)control types according to the characteristics of service, (2)influences of control systems on employees' reactions and (3)perceives service quality by the customers, and (4)relationships between the reactions and the service quality. This paper concludes with a summary, a discussion of theoretical and managerial implications, and several suggestions for future directions.

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Exothermic Curing System with Hot Wire in Cold Weather (열선을 사용하는 동절기 발열양생 평가시스템 개발)

  • Lee, Tae-Gyu;Lee, Jin-Sun
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.52-59
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    • 2016
  • For almost of concrete structures by placing in cold weather, it is very important that the selection of curing method at early aged construction stage. The Exothermic curing method with hot wire and rapid hardening cement is used mostly to prevent the initial cracks and the strength decrease. Most of the construction sites, however, have not been applied to the optimal curing method caused by the simple approaches and the empirical judgements. Therefore, this paper has proposed a evaluation algorithm of the exothermic curing method for representing heating temperature, period, position of hot wire by analyzing the transient heat transfer solution. This has been implemented, moreover, using an object oriented programming language to develop structural analysis system taking account risk parameters. This system is composed of input module, database module, database store module, analysis module, and result generation module. Linkage interface between the central database and each of the related module is implemented by the visual c# concept. Graphic user interface and the relational database table are supported for user's convenience.

Factors Influencing RFID Application Performance in Container Terminal Gate (컨테이너터미널 게이트에서의 RFID 적용성과에 영향을 미치는 요인)

  • Go, Bo-Chan;Chang, Myung-Hee
    • Journal of Navigation and Port Research
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    • v.34 no.10
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    • pp.807-815
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    • 2010
  • This study analyzed the correlation between RFID acceptance intention and application, and as a result, extracted the technical stability, system quality and security of RFID as factors that affect the intention of receiving RFID in container terminal gate through preliminary research. This analysis was done on individuals engaged in container terminals which are in operation by adopting RFID in container terminal gate presently, and by distributing totally 255 copies of questionnaire survey, 248 copies were collected. As a result of statistical analysis of this study, the following conclusions were made: First, the technical stability of RFID acceptance in container terminal gate was not statistically significantly high. Second, the system quality and the security of RFID acceptance in container terminal gate were statistically significantly high. Finally, container terminal gate RFID technology acceptance intention was statistically significantly high in application performance.