• Title/Summary/Keyword: 가격 전략

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A Study on the Factors Affecting the Acceptance of Logistics Robot in the Fulfillment Center Using the Technology Acceptance Model (기술수용모형을 통한 물류센터 내 물류로봇 구매의도에 영향을 미치는 요인에 관한 연구)

  • Hwang, Hyeon-Chul;Song, Sang-Hwa
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.12
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    • pp.287-297
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    • 2019
  • Responding to the rapid delivery demands and variety of small-volume products through human resource-dependent logistics operations in online markets is difficult. Logistics robots in fulfillment centers are expected to increase due to difficulties in hiring workers and rising labor costs. Amazon operates more than 100,000 robots in its Fulfillment centers. Alibaba, DHL, and UPS are also introducing robot technology to improve the logistics efficiency. Logistics robots are being used actively in the fierce online market competition of the global distribution industry. On the other hand, Korea is relatively sluggish. To revitalize the introduction of logistics robots in Korea, it is necessary to examine the factors that influence acceptance. The description of acceptability was based on an expanded technology acceptance model that has been verified through various studies. Studies have shown that both the ease and usefulness of purchasing have significant effects, and that ease has the greatest effect. The more experience involved, the more innovative, the more positive. The usefulness was shown to be positive as the perceived risks are low, price efficiency is good, and social impact is greater. This study provides theoretical and practical implications for logistics robot development and marketing.

A Fashion Design Recommender Agent System using Collaborative Filtering and Sensibilities related to Textile Design Factors (텍스타일 기반의 협력적 필터링 기술과 디자인 요소에 따른 감성 분석을 이용한 패션 디자인 추천 에이전트 시스템)

  • 정경용;나영주;이정현
    • Journal of KIISE:Computing Practices and Letters
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    • v.10 no.2
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    • pp.174-188
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    • 2004
  • In the life environment changed with not only the quality and the price of the products but also the material abundance, it is the most crucial factor for the strategy of product sales to investigate consumer's sensibility and preference degree. In this perspective, it is necessary to design and merchandise the products in cope with each consumer's sensibility and needs as well as its functional aspects. In this paper, we propose the Fashion Design Recommender Agent System (FDRAS-pro) for textile design applying collaborative filtering personalization technique as one of the methods of material development centered on consumer's sensibility and preference. For a collaborative filtering system based on textile, Representative-Attribute Neighborhood is adopted to determine the number or neighbors that will be used for preferences estimation. Pearson's Correlation Coefficient is used to calculate similarity weights among users. We build a database founded on the sensibility adjectives to develop textile designs by extracting the representative sensibility adjectives from users' sensibility and preferences about textile designs. FDRAS-pro recommends textile designs to a customer who has a similar propensity about textile. To investigate the sensibility and emotion according to the effect of design factors, fertile designs were analyzed in terms of 9 design factors, such as, motif source, motif-background ratio, motif variation, motif interpretation, motif arrangement, motif articulation, hue contrast, value contrast, chroma contrast. Finally, we plan to conduct empirical applications to verify the adequacy and the validity of our system.

A New Organic Modifiers for Anti-Stiction (부착방지를 위한 새로운 표면 개질 물질)

  • Kim, Bong-Hwan;Chun, Kuk-Jin;Lee, Yoon-Sik
    • Journal of Sensor Science and Technology
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    • v.11 no.2
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    • pp.102-110
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    • 2002
  • The chemical and mechanical characteristics of a new surface modifier, dichlorodimethysilane (DDMS, $(CH_3)_3SiCl_2$), for stiction-free polysilicon surfaces are reported. The main strategy is to replace the conventional monoalkyltrichlorosilane(MTS, $RSiCl_3$) such as octadecyltrichlorosilane (ODTS) or 1H,1H,2H,2H-perfluorodecyltrichlorosilane (FDTS) with dialkyldichlorosilane (DDS, $R_2SiCl_2$) with twit short chains, especially DDMS. DDMS, with shorter chains in aprotic media, rapidly deposits on the chemically oxidized polysilicon surface at room temperature and successfully prevents long cantilevers of 3 mm in length from in-use as well as release stiction. DDMS-modified polysilicon surfaces exhibit satisfactory hydrophobicity, long term stability and thermal stability, which are comparable to those of FDTS. DDMS as an alternative to FDTS and ODTS provides a few valuable advantages; ease in handling and long-term storage in solution, low temperature-dependence and low cost. In addition to the new modifier molecule, the simplified process of direct release right after washing the modified surface with isooctane was proposed to cut the processing time.

Impact of Information Contents on Information Service Satisfaction and Purchasing Intention at Online Purchase Sites of Movie Merchandise (온라인 구매사이트의 정보콘텐츠가 정보서비스만족도 및 구매의도에 미치는 영향: 영화상품을 중심으로)

  • Cho, Se-Hyung;Lee, Choong-Moo
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.323-335
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    • 2012
  • The purpose of this study is to clarify the impact of information contents at online purchase sites of movie merchandise. The results of this study are as follows: 1) Movie-understanding information(synopsis, actors, reviews) has a meaningful influence on information service satisfaction irrespective of consumer involvement; 2) Movie-understanding and movie-going information(time, place, price, purchasing method) are alike in having a meaningful influence on online purchasing intention. However, movie-going information has a meaningful influence in case of lower consumer involvement, while movie-understanding information has a meaningful influence in case of higher consumer involvement.; 3) Information service satisfaction gives a strong influence on online purchasing intention irrespective of the level of consumer involvement. In conclusion, there is a need to improve diversity and quality of movie-understanding information to enhance consumer satisfaction. Also, it will be necessary to improve movie-understanding and movie-going information in order to enhance online purchasing intention. These results are expected to give an insight to build a creative marketing strategy of online purchase sites of movie merchandise.

Developing a Trading System using the Relative Value between KOSPI 200 and S&P 500 Stock Index Futures (KOSPI 200과 S&P 500 주가지수 선물의 상대적 가치를 이용한 거래시스템 개발)

  • Kim, Young-Min;Lee, Suk-Jun
    • Management & Information Systems Review
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    • v.33 no.1
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    • pp.45-63
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    • 2014
  • A trading system is a computer trading program that automatically submits trades to an exchange. Mechanical a trading system to execute trade is spreading in the stock market. However, a trading system to trade a single asset might occur instability of the profit because payoff of this system is determined a asset movement. Therefore, it is necessary to develop a trading system that is trade two assets such as a pair trading that is to sell overvalued assets and buy the undervalued ones. The aim of this study is to propose a relative value based trading system designed to yield stable and profitable profits regardless of market conditions. In fact, we propose a procedure for building a trading system that is based on the rough set analysis of indicators derived from a price ratio between two assets. KOSPI 200 index futures and S&P 500 index futures are used as a data for evaluation of the proposed trading system. We intend to examine the usefulness of this model through an empirical study.

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Global Convergence for Healthcare ICT Services (헬스케어 ICT 서비스의 글로벌 컨버전스)

  • Won, Dal Soo;Lee, Sang San;Jung, Yong Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.2 no.2
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    • pp.45-49
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    • 2016
  • It may be summarized to four kinds of innovation through global convergence, and the convergence of adjacent areas according to mega-trends in medical services market and actively introduced ICT technologies, public and private partnership. Health care is no longer a local industry, it is becoming Global Convergence. In the case of developed countries, it is increased to income levels, the development of new medical technologies, while the increase in specialized medical services and need of aging population. It increases migration of foreign medical personnel, geographical proximity and choice of the best medical technology, regardless of the cost. The increasing demand for high quality yet relatively low foreign prices of medical services. Hospitals are especially spread of international certification such as the US JCI standards. Hospital exports are being evaluated and opened the way for the export industrialization as ICT convergence hospital that can be exported to the fusion-related technologies more efficiently. Current local hospital has already reached saturation, globalization of Korean hospital is being the time necessary. Thus, unlike a strategy for each country, as well as technology transfer it is also possible, such as total exports provided the building, medical equipment procurement, local medical personnel (doctors and nurses) selection and training, PR and marketing. In the current medical law and need to be revised prospectively maintained for publicity and abroad, there is a need for further legal dragons and actively support a more flexible policy on the application of national law overseas medical services.

Analysis of the Internet Shopping Mall Users' Perception on Cosmeceuticals (인터넷쇼핑몰을 이용하는 소비자들의 기능성화장품에 대한 인식 실태 분석)

  • You, Eun-Kyung;Kwon, Hye-Jin
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.555-560
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    • 2016
  • This study attempted to secure competitiveness in the cosmetics market and provide basic data needed to promote sales and PR after reflecting consumer demands and needs in the development of cosmeceuticals. For this, it investigated their perception regarding the ingredients and efficacies of cosmeceuticals and repurchase intention among a total of 193 adults in their 20-50s who have had prior experience of buying these types of products from an online shopping mall as the importance of cosmeceuticals is emerging. According to a survey on consumer perceptions regarding the ingredients of cosmeceuticals by gender, there was a clear difference between men and women. In particular, when asked about the ingredients of whitening cosmetics, the percentage of male respondents was as low as 30.8% with a significant difference between men and women (t=31.688,p<0.001). In addition, most consumers were very aware of the efficacies of the ingredients of cosmeceuticals on the skin. In terms of actual repurchase intention, however, a significant difference was found by gender and product type in 3 different cosmeceuticals. In other words, men were lower than women in terms of awareness of cosmeceuticals and repurchase intention. Therefore, the development of a plan which satisfies both men and women, easily labels ingredients and meets consumer needs and demands through proper pricing policy are needed during the development of cosmeceuticals.

An Empirical Study on Trading Techniques Using VPIN and High Frequency Data (VPIN과 고빈도 자료를 활용한 거래기법에 관한 실증연구)

  • Jung, Dae-Sung;Park, Jong-Hae
    • Management & Information Systems Review
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    • v.38 no.4
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    • pp.79-93
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    • 2019
  • This study analyzed the information effect of KOSPI200 market and KOSPI200 futures market and volume synchronized probability of informed trading (VPIN). The data period is 760 days from July 8, 2015 to August 9, 2018, and the intraday trading data is used based on the trading period of the KOSPI 200 Index. The findings of the empirical analysis are as follows. First, as a result of regression analysis of the same parallax, when the level of VPIN is high, the return and volatility of KOSPI200 are high. Second, the KOSPI200 returns before and after the VPIN measurement and the return of the KOSPI200 future had a positive relationship with the VPIN. The cumulative returns of KOSPI200 futures were positive for about 15 minutes.Finally, we find that portfolios with high levels of VPIN showed high KOSPI200 and KOSPI200 futures return. These results confirmed the applicability of VPIN as a trading strategy index. The above results suggest that KOSPI200 and KOSPI200 futures markets will be able to explore volatility and price changes, and also be useful indicators of financial market risk.

Fabrication and characterization of Sn-3.0Ag-0.5Cu, Sn-0.7Cu and Sn-0.3Ag-0.5Cu alloys (Sn-3.0Ag-0.5Cu, Sn-0.7Cu 및 Sn-0.3Ag-0.5Cu 합금의 제조 및 특성평가)

  • Lee, Jung-Il;Paeng, Jong Min;Cho, Hyun Su;Yang, Su Min;Ryu, Jeong Ho
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.28 no.3
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    • pp.130-134
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    • 2018
  • In the past few years, various solder compositions have been a representative material to electronic packages and surface mount technology industries as a replacement of Pb-base solder alloy. Therefore, extensive studies on process and/or reliability related with the low Ag composition have been reported because of recent rapid rise in Ag price. In this study, Sn-3.0Ag-0.5Cu, Sn-0.7Cu and Sn-0.3Ag-0.5Cu solder bar samples were fabricated by melting of Sn, Ag and Cu metal powders. Crystal structure and element concentration were analyzed by XRD, XRF, optical microscope, FE-SEM and EDS. The fabricated solder samples were composed of ${\beta}-Sn$, ${\varepsilon}-Ag_3Sn$ and ${\eta}-Cu_6Sn_5$ phases.

Strategies for Multilateral Development Banks Utilization to Enhance International Construction Competitiveness (해외건설 수주경쟁력 강화를 위한 다자간개발은행 활용 방안)

  • Sohn, Tae-Hong;Jung, Chang-Goo;Jang, Hyoun-Seung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.5D
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    • pp.493-498
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    • 2012
  • Korean construction companies have maintained stable market share based on high technology and cost competitiveness although international construction market has been stalled due to increasing global economy uncertainties. However, Korean construction companies have relied heavily on the general types of projects in Middle East and Asia although the portion of different types of projects such as Build-Transfer-Operate (BTO), Build-Transfer-Lease (BTL), and Public-Private-Partnership (PPP) has been increasing in the market. When delivering huge projects requiring contractors deal with activities from project planning to operation, securing finance sources and profitability is deemed critical. Therefore, Korean construction companies need more attentions on the construction market supported by Multilateral Development Banks. However, Korean construction companies have not utilized effective strategies for the market entry and also government supportive policies are not useful enough to help construction companies. This study aims both to analyze the contract structure of Korean construction companies for presenting critical factors that need to be prepared and to suggest various methods that can be applied to support construction companies that have much interest in the Multilateral Development Banks. According to the results of study, it is important that Korean government provide structural information system, make a specialized organization, prevent over-heating among Korean construction companies, and collaborate with Official Development Agency. In addition, it appeared that the fairness and financial stability of project have recognized main advantages of the Multilateral Development Banks.