• Title/Summary/Keyword: , AHP 분석

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Beer Selection Properties of Consumers : Focusing on Comparative Analysis of Domestic, Imported and Craft Beer (소비자들의 맥주 선택속성 : 국산, 수입, 수제 맥주 비교 분석을 중심으로)

  • Lee, Hyeonsu;Kim, Sung-Hyun;Kim, Bo-Ram
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.167-175
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    • 2019
  • The purpose of this study is to analyze the factors influencing consumers purchasing of domestic, imported and craft beer through AHP analysis and to provide implications for marketing for each beer market. In this study, theories and calculations related to AHP analysis were thoroughly examined and selection attributes were determined by referring to existing theories. A total of 164 consumers who have purchased beer were the target of the survey. The results were analyzed by AHP analysis and the differences were analyzed. It was confirmed that the domestic, imported, and craft beer had the highest weight in the taste in the first layer. At this time, we can confirm that imported, and craft beer has a relatively high weight on taste and domestic beer has a relatively high weight on brand image. We also found that design and advertising images do not have a significant impact on beer selection. Even though it is study on beer, we can find people have different preference between their orgin. In this study, it is possible to show what type of factors does the beer manufacturing and distribution company should concentrate on by analyzing factors that consumers consider, unlike other studies focusing on consumption status of existing beer.

Study on the Acceptability of Renewable Energy Using AHP and CVM Techniques (AHP 및 CVM 기법을 이용한 신재생에너지 수용성 제고 연구)

  • Seo, Sang-Hui;Bae, Sangmu;Nam, Yujin
    • Journal of the Korean Society for Geothermal and Hydrothermal Energy
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    • v.17 no.4
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    • pp.1-14
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    • 2021
  • Recently, various renewable systems have been developed and applied in Korea. However, there are many systems which were not utilized in real buildings or not widely spread in the market. Furthermore, the attention of most users focused on several certain system such as PV or solar system. Therefore, this research aims to find user's needs for renewable energy based on perception surveys to improve the acceptance of technology in line with the world's energy flow. The survey was conducted by classifying respondents by various criteria, and the results were analyzed using AHP technique and CVM technique, focusing on preference and acceptance. According to the results of the survey, it was found that the people felt the need for renewable energy but lacked knowledge about renewable energy compared to the various government-implemented renewable energy supply policies. Therefore, a government-level policy is needed so that the people can have universal knowledge about renewable energy system.

An Analysis Of The Importance Of The Evaluation Criteria Of The Real Estate Financial Consumer Protection System - Utilizing The AHP Technique (부동산 금융소비자 보호 체계의 평가 기준 간 중요도 분석: AHP 기법을 활용하여)

  • Lee, Yeon-Jae;Shin, Seung-Woo
    • Asia-Pacific Journal of Business
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    • v.13 no.3
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    • pp.227-243
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    • 2022
  • Purpose - This study surveyed real estate financial consumers and financial company staff regarding the components of the financial consumer protection system to seek detailed improvement plans for the Financial Consumer Protection Act. Design/methodology/approach - The Analytic Hierarchy Process (AHP) technique is applied. Findings - Both consumers and staff highly evaluated the importance of the preventive measures in the main classification factors. Regarding the sub-classification factors of preventive measures, consumers emphasized the responsible management of investment staff and financial institutions; however, the staff stressed the principle of effectiveness and efficiency. Regarding the elements of ex-post remedies, consumers answered that fast remedy would have a significant effect. At the same time, staff believed that punitive measures hinder free trading and investment activities. Regarding the sub-sub classification factors of prevention measures, the consumers value responsible management of staff and financial companies, while the staff tend to prefer the importance of the self-regulatory governance. Research implications or Originality - Based on the above results, financial regulatory authorities should find a balance between preventive and ex-post components once focusing on preventative measures. Our paper is one of the first research findings in this field of financial consumer protection system in Korea.

A Study of IT Maintenance Outsourcing Service Factors of Local Governments: Based on AHP Analysis Method (지방자치단체의 IT 유지보수관리의 아웃소싱 서비스 요인에 관한 연구: AHP 분석을 기반으로)

  • Jun, Daeho;Jang, Sanghyun;Lee, Jeongjae;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.21 no.3
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    • pp.43-61
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    • 2022
  • With the development of information technology, IT-based services in public administration has become more indispensable. As a result, the importance of IT maintenance projects to improve the efficiency of IT services and secure service levels is growing. Due to the nature of IT maintenance projects on local government, which mainly involve small and medium-sized IT companies in the region, business participating companies often do not have an appropriate methodology for service quality management. To solve this situation, the government has prepared a service level agreements (SLAs) that can be applied to IT maintenance projects. However, most local governments do not use SLAs for IT maintenance projects. As a result, various problems such as failure of the IT maintenance project or deterioration of quality are occurring Thus, this paper suggested major indexes to evaluate which service factors affect the efficient operation of information systems and the improvement of service quality in IT maintenance projects of local governments and analyzed the importance of indexes based on AHP method. Using this research method, this study found the theoretical implications on the outsourcing service of IT maintenance.

A Basic Study on the Selection of Required Operational Capability for Attack Drones of Army TIGER Units Using AHP Technique (AHP 기법을 이용한 Army TIGER 부대 공격용 드론의 작전요구성능 선정에 관한 기초 연구)

  • Jinho Lee;Seongjin Kwon
    • Journal of the Korea Institute of Military Science and Technology
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    • v.26 no.2
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    • pp.197-204
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    • 2023
  • The importance of each warfighting function for Army TIGER unit attack drones is measured using the AHP technique. As a result, the importance of attack drones is high in the order of maneuver, firepower, intelligence, command/control, protection, and operation sustainment, but the importance of maneuver, firepower, and intelligence are almost similar. In addition, it is analyzed that attack drones capable of carrying out day and night missions by being equipped with an EO/IR sensor and being commanded/controlled in conjunction with the C4I system to eliminate threats with small bombs or aircraft collisions is needed. Finally, based on the results of this study, a virtual battle scenario for attack drones is proposed.

Analysis of Key Success Factors for Building a Smart Supply Chain Using AHP (AHP를 이용한 스마트 공급망 구축을 위한 주요 성공요인 분석)

  • Cheol-Soo Park
    • Journal of Information Technology Applications and Management
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    • v.30 no.6
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    • pp.1-15
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    • 2023
  • With the advent of the Fourth Industrial Revolution, propelled by digital technology, we are transitioning into an era of hyperconnectivity, where everything and objects are becoming interconnected. A smart supply chain refers to a supply chain system where various sensors and RFID tags are attached to objects such as machinery and products used in the manufacturing and transportation of goods. These sensors and tags collect and analyze process data related to the products, providing meaningful information for operational use and decision-making in the supply chain. Before the spread of COVID-19, the fundamental principles of supply chain management were centered around 'cost minimization' and 'high efficiency.' A smart supply chain overcomes the linear delayed action-reaction processes of traditional supply chains by adopting real-time data for better decision-making based on information, providing greater transparency, and enabling enhanced collaboration across the entire supply chain. Therefore, in this study, a hierarchical model for building a smart supply chain was constructed to systematically derive the importance of key factors that should be strategically considered in the construction of a smart supply chain, based on the major factors identified in previous research. We applied AHP (Analytical Hierarchy Process) techniques to identify urgent improvement areas in smart SCM initiatives. The analysis results showed that the external supply chain integration is the most urgent area to be improved in smart SCM initiatives.

AHP 기법을 활용한 VTS 관제사 자격인증 교과목 상대적 중요도 분석

  • Jeong, Cho-Yeong;Jeon, Seong-Gwon;Lee, Hong-Hun;Kim, Deuk-Bong;Jeong, Jae-Yong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2016.05a
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    • pp.257-259
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    • 2016
  • 선박교통관제사의 자격인증 교육은 IMO와 IALA에서 권고한 교육과정, 교육과목 및 교육기간 등을 표준으로 한다. 국제적 기준이 현재 교육과 차이가 있고, 대한민국 관제사들이 생각하는 교육의 중요성에도 차이가 있기 때문에 이에 본 연구에서는 선박교통관제사 자격인증 교육 현황을 분석하고, 이를 구체적인 교과목으로 나눈 다음 기존 직원들의 의견을 취합하여 AHP 분석을 통해 상대적 중요도를 평가해 보았다.

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Educational Curriculum Improvement Direction for Disaster Management Education and Training Program Development (재난관리 교육훈련 프로그램 개발을 위한 교육과정 개선 방향)

  • Chang, Ji-Woong
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2022.10a
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    • pp.205-206
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    • 2022
  • 이번 연구에서는 재난관리 교육프로그램 개선을 위해 민방위재난안전교육연구원의 교육과정에 중점을 둔 전문가들을 대상으로 AHP분석을 실시하여 교육과정 개혁의 우선순위를 분석하였다. 분석 결과 재난현장지휘시스템에 대한 이해가 가장 중요한 분야로 인식되고 있으며, 재난관리 교육훈련 과정에서 대응현장에 적용되는 표준조치절차(SOP)에 대한 이해와 획득이 중요한 분야로 인식되고 있다. 따라서 재난관리 교육 프로그램 개선을 위한 현장지향적 재난대응역량 제고를 위한 교육 프로그램 부문 강화가 필요하다. 특히 재난현장에 참여하는 다양한 정부기관과 중앙정부 및 지방자치단체 관계자들의 현장 이해도 제고를 위한 교육이 이뤄져야 한다.

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Development of a Modeling for the Evaluation of Student Using the Analytic Hierarchy Process (AHP를 이용한 우수 학생 평가 모델의 개발)

  • Kim, Hyeon-Gyeong;Kim, U-Je
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2007.11a
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    • pp.163-166
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    • 2007
  • 본 연구에서는 우수 학생을 알아보기 위해 학생들의 학습 성과 및 과외활동을 바탕으로 평가모형을 설계하고 AHP(Analytic Hierarchy Process) 기법을 통해 분석하였다. 대부분의 대학에서 시행되고 있는 장학금 제도는 평가 기준이 해당 학기 평점으로 장학금 혜택을 받는 학생들이 일부 학생으로 제한되는 경우가 생기기도 한다. 실제로 평점뿐 아니라 다른 평가 기준을 가지고 학생들을 평가하여 학생들의 다양한 특성을 키워 줄 필요가 있다 평점만으로 학생을 평가하는 방식이 아닌 다양한 기준의 평가 모형을 가지고 학생들을 평가하는 새로운 방식의 학생평가모델을 제안하고자 한다.

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A Commercial Paper Evaluation Model Based on the AHP (계층분석과정에 의한 기업어음 신용평가모형)

  • 이상석;홍재범
    • Korean Management Science Review
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    • v.15 no.1
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    • pp.97-115
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    • 1998
  • This study aims to develop the methodology based on the AHP(Analytic Hierarchy Process) of evaluation for commercial paper. commercial paper is the ma product of merchant banks. commercial paper evaluation is annually performed by the credit-evaluation agency. Credit evaluation is performed by the informal judgemental system, which has potential to induce serious inconsistencies in decision-making. We present an objective scoring model which does not suffer from the weakness of the subjective judgement system. The model used is illustrated by analyzing the commercial paper evaluation for the 3 motor-companies(H, K and S motors).

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