Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Analysis of Camp style characteristics and Greimas semiotic meaning in the musical The Rocky Horror Show

뮤지컬 <록키 호러 쇼>에 나타난 캠프 스타일의 특성과 그레마스 기호학적 의미 분석

  • Xie Xiaoying (Dept. of Jewelry Fashion Design, Hanyang University ERICA Campus) ;
  • Youngjae Lee (Dept. of Jewelry Fashion Design, Hanyang University ERICA Campus)
  • 사효영 (한양대학교 ERICA캠퍼스, 주얼리패션디자인학과) ;
  • 이영재 (한양대학교 ERICA캠퍼스, 주얼리패션디자인학과)
  • Received : 2024.10.24
  • Accepted : 2024.11.19
  • Published : 2024.11.30
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Abstract

This study explored characteristics of Camp style as presented in the musical The Rocky Horror Show, analyzing its symbolic meanings through the lens of Greimas' semiotic square model. Camp style, known for its exaggerated expressions, irony, and fluid gender representations, plays a central role in challenging traditional gender norms and cultural binaries. This study begins by outlining the significance of The Rocky Horror Show in musical theater and pop culture, highlighting its impact on fashion and art. Through character and costume analysis, this paper examined four key features of Camp style: symbolism, gender fluidity, playfulness, and theatricality. The semiotic square model was applied to deconstruct complex relationships between these features, particularly focusing on contradiction and opposition. Research findings demonstrated how Camp's symbolic elements in costume design interacted with the narrative and character identities to convey deeper cultural and social meanings. This analysis provides insights into how Camp style functions as both a visual and cultural critique within the framework of the musical.

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References

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