한국응용과학기술학회지 (Journal of the Korean Applied Science and Technology)

  • 제41권3호
  • /
  • Pages.771-783
  • /
  • 2024
  • /
  • 1225-9098(pISSN)
  • /
  • 2288-1069(eISSN)
한국응용과학기술학회 (The Korean Society of Applied Science and Technology)
권호 표지
DOI QR코드

DOI QR Code

뷰티분야 학습자의 디지털 기술 관련 교육에 대한 수용 의도 분석

Analysis of Acceptance Intentions for Digital Technology Education among Beauty Industry Learners

  • 윤미연 (배재대학교 뷰티케어학과)
  • Mi-Yun Yoon (Department of Beauty Care, Pai Chai University)
  • 투고 : 2024.05.30
  • 심사 : 2024.06.25
  • 발행 : 2024.06.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 뷰티 분야에서 디지털 기술 적용 및 혁신수용으로 나타나는 변화에 대한 인식개선 및 해결방안으로 뷰티관련 전공 학습자들의 신기술 수용의도를 분석하여 뷰티산업을 이끌어 갈 예비 뷰티 서비스 전문가들에게 필요한 전문적인 디지털 관련 기술 교과목을 개설하여 교육하고, 신기술을 적용할 수 있는 능력을 배양하여 디지털 기술에 대한 인식도가 높은 뷰티 전문가 배출의 가능성을 알아보고자 하였다. 뷰티전공 학습자의 디지털 신기술 수용의도를 분석한 결과 신기술에 대한 주관적 규범, 자기효능감은 매개변수인 용이성에 유의미한 영향을 미치는 것으로 나타났으며, 혁신의지와 자기효능감은 매개변수인 유용성에 유의미한 영향을 미치는 것으로 나타났다. 그러나 혁신의지는 용이성에 유의미한 영향을 미치지 않는 것으로 나타났다. 또한 용이성과 유용성은 수용태도에 유의미한 영향을 미치는 것으로 나타났으며, 수용태도는 신기술 수용의도에 유의미한 영향을 미치는 것으로 나타났다. 이러한 결과를 종합하여 볼 때 뷰티전공 학습자들의 디지털 기술 관련 기초지식 수준을 분석하고, 디지털 신기술과 관련한 기초지식을 습득할 수 있도록 비교적 낮은 수준의 관련 교과목 개발 및 프로그램을 활용하여 뷰티전공 학숩자들이 디지털 신기술을 쉽게 인식할 수 있는 변화의 계기가 마련될 필요가 있다.

The analysis of beauty major students' acceptance intentions for digital new technologies revealed that subjective norms and self-efficacy significantly impact ease of use as mediating variables, and willingness to innovate and self-efficacy significantly impact usefulness as mediating variables. However, willingness to innovate did not significantly impact ease of use, and subjective norms did not significantly impact usefulness. Ease of use and usefulness significantly impacted acceptance attitude, and acceptance attitude significantly impacted acceptance intention. These results suggest that while beauty major students recognize the positive necessity of new technology application in the beauty field, they may feel somewhat burdened by learning and utilizing new technologies. Learners' fear of applying new technologies could result in a reluctance to take courses necessary for understanding and acquiring digital new technologies. To address this, it is necessary to analyze the basic knowledge level of digital technology among beauty major students and develop lower-level related courses and programs to help them easily understand digital new technologies.

키워드

과제정보

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea(NRF-2022S1A5A2A01047098)

참고문헌

  1. K. Schwab. The Fourth Industrial Revolution. pp.1-192, Crown Publisher, (2016). 
  2. S. N. Ban, "Trends and Case Study of Beauty Tech Industry", Journal of K beautyin society, Vol.2, No.3, pp. 22-32. (2022). 
  3. S. Lee, D. Lee, "Untact: a new customer service strategy in the digital age", Service Business, Vol.14, No.1, pp. 1-22. (2020).  https://doi.org/10.1007/s11628-019-00408-2
  4. S. R. Kim, "Perceptions toward Job Changes due to 4th Industrial Revolution", International JOURNAL OF CONTENTS, Vol.21, No.11, pp. 528-542, (2021). 
  5. M. Y. Yoon, "Analyzing instructors' intention to accept digital revolution technology-related education in beauty care", Journal of the Korean Applied Science and Technology, Vol.40, No.3, pp. 412-424, (2023).  https://doi.org/10.12925/JKOCS.2023.40.3.412
  6. E. H. Park, "A Study of the Perception and Opinion of Beauty Industry Workers on the Fourth Industrial Revolution", Master's Thesis, Hannam University, (2021). 
  7. Perfect Corp, Beauty Tech: The Complete Guide, (2023). 
  8. E. J. Lee, Y. A. Kim, "The Influence of Experience of Smart Beauty Service in 20s Female College Students on Brand Attitude and Loyalty", Journal of Basic Design & Art, Vol.20, No.4, pp. 377-392, (2019).  https://doi.org/10.47294/KSBDA.20.4.27
  9. J. S. Park, "Changes in Beauty Service Industry in Era of the Fourth Industrial Revolution and Aging: Focused on Expandability of the Smart Beauty Care Market", The Journal of Humanities and social sciences 21, Vol.11, No.1, pp. 205-220, (2020).  https://doi.org/10.22143/HSS21.11.1.16
  10. H. T. Yoo, "A Study on Intention to Use the drone delivery service Using TAM (Technology Acceptance Model)", Doctor's Thesis, Dankook University, (2019). 
  11. J. S. Kim, "The Influence of Perceived Security on the Intention of Using Internet Shopping Mall: From the perspective of An Extended Technology Acceptance Model", Doctor's Thesis, Kwangwoon University, (2004). 
  12. S. H. Park, "(A)study on the effect of consumer innovativeness, trust, playfulness and TAM on recommendation intention of TV cooking show", Doctor's Thesis, Gyeongsang National University, (2016). 
  13. S. Y. Ryu, "Influences of perceived usefulness, perceived ease of use, perceived playfulness, subjective norms on Enterprise in-house SNS intention to use more: focusing on the Extended Technology Acceptance Model", Master's Thesis, Yonsei University, (2014). 
  14. A. R. Gwon, H. K. Kim, "A Study on the Acceptance of Computerized Accounting Education Using Technology Acceptance Model and Theory of Planned Behavior", Journal of finance and accounting information, Vol.12, No.4, pp. 93-113, (2012). 
  15. I. Y. Lee, "A Study on User Acceptance of Mobile Application based on the Technology Acceptance Model and Flow Experience", Master's Thesis, Pusan National University, (2017). 
  16. S. K. Lee, "The influence of information trust and attitude on reception intention in tourism information surfing online", Doctor's Thesis, KangWon National University, (2011). 
  17. N. Y. Lim, "The Effect of the Quality of the Gallery Guide Using the Technology Acceptance Model on the Intention of Continuous Use", Doctor's Thesis, Kongju National University, (2023). 
  18. B. N. Son, "Study on Promotion for Cyber Horticultural Education through use of Technology Acceptance Model (TAM)", Master's Thesis, Konkuk University, (2010). 
  19. Y. S. Kim, "The analysis on Technology Acceptance model for the 3D Printing industry with the social economic environment converged UTAUT model", Master's Thesis,, Kyung hee University, (2018). 
  20. C. Fornell and D. F. Larcker, "Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics", Journal of Marketing Research, Vol.18, No.3, pp. 382-388, (1981).  https://doi.org/10.1177/002224378101800313
  21. C. Fornell and F. L. Bookstein. "Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory", Journal of Marketing Research. Vol.19, No.4, pp. 440-452,(1982).  https://doi.org/10.1177/002224378201900406
  22. R. B. Kline, Principle and practice of structural equation modeling(2nd ed), Guilford Pubn, pp. 1-366, (2005). 
  23. G. R. Kim, "Analysis of mediating effect of skin care self-management in the relationship between self-efficacy and business performance of skin care worker's grit", Journal of the Korean Applied Science and Technology, Vol.40, No.6, pp. 1506-1520, (2023).  https://doi.org/10.12925/JKOCS.2023.40.6.1506
  24. S. S. R. Kim, E. A, Kim, "Effects of clinical nurses social support, self-efficacy and job stress on health promoting behavios", Journal of the Korean Applied Science and Technology, Vol.41, No.2, pp. 424-435, (2024). https://doi.org/10.12925/JKOCS.2024.41.2.424