• 대한가정학회지
• /
• 제30권3호
• /
• pp.33-43
• /
• 1992

The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

• 디지털융복합연구
• /
• 제19권2호
• /
• pp.539-548
• /
• 2021

본 연구는 다문화 청소년을 대상으로 부모 양육태도와 이중문화수용태도와의 관계에서 자아존중감의 매개효과와 조절효과를 규명하고자 시도되었다. 한국청소년정책연구원에서 수행한 다문화청소년 패널조사 중 2017년 자료인 고등학교 1학년 1,260명의 자료를 분석하였다. 수집된 자료는 AMOS 20.0과 SPSS 23.0 프로그램을 사용하여 분석하였다. 그 결과, 부모 양육태도와 자아존중감, 부모 양육태도와 이중문화수용태도, 자아존중감과 이중문화수용태도는 순상관관계를 보였다. 또한, 자아존중감은 부모 양육태도와 이중문화수용태도 사이에서 부분 매개효과가 있었다. 그러나, 두 변수 사이에 조절효과는 없었다. 향후, 다문화 청소년의 이중문화수용태도 향상을 위해 부모의 양육태도와 다문화 청소년의 자아존중감을 향상시킬 수 있는 방안이 포함되어야 할 것이며, 이중문화수용태도에 영향을 미치는 다양한 변인들을 고려한 추가 연구를 제언하고자 한다.

• 가족자원경영과 정책
• /
• 제3권1호
• /
• pp.17-33
• /
• 1999

The purpose of this study is to investigate the relationship between parents’attitude and their actual performance in home education and adolescent children’s acceptance, and to inquire the difference in relation to social-demographic variables with the subject of family with teenagers. The main results were as follows: 1) There were significant difference between father’s attitude and mothers in home education. And there were significant difference between father’s attitude and mothers according to variables in each area. 2) There were significant differences between father’s performance and mother’s in home education. 3) Adolescent children’s acceptance level was 3.26 (standard 5) and was average. there were significant differences in adolescent children’s acceptance level in accordance with parents’school careers, father’s job, child’s sex and school record. 4) There were relationships between parents’attitude and performance in home education when father’s attitude was confident attitude and situational attitude in education method, and when mother’s attitude was confident attitude. 5) There were relationships only when father’s attitude was confident attitude, and there were no relationships in other case. 6) There were relationships between parents’performance and adolescent children’s acceptance.

• 유통과학연구
• /
• 제13권10호
• /
• pp.135-142
• /
• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• 대한가정학회지
• /
• 제29권3호
• /
• pp.209-226
• /
• 1991

This study aimed at providing the basic data for the measurement of the attitude for socialization of household work by analysis of the attitude for socialization of houselhold work according to demographic variables, the degree of acceptance for living change. This study was composed of the attitude for the socialization of household work was based on time, quality, cost factor. The results of this study were as follows: 1. The attitude for socialization of household work was influenced by sex, age, marriage, sex $\times$ marriage and the degree of acceptance for living change. 2. The variables which affected the attitude for socialization of household work independently had influence on it in the following order : the degree of acceptance for living change, sex, house type. 3. The result of path analysis had confirmed that sex, age, income marriage, house type variable indirectly influenced the attitude for socialization of household work through the degree of acceptance for living change. Sex, and marriage variable directly influenced on the attitude for socialization of household work. Through the this study. The attitude for socialization of houselhold work was influnced by the degree of acceptance for living change. Change of household work is socialization of household work and right attitude to the socialization fof household work is necessary for satisfaction of variouse needs. for saving of time and money through the socialization of household work.

• International Journal of Advanced Culture Technology
• /
• 제9권4호
• /
• pp.61-70
• /
• 2021

At a time when children of multicultural families have begun to enter adolescence in Korea, this study examined the effects of parental support and bicultural acceptance on the career attitude maturity of multicultural adolescents. This study tried to derive the implications related to the career path of multicultural adolescents by verifying the effects of self-esteem on the relationship between parental support, bicultural acceptance, and career attitude maturity. Using the 8th Multicultural Adolescent Panel Survey data (MAPS), the relative influence of antecedent variables on career attitude maturity was confirmed by hierarchical regression analysis of the data from 1,197 respondents. Model 1 included gender and parental support, Model 2 added bicultural acceptance to Model 1, and Model 3 added self-esteem to Model 2. As a result of the study, in Model 1, women had higher career attitude maturity than men, and the more supportive their parents were, the more positive the level of career attitude maturity. The adjusted R2 of Model 1 was .058, which did not have much influence. In Model 2, gender, parental support, and bicultural acceptance had statistically significant effects on career attitude maturity, and the amount of change in F was also significant. The adjusted R2 of Model 2 was .132. In Model 3, parental support was not statistically significant, and gender, bicultural acceptance, and self-esteem had statistically significant effects on career attitude maturity. The amount of change in F was statistically significant and the adjusted R2 was .185. That is, it was confirmed that the more the women, the more the bicultural acceptance, and the higher the self-esteem, the more prepared and determined the career path. Based on the research results, the implications related to career preparation of multicultural adolescents were presented.

• 한국지역사회생활과학회지
• /
• 제27권2호
• /
• pp.185-197
• /
• 2016

This study was conducted to examine the factors affecting the life satisfaction of married female immigrants and Korean husbands. Data for this study were obtained from the National Survey of Multicultural Families conducted in 2012. The study sample consisted of 5,232 couples within the first five years of marriage. Data were evaluated using a paired t-test, K-mean cluster analysis, ANOVA, and ordered logistic regression analysis. The results were as follows: 1) life satisfaction was higher for married female immigrants than for Korean husbands. 2) The general characteristics, acceptance attitude, language acceptance, and social network differed significantly depending on life satisfaction levels. 3) The multicultural acceptance attitude of husbands, ability of married female immigrants to speak Korean, and ability of Korean husbands to speak wives' native languages improved life satisfaction levels. The results of this study can be used to improve the life satisfaction of married female immigrants and Korean husbands.

• 한국콘텐츠학회논문지
• /
• 제15권10호
• /
• pp.184-192
• /
• 2015

본 연구의 목적은 노인복지시설 종사자들을 대상으로 성 인식 수준에 따른 성 수용태도에 차이가 있는지와 성 인식 태도가 성 수용 태도에 어떠한 영향을 미치는지를 살펴보기 위해 설계되었다. 이러한 연구를 통해 노인복지시설에서 노인들을 위한 성 관련 서비스를 실천하고 개입할 수 있는 방안을 모색하고자 하였다. 분석결과, 노인복지시설 종사자의 성 인식 수준에 따라 성 수용 태도는 유의미한 차이를 보였다. 즉, 성 인식 수준이 높은 집단이 낮은 집단과 보통집단에 비해 성 수용 태도가 유의미하게 더 개방적인 것으로 나타났다. 또한 성 인식은 성 수용 태도에 정적 영향을 미치는 것으로 나타나 성 인식 수준이 민주적 일수록 성 수용 태도가 개방적인 것으로 확인되었다. 이러한 연구결과에 따른 논의를 통해 노인복지시설 종사자를 위한 성 교육 프로그램 개발을 비롯한 사회복지실천을 위한 개입 방안을 제안하였다.

• 한국산학기술학회논문지
• /
• 제16권9호
• /
• pp.5875-5887
• /
• 2015

본 연구는 완벽주의의 하위차원인 자기지향 완벽주의, 타인지향 완벽주의 및 사회부과 완벽주의와 다문화태도와의 관련성을 전제로 하여 완벽주의와 다문화태도와의 관계를 확인하고 이들의 관계에 있어서 무조건적 자기수용 수준의 조절효과를 발견해보고자 하였다. 이를 위해 서울과 경기도에서 근무하는 직장인 258명을 그 대상으로 자료를 수집하였고, 상관분석과 회귀분석을 실시하였다. 그 결과 첫째, 완벽주의의 하위변인과 다문화태도의 하위변인 간에 부분적으로 관련성을 나타내었으며, 완벽주의 하위변인들 각각의 영향력이 통제된 상황에서 자기지향 완벽주의와, 타인지향 완벽주의는 다문화 태도에 유의하게 영향을 미쳤다. 둘째, 자기지향 완벽주의와 다문화태도의 하위변인인 차이인식간의 관계는 무조건적 자기수용 수준에 따라 유의하게 달라졌다. 아울러, 사회부과 완벽주의와 다문화태도의 하위변인인 차이인식, 개방과 수용 간의 관계 또한 무조건적 자기수용 수준에 따라서 유의하게 달라짐을 발견할 수 있었다. 본 연구 결과를 통해 다문화사회에서 중요성이 더해가는 다문화태도에 영향을 미치는 변인으로서 완벽주의 성격을 발견할 수 있었으며, 이에 대해 무조건적 자기수용을 조절변인으로 고려함으로써 완벽주의와 다문화태도 간 관계에 대해 이해의 폭을 확장시킬 수 있었다. 이를 통해 실제 상담 및 교육 현장에서 완벽주의 성향이 강한 사람들을 접할 때, 무조건적 자기수용 수준을 높히는 개입이 도움이 되지 않음을 경험적으로 확인했다는 데에 의의가 있다.

• 한국콘텐츠학회논문지
• /
• 제12권6호
• /
• pp.238-248
• /
• 2012

본 연구는 경주의 원전주변 지역주민들을 대상으로 원전에 대한 위험지각이 위험태도와 위험수용에 미치는 영향을 살펴보았으며, 추가적으로 정부의 원전관련 정책에 대한 불신과 원전에 대한 지각된 이익이 위험수용에 어떤 영향을 미치는지를 규명하였다. 주요 결과를 제시하면 다음과 같다. 첫째, 원전주변 지역 주민들의 원전에 대한 위험지각은 위험태도에 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 원전주변 지역주민들의 원전에 대한 위험태도는 위험수용에 유의한 부적 영향을 미치는 것으로 나타났다. 셋째, 원전주변 지역주민들의 원전 관련 정부정책에 대한 불신은 위험수용에 유의한 부적 영향을 미치는 것으로 나타났다. 넷째, 원전주변 지역주민들의 원전에 대한 지각된 이익은 위험수용에 유의한 정적 영향을 미치는 것으로 나타났다.