Journal of Korean society of Dental Hygiene (한국치위생학회지)

Korean Society of Dental Hygiene (한국치위생학회)
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Analysis of official Instagram accounts of dental hygiene departments in Korea: relationship between number of posts and followers

우리나라 치위생(학)과 공식 인스타그램 계정 분석: 게시물 수와 팔로워 수의 관련성

  • Seung-Yeon Wi (Department of Dental Hygiene, College of Science & Technology, Kyungpook National University) ;
  • Yun-Sook Jung (Department of Dental Hygiene, College of Science & Technology, Kyungpook National University) ;
  • Young-Seok Kim (Department of Dental Hygiene, College of Science & Technology, Kyungpook National University) ;
  • Ki-Yoon Kim (Department of Dental Hygiene, College of Science & Technology, Kyungpook National University) ;
  • Do-Hee Park (Department of Dental Hygiene, College of Science & Technology, Kyungpook National University) ;
  • Seong-Yeon Kim (Department of Dental Hygiene, College of Science & Technology, Kyungpook National University)
  • 위승연 (경북대학교 과학기술대학 치위생학과) ;
  • 정윤숙 (경북대학교 과학기술대학 치위생학과) ;
  • 김영석 (경북대학교 과학기술대학 치위생학과) ;
  • 김기윤 (경북대학교 과학기술대학 치위생학과) ;
  • 박도희 (경북대학교 과학기술대학 치위생학과) ;
  • 김성연 (경북대학교 과학기술대학 치위생학과)
  • Received : 2023.07.13
  • Accepted : 2023.08.09
  • Published : 2023.08.30
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Abstract

Objectives: This study aimed to analyze the official Instagram accounts of dental hygiene departments, focusing on the relationship between the number of posts and the number of followers. Additionally, the study sought to determine the status of these Instagram accounts through classifying posts by type. Methods: A total of 49 official Instagram accounts from Korean dental hygiene departments were selected as subjects. Correlation and regression analyses were conducted using SPSS ver. 26.0 Statistics software to determine the correlation between the total number of posts and the number of followers. Results: The results indicated a statistically significant difference in follower numbers between 3 year colleges (Mean: 284.11) and 4 year universities (Mean: 167.86), based on university classification (p=0.035). Correlation analysis demonstrated that the number of posts had a significant effect on the number of followers (r=0.338, p=0.017). Conclusions: The findings showed that the differences in Instagram follower numbers and the number of posts among different university classifications significantly influenced the number of followers.

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