• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.369-372
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• 2018

박물관 3.0시대의 도래와 함께 박물관 경영 측면에서 빅데이터 분석, 그리고 공유와 개방의 관점 및 커뮤니케이션 플랫폼과 마케팅 도구로써 소셜 미디어의 영향력이 증대되고 있다. 모바일 애플리케이션이나 비콘에 의존했던기존의 박물관 빅데이터 분석과는 달리, 본 연구에서는 전시에 대한 인스타그램의 해시태그를 분석함으로써, 관람객 분석도구로써 인스타그램 해시태그의 효용성과 가치를 입증하는데 목적을 두고 있다. 이를 위해 최근 2년 동안 국내에서 개최된 다섯 개의 전시의 인스타그램 해시태그를 수집 및 시각화했다. 그 결과, 모든 전시의 인스타그램의 해시태그는 전시명, 전시장소, 전시회, 지역명, 작가명에 집중되었다. 결론적으로 인스타그램의 해시태그는 전시관람 경험에 대한 분석을 위한 빅데이터로 사용하는 것이 부적합했다. 또한 관람객 개발을 위한 도구로써 인스타그램 해시태그의 효용성과 가치는 입증되지 못한 반면, 노출형에 해당하는 해시태그의 정보 확산에 대한 잠재력은 확인되었다.

• Science of Emotion and Sensibility
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• v.23 no.3
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• pp.91-102
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• 2020

Contingent self-esteem can be maintained by meeting the standards of social or introjected values. This study investigated whether social media-related contingent self-esteem was associated with depression in Instagram users; in a sample of 319 Instagram users, we examined the effect of contingent self-esteem on depression and the mediating effect of upward social comparison on this theorized relationship. The study findings indicated that higher contingent self-esteem predicted higher levels of depression for a week in Instagram users, which could be explained by the upward social comparisons made on this application, and showed that Instagram users with higher contingent self-esteem tended to compare themselves with other users they considered superior, thereby increasing their depression. This study provided evidence for the mechanism underlying the association between using social media and psychological well-being and indicated the vulnerability of contingent self-esteem within the social media context. Other implications and future research directions were also discussed.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.252-263
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• 2017

The study empirically explored factors influencing photo sharing behavior on Instagram based on the uses and gratification theory. An online survey was conducted 356 respondents those who have used Instagram and have shared photos within the last three months. Frequency analysis, descriptive statistics, confirmatory factor analysis, and structural model analysis were conducted using SPSS 19.0 and AMOS 21.0. The results of this study are as follows: first, communication has the greatest effect on photo-sharing behavior; second, entertainment has a positive effect on photo-sharing behavior; third, self-expression has a positive effect on photo-sharing behavior; fourth, service users' trust has a positive effect on photo-sharing behavior. This study adds to the current literature and contributes to understanding consumers' photo-sharing behavior.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.691-715
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• 2022

In this study, we investigated the relationship between Finsta use and perceived online social support, self-monitoring, and subjective well-being. Furthermore, we investigated whether the number of Instagram accounts mediates the relationship between self-monitoring and perceived online social support. For this reason, To this end, we conducted an online survey of 396 adults in their 20s. Results indicated that the number of Instagram accounts showed a positive correlation with perceived online social support and self-monitoring, but did not show a significant correlation with subjective well-being. Next, it was found that the higher the level of self-monitoring, the higher the probability of using of Finsta. In addition, the number of Instagram accounts was found to partially mediate the relationship between self-monitoring and perceived online social support. In other words, the higher the self-monitoring was associated with, , the more Instagram accounts were, and many Instagram accounts increased the level of perceived online social support. For the first time in Korea, this study confirmed the relationship between Finsta use and perceived online social support, self-monitoring, and subjective well-being., Also, this study was meaningful because itand explored whether self-monitoring leads to perceived online social support through the number of Instagram accounts. In addition, this studyit has social meaning in that it sheds light on how online interactions are connected to the real world.

• Review of Culture and Economy
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• v.21 no.2
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• pp.111-139
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• 2018

This study is about classical music lovers who write a lengthy concert review on instagram. The intention and objective of writing a review is discussed in addition to inter-communication between those reviewers. For the analysis, an interview with 8 reviewers are mainly analyzed with their reviews. As a result, it is found that some affordances of Instagram, easiness, randomness, and friendliness affects them to use Instagram more than other social media. Hence, since Instagram is image-based platform, it helps writers to keep their reviews from getting an attention by other users. Because of their sense of inferiority that they are lacking in classical music knowledge, continuous writing and reading of reviews help them accumulating some amount of cultural capital needed for understanding classical music in a proper way.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.3
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• pp.67-91
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• 2021

The purposes of this study is to identify the perception of students' use of university libraries' public relations activities using Instagram and propose ways to improve the operation of university libraries' Instagram. To this end, the status of Instagram operations of domestic and foreign university libraries was investigated, and a survey was conducted on 292 students who used the library Instagram of their universities. Based on the research results, first, it is necessary to promote the use of libraries by using 'Library Events' information closely related to the use of Instagram by students, but planning ways to participate that can lead to practical use of libraries. Second, it is necessary to promote the role of librarians through Instagram and utilize daily communication information in order to positively affect library image recognition. Third, it is necessary to guide users on how to inquire on library Instagram and actively respond to communication with users through periodic post uploads and monitoring.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.339-345
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• 2023

Design exists behind technology. Design is intertwined with the needs of daily life and market structures, and while dealing with technology, it can become insensitive to its meaning. Unlike other social media platforms, Instagram consists of image-based content. The purpose of this study is to examine the addictive design of Instagram. Furthermore, we discuss the ethical responsibilities that designers must have. A theoretical framework for understanding Instagram design is established through a review of major domestic and international literature that has been previously studied. Understand the history, structure, and functions of Instagram and identify Instagram designs that promote social media addiction. In this study, we introduced the mechanism by which Instagram promotes user addiction through design issues. (1) Pull-to-Refresh (2) Red color in push alarm (3) Profile photo border expression in Instagram Story. This design stimulates users' social desires and FOMO, forming the structure of obsessive Instagram usage habits. Instagram is an example that forces us to reconsider the ethical role of design and designers along with the advancement of technology. In today's world, the intrinsic value of what they create, including our society and life itself.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.317-329
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• 2019

Instagram, a photo and image centered social networking service, has received increasing attention these days, from scholars and practitioners. However, little is known about the social and psychological factors that lead consumers to use this service. To provide a baseline understanding on Instagram users, the current study was conducted to discover perfectionistic self-presentation tendency expressed by the Instagram users and explore the relationships between identified perfectionistic self-presentation and intention to use Instagram variables with 250 participants. In addition, this study tried to determine the moderator effect of self-efficacy and self-construal. A comprehensive survey was directed and a total of 380 participants were recruited to verify anticipated hypotheses and research questions. The research results suggest that perfectionistic self-presentation has five sub factors: others conscious self-presentation, subjective self-presentation, environmental adaptation self-presentation, self-expansion self-presentation, and social self-presentation. The implications of this research findings are discussed.

• Management & Information Systems Review
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• v.39 no.1
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• pp.1-13
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• 2020

The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.115-128
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• 2015

As generation of Web 2.0 comes in, enormous information of corporation from various platform are being produced. However, corporations should understand features of each platform and appropriate strategies in order to attract the public in the midst of such flood of information. Numerous studies have been conducted regarding SNS which has grown rapidly in recent but a study relating a specific medium is relatively in short. So this study analyzed how information of Instagram bulletin board is accepted in perspective of consumer in Korean and America, We examined the relationship between intention of acceptance and Word Of Mouth effect through meditating effect of information usefulness. To answer the research question, we conducted online survey with Korean and USA college students. The result showed that usefulness of the information was shown to the major intermediary variable between the information characteristics of bulletin board and the intention of acceptance intention and Word Of Mouth(WOM).