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Analysis of the effects of digital privacy security awareness and digital civic engagement on digital privacy protection behavior : focusing on volition and horizontality

디지털 개인 보안 인식과 디지털 시민 참여의식이 디지털 개인 정보보호 행동에 미치는 영향 분석: 자의성과 수평성을 중심으로

  • Lee, Ryo-whoa (Future Convergence Center, Chung-Ang University) ;
  • Hu, Sung-ho (University Policy Research Institute, Korea University)
  • 이려화 (중앙대학교 미래융합원) ;
  • 허성호 (고려대학교 대학정책연구원)
  • Received : 2021.12.03
  • Accepted : 2022.04.20
  • Published : 2022.04.28

Abstract

The aim of this study to analyze the effect of person and situation on digital privacy protection behaviors. The research method design is a factorial design of volition and horizontality. The measurement variables used in the investigation are digital privacy security awareness, digital civic engagement, and digital privacy protection behavior. As a result, the volition had a significant effect on digital privacy protection behavior, and it was found that influence of the high-volition-based condition was greater than the low-volition-based condition. The horizontality had a significant effect on digital privacy security awareness, digital civic engagement, and it was found that influence of the high-horizontality-based condition was greater than the low-horizontality-based condition. In addition, the discussion explains the suitable contents of information security usability based on these research results.

본 연구는 디지털 환경에서 점진적으로 필요하게 된 디지털 정보보호 개선 전략에 관한 연구적 배경에서 비롯되었고, 연구 목적은 개인적 요소 영역의 자의성과 상황적 요소 영역의 수평성이 디지털 개인 정보보호의 주요 요인에 미치는 유효성을 확인하고, 궁극적으로 정보보호 행동에 미치는 영향력을 검증하는 것이다. 연구방법은 자의성과 수평성의 요인설계 바탕이며, 측정 변수는 디지털 개인 보안 인식, 디지털 시민 참여의식, 디지털 개인 정보보호 행동이다. 연구 결과, 자의성 영역이 디지털 개인 정보보호에 미치는 영향력은 의미가 있는 것으로 나타났다. 즉, 디지털 개인 정보보호 행동에 영향력을 미치고 있었으며, 고-자의성 조건의 효과성이 저-자의성 조건보다 더 큰 것으로 나타났다. 아울러, 분석결과 수평성 영역이 디지털 개인 정보보호에 미치는 영향력은 의미가 있는 것으로 나타났다. 즉, 디지털 개인 보안 인식, 디지털 시민 참여의식에 영향력을 미치고 있었으며, 고-수평성 조건의 효과성이 저-수평성 조건보다 더 큰 것으로 나타났다. 끝으로, 이제까지의 성과들을 중심으로 디지털 개인 정보보호의 적절한 내용들을 기반으로 학술적 활용방안을 논의하였다.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea(NRF-2021S1A5A8069792).

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