Journal of Service Research and Studies (서비스연구)

The Society of service Science (서비스사이언스학회)
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The Present and Future of Service Science

서비스학의 현재와 미래

  • Hyunsoo Kim (School of Business Administration, Kookmin University)
  • 김현수 (국민대 경영대학 경영학부)
  • Received : 2022.06.25
  • Accepted : 2022.12.12
  • Published : 2022.12.31
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Abstract

This study analyzes the past and present of service science research as a central discipline that will lead a new economy and society, and presents a guide for future research. In the 21st century, service research has developed into a new discipline that is different from the existing service studies. Service science is a discipline that collectively refers to all research related to services. This study analyzes this development process and suggests the direction of future service science research. First, we analyze the research before the birth of service science, an early model of service studies. And the early research on the birth of service science is analyzed. Through this process, the service science framework that expanded and developed the initial service science is analyzed. We introduce each field of service science, which is a new innovation of the existing academic system from a modern perspective, and analyzes the structure of the service philosophy that is the basis of independent academic fields. And we suggest the future direction of service science research. The direction of paradigm innovation research of existing individual disciplines is presented first. As an example, innovation from existing business administration to service business administration is introduced. We also suggest a new economic and social system research direction that requires the convergence of multiple academic fields. Finally, we present a direction for multidimensional, broad-based convergence research. We suggest that the future of service science can be the process of reverting back to integration and convergence, centered on humans and the world, of the disciplines that have continued to diverge in the history. We present a model in which all disciplines are reintegrated into service science as the Eastern and Western spirits converge.

본 연구는 새로운 인류사회를 이끌어갈 중심 학문으로서의 서비스학(서비스사이언스) 연구의 과거, 현재를 분석하고 미래 연구 가이드를 제시한다. 21세기에 서비스 연구는 기존 체계와 다른 새로운 학문인 서비스학으로 발전하였다. 서비스학은 서비스 관련 모든 연구를 통칭하는 학문이다. 본 연구에서는 이러한 발전 과정을 분석하고, 향후 서비스학 연구의 방향을 제시한다. 우선 서비스학의 초기 모델인 서비스사이언스 탄생 이전 연구를 분석한다. 서비스중심 로직으로의 변화 등을 연구한 서비스마케팅 연구, 서비스기업의 운영과 경영, 서비스공학 등 기존 학문 연장 차원의 서비스 연구를 분석한다. 그리고 서비스사이언스 탄생 초기 연구를 분석한다. 서비스연구 프레임워크 제안 등 새로운 학문으로서 체계를 갖추어가는 과정을 분석한다. 이러한 과정을 거쳐 초기 서비스사이언스를 확대 발전시킨 서비스학 프레임워크를 분석한다. 기존 학문의 체계를 현대적 관점에서 새롭게 혁신한 서비스학의 각 분야들을 소개하고, 독립적 신학문의 기반이 되는 서비스철학의 구조를 분석한다. 그리고 서비스학 연구의 미래 방향을 제시한다. 먼저 기존 개별 학문들의 패러다임 혁신 연구 방향을 제시한다. 사례로 기존 경영학의 서비스경영학으로의 혁신을 소개하며 미래 연구 방향성을 안내한다. 또한 복수의 학문 분야 융합이 필요한 새로운 경제사회시스템 연구 방향을 제시한다. 경제 정치 사회 등 기존 분야의 혁신과, 민주주의 등 인류사회 핵심주제에 대한 서비스학 연구 방향을 제시한다. 최종적으로 다차원 광범위 융합 연구 방향을 제시한다. 그동안 끝없이 분화를 계속한 학문들이 인간과 세계를 중심으로 다시 통합 융합으로 되돌아가는 과정이 서비스학의 미래가 될 수 있음을 제시한다. 동서양 정신이 융합하면서 모든 학문이 서비스학으로 재통합되는 모델을 제시한다. 마지막으로 향후 서비스학 연구의 활성화 필요성을 제시한다.

Keywords

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