한국정보통신학회논문지 (Journal of the Korea Institute of Information and Communication Engineering)

  • 제24권9호
  • /
  • Pages.1150-1157
  • /
  • 2020
  • /
  • 2234-4772(pISSN)
  • /
  • 2288-4165(eISSN)
한국정보통신학회 (The Korea Institute of Information and Commucation Engineering)
권호 표지
DOI QR코드

DOI QR Code

3D홀로그램을 활용한 디지털 사이니지의 사실감

A Study on Realism of a Digital Signage using 3D Hologram

  • Lee, Young-Woo (Department of Software, Catholic University of Pusan)
  • 투고 : 2020.05.22
  • 심사 : 2020.06.12
  • 발행 : 2020.09.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

3D홀로그램은 사실감 정도를 높일수록 효율성은 극대화될 것으로 판단된다. 이에 본 연구는 3D홀로그램을 활용한 디지털 사이니지의 평가요소가 사실감에 미치는 영향에 관한 분석을 목적으로 하고자 한다. 실증실험을 위하여 선행연구 고찰을 통해 평가요인(사회적 실재감, 그래픽의 정교함, 공간과의 조화성)을 도출하였고, 가설(3D홀로그램을 활용한 디지털 사이니지의 사회적 실재감 정도, 그래픽의 정교함, 공간과의 조화성은 사실감에 영향을 미칠 것이다)을 설정하였다. 실험결과, 가설1(사회적 실재감) 채택, 가설2(그래픽의 정교함) 기각, 가설3(공간과의 조화성)은 채택되었다. 연구결과, 3D홀로그램을 활용한 디지털 사이니지에 대하여 사실감을 향상시키기 위해서는 극도의 그래픽 정교함을 표현하는 것 보다는 사용자가 실제로 그 안에 들어가 있는 것 같은 느낌을 줄 수 있도록 실재감을 고려하여 영상 제작하여야 하며 3D홀로그램 영상은 주변 상황과 잘 어울릴 수 있는 곳에 설치되어야 할 것이다.

It is expected that if a viewer feels the higher realism, it will increase efficiency at 3D hologram. Therefore, the purpose of this study is to analyze the effects of the evaluation factors on realism for digital signage using 3D holograms. For empirical analysis, the evaluation factors were derived and built up hypothesis(The evaluation factors of digital signage using 3D holograms will affect the realism). As a result of the experiment, Hypothesis 1 (Social presence) and 3 (Harmony with the space) were adopted while Hypothesis 2 (Graphic's elaboration) was rejected. Finally, research has shown that in order to improve the realism of digital signage using 3D holograms, the contents should be produced in consideration of presence so that the viewers could feel as if they were actually inside of contents rather than expressed extremely well made higher image resolution. Hence, the 3D hologram contents should be installed in a place where it would fit well with the space around it.

키워드

참고문헌

  1. J. H. Um, "A study on the interaction types of interactive advertising based on the digital signage," The Korean Society of Science & Art, vol. 14, pp. 271-284, Dec. 2013. https://doi.org/10.17548/ksaf.2013.12.14.271
  2. J. Y. Lee, "A Study of Application and 3-D Holographic Reproduction of Treasures of Korea National Museum by 3 Lasers(R,G,B) for Full Color Hologram," AURA, vol. 0, no. 12, pp. 63-82, Dec. 2005.
  3. C. K. Ko, "Emotional Consumers in the Digital Age and Digital Signage Advertising," The Treatise on The Plastic Media), vol. 18, no. 3, pp. 3-8, Aug. 2015.
  4. W. M. Lee, H. S. Baek, "A Study on Development of Performance Dance Contents Utilizing 3D Hologram," Journal of Korean Dance, vol. 35, no. 1, pp. 47-67, Jan. 2017. https://doi.org/10.15726/jkd.2017.35.1.003
  5. [Internet]. Available: https://terms.naver.com/entry.nhn?docId=3477619&cid=58439&categoryId=58439.
  6. S. Y. Shin, Y. C. Lee, "Realistic Enhancement of 3D Expressions for Building Expressions with Hologram," Journal of the Korea Institute of Information and Communication Engineering, vol. 23, no. 9, pp. 1104-1109, Sep. 2019.
  7. D. H. Kim, S. W. Kim, "Point Cloud Content in Form of Interactive Holograms," The Journal of the Korea Contents Association, vol. 12, no. 9, pp. 40-47, Dec. 2012. https://doi.org/10.5392/JKCA.2012.12.09.040
  8. D. J. Kim, D. H. Jung, "Development of Interactive Signage using Floating Hologram," The Journal of Korea Institute of Signal Processing and Systems, vol. 19, no. 4, pp. 180-185, Dec. 2018.
  9. K. A. Lee, "Art Education in the Digital Era in the Perspective of 3D Hologram Development," Art Education Research Review, vol. 30, no. 2, pp. 241-263, Feb. 2016.
  10. S. K. Kong, Expression of image contents based on property of digital signage- Focuses on the Digital Signage in Public Transport," Journal of Digital Contents Society, vol. 16, no. 5, pp. 783-793, Oct. 2015. https://doi.org/10.9728/dcs.2015.16.5.783
  11. C. K. Ko, "Changes in Digital Content and Digital Signage Advertising Trends," The Treatise on The Plastic Media, vol. 17, no. 3, pp. 1-10, Aug. 2014.
  12. S. Y. Heo, "A Study on Digital Signage Utilization for Improvement of Engagement Based on Brand Touch Points - Focusing on Mobile Communications Store -," A Journal of Brand Design Association of Korea, vol. 16, no. 3, pp. 281-294, Sep. 2018. https://doi.org/10.18852/bdak.2018.16.3.281
  13. S. H. Park, Hologram Display Technology and 3D stereoscopic image industry trends, Hayoun, 2013.
  14. Bioca, F, Burgoon, J, Harms, C, & Stoner, M, "Criteria and scope conditions for a theory and measure of social presence", Annual International Workshop, Philadelphia, PA. Presence, p.1-434. 2001.
  15. D. W. Kim, Y. H. Ji, "Hologram-demonstration's legal status and its conflicts with existing laws," Law & Policy Review, vol. 22, no. 3, p. 57-86, Dec. 2016. https://doi.org/10.36727/jjlpr.22.3.201612.003
  16. Biocca, F, Harms, C, & Burgoon, J. K, "Toward a more robust theory and measure of social presence: Reviewed and suggested criteria", Presence: Teleoperators and Virtual Environments, vol. 12, no. 5, p.456-480. 2003. https://doi.org/10.1162/105474603322761270
  17. H. J. Soo, "Explore the Effect of Realism in Storytelling Advertising," Journal of Practical Research in Advertising and Public Relations, vol. 8, no. 4, pp. 39-61, Nov. 2014.
  18. NAVER TV 3D Creview Hologram [Internet]. Available: https://tv.naver.com/v/9617666.
  19. Naver Blog 3D Creview Hologram [Internet]. Available: https://blog.naver.com/cjswldbf12345/221553929326.
  20. Naver Blog 3D Creview Hologram [Internet]. Available: https://blog.naver.com/cjlee2754/221561236157.
  21. Naver Blog 3D Creview Hologram [Internet]. Available: https://blog.naver.com/cjlee2754/221547516872.