Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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Research on Color Design in Fashion Display

패션 디스플레이의 색채 디자인에 관한 연구

  • Huo, Mei-Lin (Marine Fusion Design Cooperation Process, Pukyong National University) ;
  • Kim, Chul-Soo (Department of Industrial Design, Pukyong National University)
  • 확미림 (부경대학교 마린융합디자인협동과정) ;
  • 김철수 (부경대학교 산업디자인학과)
  • Received : 2019.03.25
  • Accepted : 2019.06.20
  • Published : 2019.06.28
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Abstract

Fashion display is a part of fashion brand marketing strategy. Today, due to the improvement of consumers' aesthetics, consumers' requirements for display and decoration in fashion stores are also increasing. And color design plays an important psychological role in the display. In this study, the color design of the display is taken as the center, and the status quo, emotional characteristics, psychological and physiological functions of the color design of the display are taken care of. After analyzing specific examples through previous studies, the methods and rules of color design are explored on the basis of these studies, and the principles of color matching beauty are studied to prompt the color design that follows in the display. First, there should be some emphasis on the overall color allocation. Second, the structure of the store needs to be considered. Third, we need to emphasize scientific and reasonable color matching sequence. To sum up, judging this research is of positive significance to the later research on color design.

패션 디스플레이는 패션 브랜드의 마케팅 전략 중의 하나이다. 오늘날 소비자의 심미가 높아지면서 소비자들이 패션 매장의 디스플레이에 대한 요구도가 높아지고 있다. 더욱이 색채 디자인은 디스플레이에서 심리적으로 매우 중요한 심리적인 역할을 하고 있으며, 본 연구에서는 디스플레이의 색채 디자인 중심으로 색채 디자인의 현황, 감정적인 특성, 또한 디스플레이의 색채 디자인의 심리 및 생리적 기능을 살펴보고자한다. 선행연구를 통해 구체적인 사례를 분석하고, 이러한 연구의 기초 위에 색채 디자인 방법과 규칙을 연구한다. 하는데, 그리고 배색미의 원칙을 파악하고, 패션 디스플레이에서의 색채 디자인의 효과를 더 잘 얻을 수 있도록 디스플레이의 색채 디자인의 향후의 계획을 제시해야 한다. 다음과 같다, 첫째, 전체적인 색채매치에 중점을 둔다. 둘째 매장의 구조 형태를 고려해야 한다. 셋째, 과학적 합리적 배색 질서를 강조해야 한다. 따라서 본 연구는 그 후의 색채 디자인에 관한 연구에 긍정적인 의미를 가지고 있는 것이 판단한다.

Keywords

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Fig. 1. Pantone fashion color forecasting agencies of the world authority Trends Spring 2019 release summer fashion colors

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Fig. 2. Chinese architectural color

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Fig. 3. Busan, South Korea Gamcheon color design culture of the town

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Fig. 4. Background color of New York SOHOS Chung Bu Chane boutique - black and white

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Fig. 5. Hermes Household Led Color - Orange Color

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Fig. 6. Louis Vuitton concept store in Tokyo Point color- Yellow Color

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Fig. 7. Continuous color contrast and simultaneous contrast

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Fig. 8. NIKE shop color plan

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Fig. 9. Relationship diagram

Table 1. The color formation process of objective surface

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Table 2. Computation of color by　computer　

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Table 3. Picasso's works

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Table 4. Chanel Chance The difference of the three colors of Chansuoandre series

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Table 5. Display of UNIQLO

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