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http://dx.doi.org/10.15207/JKCS.2019.10.6.121

Research on Color Design in Fashion Display  

Huo, Mei-Lin (Marine Fusion Design Cooperation Process, Pukyong National University)
Kim, Chul-Soo (Department of Industrial Design, Pukyong National University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.6, 2019 , pp. 121-128 More about this Journal
Abstract
Fashion display is a part of fashion brand marketing strategy. Today, due to the improvement of consumers' aesthetics, consumers' requirements for display and decoration in fashion stores are also increasing. And color design plays an important psychological role in the display. In this study, the color design of the display is taken as the center, and the status quo, emotional characteristics, psychological and physiological functions of the color design of the display are taken care of. After analyzing specific examples through previous studies, the methods and rules of color design are explored on the basis of these studies, and the principles of color matching beauty are studied to prompt the color design that follows in the display. First, there should be some emphasis on the overall color allocation. Second, the structure of the store needs to be considered. Third, we need to emphasize scientific and reasonable color matching sequence. To sum up, judging this research is of positive significance to the later research on color design.
Keywords
Color Design; Fashion Display; Consumer; Psychological; Physiology;
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