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Analysis of the Interrelations among Perceptions of Satisfaction with Service in the Users of Sports Facilities

체육시설 이용객의 서비스 만족도 인식간 상호관계 분석

  • Lee, Yang-Gu (Dept. of Physical Education, Seowon University)
  • Received : 2018.10.16
  • Accepted : 2018.12.20
  • Published : 2018.12.28

Abstract

This study aims to provide the basic data for the revitalization, efficient operation and management of sports facilities by investigating the perceptions of the service satisfaction in the users of public sports facilities. As the subjects of this study, 225 residents in the Chungbuk region were selected regardless of their sexes, and correspondence analysis method was applied to examine the interrelations among perceptions in the users of public sports facilities. The findings obtained through the research results are summarized as follows: First, it is necessary to construct and improve public sports facilities for the efficiency of their operation and the reflection of the users' demand for service satisfaction. Second, it is necessary to approach from the welfare aspect in the plan for the utilization of public sports facilities and to develop and provide various activity programs for the consumers' classes.

본 연구는 공공체육시설 이용자의 서비스 만족도 인식간 상호관계를 규명함으로써 지금의 체육시설의 활성화 및 효율적 운영 관리를 위한 기초 자료를 제공하는데 목적이 있다. 본 연구의 대상은 충북권 지역민 225명을 성별 구분 없이 선정하였으며, 공공체육시설 이용객들의 인식간 상호관계를 알아보기 위해 대응일치분석 방법을 적용하였다. 연구결과를 통해 얻어진 결과는 다음과 같다. 첫째, 공공체육시설 운영의 효율성과 이용객들의 서비스 만족도에 대한 요구를 반영하기 위해 공공체육시설의 건립과 개선이 필요하다. 둘째, 공공체육시설 활용방안을 복지적 측면으로 접근하고, 소비자 계층에 맞게 다양한 활동 프로그램이 개발되어 제공되어져야 한다.

Keywords

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Fig. 1. Image map of correspondence analysis

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Fig. 2. Image map of correspondence analysis

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Fig. 3. Image map of correspondence analysis

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Fig. 4. Image map of correspondence analysis

Table 1. characteristics of the study

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Table 2. Analysis of interrelations among the perceptions of the improvement of facilities by the level of education

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Table 3. Analysis of interrelations among the perceptions of the improvement of programs by the level of education

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Table 4. Analysis of interrelations among the perceptions of the improvement of facilities by age-specific

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Table 5. Analysis of interrelations among the perceptions of the improvement of programs by age-specific

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