한국게임학회 논문지 (Journal of Korea Game Society)

  • 제17권5호
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  • Pages.81-88
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  • 2017
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  • 1598-4540(pISSN)
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  • 2287-8211(eISSN)
한국게임학회 (Korea Game Society)
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FPS 온라인 게임 이용 동기가 몰입, 만족 및 충성도에 미치는 영향

Impact of Player Motivations in FPS Online Game on Flow, Satisfaction and Loyalty

  • 이준영 (상명대학교 소비자주거학과) ;
  • 이제성 (상명대학교 소비자주거학과)
  • Lee, June-Young (Dept. of Consumer and Housing Studies, Sangmyung University) ;
  • Lee, Je-Sung (Dept. of Consumer and Housing Studies, Sangmyung University)
  • 투고 : 2017.09.11
  • 심사 : 2017.10.18
  • 발행 : 2017.10.20
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초록

본 연구는 온라인 FPS(1인칭 슈팅) 게임 소비자의 이용 동기가 몰입과 소비자만족 및 충성도에 어떠한 영향을 미치는지 분석하였다. 연구결과, 게임 이용 동기는 조작, 관계, 자랑, 스트레스해소, 흥미의 다섯 가지 요인으로 분류되었다. 몰입에는 이용 동기 중 흥미, 조작, 관계, 스트레스해소 순으로 정적 영향을 미치고 있었다. 소비자만족에는 관계, 흥미, 조작 순으로 정적 영향력을 미치고 있다. 소비자만족도에는 이용 동기에서 관계, 조작, 흥미 순으로 정적 영향력을 나타냈다. 몰입은 소비자만족과 충성도에 모두 강한 정적 영향을 미치고 있었다.

In this study, the influence of player motivations in FPS(First Person Shooter) online game on flow, consumer satisfaction and loyalty was analyzed. Research results show that player motivations can be classified into five factors: control, relationship, boasting, de-stress, and interest. The most influential factor that affects flow is interest, and control, relationship, and de-stress are following. In terms of consumer satisfaction, relationship, interest, and control are most positive factors. When it comes to consumer loyalty, relationship, control, and interest are most positive factors. Flow has a strongly positive influence on both consumer satisfaction and loyalty.

키워드

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