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http://dx.doi.org/10.7583/JKGS.2017.17.5.81

Impact of Player Motivations in FPS Online Game on Flow, Satisfaction and Loyalty  

Lee, June-Young (Dept. of Consumer and Housing Studies, Sangmyung University)
Lee, Je-Sung (Dept. of Consumer and Housing Studies, Sangmyung University)
Publication Information
Journal of Korea Game Society / v.17, no.5, 2017 , pp. 81-88 More about this Journal
Abstract
In this study, the influence of player motivations in FPS(First Person Shooter) online game on flow, consumer satisfaction and loyalty was analyzed. Research results show that player motivations can be classified into five factors: control, relationship, boasting, de-stress, and interest. The most influential factor that affects flow is interest, and control, relationship, and de-stress are following. In terms of consumer satisfaction, relationship, interest, and control are most positive factors. When it comes to consumer loyalty, relationship, control, and interest are most positive factors. Flow has a strongly positive influence on both consumer satisfaction and loyalty.
Keywords
player motivations in online game; FPS(First Person Shooter); Flow; Consumer Satisfaction; Loyalty;
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