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게임 플레이어 유형에 따른 몰입 및 충성도 연구

A Study on Differences in Flow and Loyalty according to the type of Online Game players

  • 이준영 (상명대학교 소비자주거학과) ;
  • 이제성 (상명대학교 소비자주거학과)
  • Lee, June-Young (Dept. of Consumer and Housing Studies, Sangmyung University) ;
  • Lee, Je-Sung (Dept. of Consumer and Housing Studies, Sangmyung University)
  • 투고 : 2017.09.11
  • 심사 : 2017.10.20
  • 발행 : 2017.10.20

초록

본 연구는 온라인 게임 플레이어의 유형에 따라 몰입 및 충성도에 어떠한 차이가 나타나는지 분석하였다. 한 주간 이용시간 2시간 이상의 게임 플레이어가 2시간미만 이용자보다 통계적으로 유의하게 몰입도가 높게 나타났으며, 한 주간 3시간 이상 게임을 하는 플레이어는 한 주간 1시간미만 플레이어에 비해 충성도가 높게 나타났다. 6달 이상 게임을 한 플레이어가 6달 미만으로 게임을 한 플레이어보다 통계적으로 몰입도가 높게 나타났으며, 6~9개월 게임을 한 플레이어가 3개월 미만 플레이어보다 충성도가 높게 나타났다. 또한 높은 레벨과 계급을 지니고 있는 게임 플레이어가 낮은 레벨의 게임 플레이어보다 몰입도와 충성도가 높은 것으로 조사되었다.

In this study, the differences in flow and loyalty according to the type of online game players were analyzed. Game players spending more than two hours per week were found to have statistically significant higher degree of flow than players spending less than two hours a week. Players who play games for more than three hours a week were found to have higher degree of loyalty than players spending less than those who played for an hour a week. Players who played games for more than six months showed statistically significant higher degree of flow than players who played less than six months. Players who played games six to nine months showed higher degree of loyalty than players who played under three months. High-level/status game players showed higher degree of flow and loyalty than low-level/status game players.

키워드

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