Korean Journal of Construction Engineering and Management (한국건설관리학회논문집)

Korea Institute of Construction Engineering and Management (한국건설관리학회)
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Analysis of Leasing Decision Determinants by the Store Size and Lend-Lease Perspectives for Mix-Used Shopping Mall Development

복합쇼핑몰 개발을 위한 매장규모 및 임대차 관점에 따른 임차인 입점결정요인에 관한 연구

  • Received : 2016.12.13
  • Accepted : 2017.01.09
  • Published : 2017.03.31
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Abstract

This study intends to determine the decision making criteria of leasing in mix-used shopping mall, analyze the variation of their weight by store size inside mall and lend-lease perspective for lessor and lessee towards the identification of optimal leasing environment in mix-used shopping mall development. The decision making have been identified based on the number of prior literature review and expert consultation. And the AHP methodology and Fuzzy theory have been implemented to develop the weight for criteria based on experts survey. Research finding indicates that the 2 categories with 6 criteria and 24 sub-criteria have been determined. It is noteworthy that the large sized group would be located in both ends on main floor with their requested store size; middle sized group done over second floor with low rent by attracting with both competitive brands and key-tenants; small sized group done in both ends on main floor or on 2 to 3 floor connecting to main circulation. This should be examined in the planning stage of SPA lessee solicitation by the lessor in mix-used shopping mall development project.

본 연구는 국내 복합쇼핑몰의 임차인 입점을 결정하는 요인에 대한 분석을 위해 SPA브랜드를 대상으로 2개의 상위기준에 따른 6개의 중위기준으로 구분되는 24개 요인을 도출하였다. 이를 AHP-Fuzzy기법을 기반으로 매장규모 및 임대차 관점에 따른 요인별 중요도를 도출한 결과, 공통적으로 '상권규모 및 특성', '유동량', 'MD계획' 등의 중요도가 높게 나타났다. 규모별로 대형은 '매장크기', 'Main층 입점여부', 중형은 '키테넌트 입점여부', '경쟁브랜드 입점여부', 소형은 '주동선 접속유무', 'Main층 입점여부'가 중요하게 나타났으며, 임대차 관점에 있어서는 개발자는 '교통의 편리성/접근성'과 '연면적', 테넌트는 '키테넌트 입점여부'와 'Main층 입점여부'가 주요 요인으로 나타났다. 이러한 분석결과를 기반으로 복합쇼핑몰 개발사업의 기획단계에서 사업규모에 맞는 적정면적배분 및 특성이 사업계획과 설계 및 시설의 운영을 위한 임대차관리에 반영되어 차별성을 가지는 임차인 유치전략 수립에 시사점을 제공하고자 한다.

Keywords

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