Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Relationships of Expectancy-Disconfirmation and Satisfaction, Loyalty of Students Majoring in Art & Physical Education

예체능계열 대학생의 기대불일치와 만족도 및 충성도의 관계

  • Received : 2015.12.26
  • Accepted : 2016.02.20
  • Published : 2016.02.28
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Abstract

The purpose of this study was to analyze The Relationships of Expectancy-Disconfirmation and Satisfaction, Loyalty of Students Majoring in Art & Physical Education. In order to achieve this purpose, a total of 187 students were selected as study participants from 7 regions in nationally using the convenience sampling method. The instrument for data collection was a questionnaire. The followings are the results: First, positive disconfirmation partially affected education performance. Second, negative disconfirmation partially affects faculty, staff, and education performance. Third, staff and education performance in positive disconfirmation affect loyalty. Fourth, education performance in negative disconfirmation affects loyalty.

본 연구는 예체능 계열 대학생의 기대불일치와 만족도 및 충성도의 관계를 검증하는데 목적이 있다. 이를 위해 예체능 계열 대학생 187명을 대상으로 설문조사를 실시하여 분석하였다. 연구결과 첫째, 예체능 계열 대학생의 긍정적 불일치는 만족도(교육성과)에 부분적으로 영향을 미친다. 둘째, 예체능 계열 대학생의 부정적 불일치는 만족도(교수, 직원, 교육성과)에 부분적으로 영향을 미친다. 셋째, 예체능 계열 대학생의 긍정적 불일치의 경우 만족도(직원, 교육성과)는 충성도에 영향을 미친다. 넷째, 예체능 계열 대학생의 부정적 불일치의 경우 만족도(교육성과)는 충성도에 영향을 미친다. 이러한 결과를 토대로 예체능 계열 대학생의 만족도를 높여 대학의 경쟁력을 높이기 위해서는 학생들이 표출하는 부정적 요소를 적극적으로 해결하려는 대학의 노력과 내실있는 교육과정 실천을 통해 학생들의 교육성과를 높일 수 있는 대책 마련이 중요하다고 사료된다.

Keywords

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