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http://dx.doi.org/10.14400/JDC.2016.14.2.469

The Relationships of Expectancy-Disconfirmation and Satisfaction, Loyalty of Students Majoring in Art & Physical Education  

Kim, Il-Gwang (Dept. of Leisure Sport, Seowon University)
Publication Information
Journal of Digital Convergence / v.14, no.2, 2016 , pp. 469-477 More about this Journal
Abstract
The purpose of this study was to analyze The Relationships of Expectancy-Disconfirmation and Satisfaction, Loyalty of Students Majoring in Art & Physical Education. In order to achieve this purpose, a total of 187 students were selected as study participants from 7 regions in nationally using the convenience sampling method. The instrument for data collection was a questionnaire. The followings are the results: First, positive disconfirmation partially affected education performance. Second, negative disconfirmation partially affects faculty, staff, and education performance. Third, staff and education performance in positive disconfirmation affect loyalty. Fourth, education performance in negative disconfirmation affects loyalty.
Keywords
majoring in art & physical education; expectancy-disconfirmation; positive-disconfirmation; negative-disconfirmation; satisfaction; loyalty;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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