Korean System Dynamics Review (한국시스템다이내믹스연구)

Korean System Dynamics Society (한국시스템다이내믹스학회)
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Dynamic Causal Relationship between CSR Activities of Fashion Companies and Consumption of Environmentally Friendly Fashion Products through Systems Thinking

시스템 사고를 통한 친환경 CSR 활동과 친환경 패션제품 소비 간 인과관계 분석

  • 정경화 (서울대학교 의류학과) ;
  • 이유리 (서울대학교 의류학과/생활과학연구소)
  • Received : 2015.11.19
  • Accepted : 2015.12.26
  • Published : 2015.12.31
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Abstract

This study investigated dynamic causal relationship between CSR implementation and consumption of environmentally friendly fashion products through systems thinking. Based on literature review and empirical research, we drew causal loop diagram for CSR implementation in environmentally friendly fashion product industry. By analyzing feedback loops, we found that companies and consumers interact in the process of CSR activities. In the process of CSR implementation, companies and consumers are closely related and affect each other as stimuli and prior condition. This study suggests that companies adopt push strategy to actively create demand by developing and promoting environmentally friendly fashion products and that companies communicate with consumers in order to be recognized and rewarded by consumers for their CSR activities. In addition, this study suggests that consumers not only support companies of CSR activities but also actively boycott anti-environmental companies by collective action.

Keywords

References

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