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Dynamic Causal Relationship between CSR Activities of Fashion Companies and Consumption of Environmentally Friendly Fashion Products through Systems Thinking  

Chung, Kyunghwa (서울대학교 의류학과)
Lee, Yuri (서울대학교 의류학과/생활과학연구소)
Publication Information
Korean System Dynamics Review / v.16, no.4, 2015 , pp. 103-128 More about this Journal
Abstract
This study investigated dynamic causal relationship between CSR implementation and consumption of environmentally friendly fashion products through systems thinking. Based on literature review and empirical research, we drew causal loop diagram for CSR implementation in environmentally friendly fashion product industry. By analyzing feedback loops, we found that companies and consumers interact in the process of CSR activities. In the process of CSR implementation, companies and consumers are closely related and affect each other as stimuli and prior condition. This study suggests that companies adopt push strategy to actively create demand by developing and promoting environmentally friendly fashion products and that companies communicate with consumers in order to be recognized and rewarded by consumers for their CSR activities. In addition, this study suggests that consumers not only support companies of CSR activities but also actively boycott anti-environmental companies by collective action.
Keywords
Corporate Social Responsibility; Ethical Consumption; Green Consumption; Systems Thinking;
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Times Cited By KSCI : 1  (Citation Analysis)
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