Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Is Smartphone Smart for Everybody? A Study of Smartphone User Typology

대학생 스마트폰 이용자의 만족도와 테크노스트레스: 스마트폰 이용 동기에 따른 소비자 유형화를 중심으로

  • Kim, Hyo-Jung (Dept. of Consumer Science, Seoul National University) ;
  • Rha, Jong-Youn (Dept. of Consumer Science, Seoul National University)
  • 김효정 (서울대학교 소비자학과) ;
  • 나종연 (서울대학교 소비자학과)
  • Received : 2014.10.20
  • Accepted : 2015.01.20
  • Published : 2015.01.28
Download PDF
⟨ Previous Next ⟩

Abstract

What follows in this research is the examination of the consumer motives that lead to the usage of smartphones, how the consumers can be categorized by such motives, and how each category of consumers behave differently when using their smartphones. The finding of this research is as follows. First, the result of factor analysis showed that there are four underlying dimensions in consumers. Second, The result showed that consumer can be categorized into three different types, "Other conscious consumers", "Consumers with no specific motives", and "Function pursuing consumers". Third, multi-regression analyses were performed to identify variables that impacted consumers' satisfaction and technostress in the use of smartphone consumers.

본 연구에서는 대학생들의 스마트폰 이용에 영향을 미치는 이용 동기들을 살펴보고 이에 따라 대학생 스마트폰 이용자가 어떻게 유형화될 수 있으며, 유형화에 따른 스마트폰 이용 행동에 어떠한 차이가 있는지 분석하고자 하였다. 본 연구의 결과를 요약하면 첫째, 스마트폰 이용동기의 요인분석 결과, 효용추구, 관계추구, 짜투리시간활용, 타인의식의 4가지 요인으로 이용동기가 분류되었다. 둘째, 이용동기에 따른 집단 유형화를 실시한 결과 '기능추구형', '타인의식형', '무(無)동기형'의 세 가지 유형으로 분류되었으며, 각각의 집단은 스마트폰 구매 시 고려사항, 스마트폰 이용행동 및 인식에서 차이를 보였다. 셋째, 스마트폰 만족도와 테크노스트레스에 영향을 미치는 변수를 알아보기 위하여 중회귀분석을 실시한 결과, 구매 시 고려사항, 스마트폰 이용행동, 스마트폰에 대한 인식, 스마트폰 이용 동기 성향이 영향을 미치는 것으로 나타났다.

Keywords

References

  1. Sang-Yun Han, Eun-Jung Ma, Su-Gun Choi & Dae-Soon Hong, Analysis on the Impact of Using Smartphone to Subjective Quality of Life, The Korean Association for Information Society, No. 20, pp. 49-84, 2011.
  2. Beehr, T. A., Perceived situational moderators of the relationship between subjective role ambiguity and role strain. Journal of Applied Psychology, Vol. 61, No. 1, pp. 35, 1976. https://doi.org/10.1037/0021-9010.61.1.35
  3. Miles, R. H., & Perreault Jr, W. D., Organizational role conflict: Its antecedents and consequences. Organizational Behavior and Human Performance, Vol. 17, No. 1, pp. 19-44, 1976. https://doi.org/10.1016/0030-5073(76)90051-9
  4. Tosi, H., Organization stress as a moderator of the relationship between influence and role response. Academy of Management journal, Vol. 14, No. 1, pp. 7-20, 1971.
  5. Ha-Sung Hwang, Seung-hye Sohn & Yun-Jung Choi, Exploring Factors Affecting Smart-Phone Addiction Characteristics of Users and Functional Attributes, Korean Association for Broadcasting & Telecommunication Studies, Vol. 25, No. 2, pp. 277-313, 2011.
  6. Hyoung-Jee Kim, Jung-Hwan Kim & Se-Hoon Jeong, Predictors of Smartphone Addiction and Behavioral Patterns, Journal of Cybercommunication Academic Society, Vol. 29, No. 4, pp. 55-93, 2012.
  7. Hee-Jo Yang, A study uses and gratifications of smartphone users, Department of Communication, Sungkyunkwan University Master's thesis, 2010.
  8. Ilyoung Yang & Soo-young Lee, Exploring smart phone early adopters categories on the basis of motivations, Korean Society for Journalism and Communication Studies, Vol. 55, No. 1, pp. 109-139, 2011.
  9. Soo-Young Lee & Eun-Hye Jung, Audience Activity for Digital Media: In the Study of PPV(Pay Per View) Use, Korea Association for Communication and Information Studies, No. 36, pp. 348-373, 2006.
  10. Young-Jun Son & Ock-tae Kim, The Effects of Smartphone User Experience and Purchase Motivation on Perceived Usefulness and Perceived Easiness, Vol. 10, No. 5, pp. 286-311, 2011.
  11. Jae-Kyun Noh, Users' Participation Intention Influenced by Users' Perceived Usefulness & Perceived Ease of Use of Smartphone Radio Application, Department of Broadcasting & Telecommunication policy, Seoul National University of Science and Technology Master's thesis, 2013.
  12. Jung-Eun Kim & Jung-Sung Yeo, Digital Stress of Consumers in Using Digital Goods, Journal of Korean Home Management Association, Vol. 25, No. 3, pp. 119-135, 2007.
  13. In-Kon Park & Dong-Hee Shin, Using the Uses and Gratifications Theory to Understand the Usage and the Gratifications of Smartphones, Journal of Communication Science, Vol. 10, No. 4, pp. 192-255, 2010.
  14. Katz, E., Haas, H., & Gurevitch, M., On the use of the mass media for important things. American sociological review, pp. 164-181. 1973.
  15. Sung-Hee Park & Junho Choi, Cross-cultural Analysis on Internet Motives: South Korea and the U.S., Korean Society for Journalism & Communication Studies, Vol. 48, No. 4, pp. 243-270. 2004.
  16. Hee-Jo Yang, A Study on Uses and Gratifications of Smartphone Users, Department of Communication, The Graduate School of Sumgkyunkwan University Master's thesis, 2010.
  17. Ho, H. Y., & Syu, L. Y., Uses and gratifications of mobile application users. In Proceedings of the 2010 IEEE International Conference on Electronics and Information Engineering, Vol. 1, pp. 2-315, 2010.
  18. In-Kon Park & Dong-Hee Shin, Using the Uses and Gratifications Theory to Understand the Usage and the Gratifications of Smartphones, Journal of Communication Science, Vol. 10, No. 4, pp. 192-225, 2010.
  19. Hye-In Lee & Young Bae, A Study on the Use of Smart Phone and Social Capital: The Effect Usage Motivation and Degree of Usage in Smart Phone on Social Capital, The Korean Association for Information Society, Vol. 21, pp. 35-71, 2011.
  20. Kwang-Sung Hur, A Study of The Determinants of The Applications among Genre's Usage about Smartpnone Users, Department of Journalism and Mass Communication, The Graduate School of Hanyang University Master's thesis, 2010.
  21. Young-Jun Son & Ock-Tae Kim, The Effects of Smartphone User Experience and Purchase Motivation on Perceived Usefulness and Perceived Easiness, Korean Society for Journalism & Communication Studies, Vol. 55, No. 5, pp. 286-311, 2011.
  22. Stafford, T. F., Stafford, M. R., & Schkade, L. L., Determining Uses and Gratifications for the Internet, Decision Sciences, Vol. 35, No. 2, pp. 259-288, 2004. https://doi.org/10.1111/j.00117315.2004.02524.x
  23. Se-Kyung Choi, Kyu-Tae Kwak & Bong-Gyou Lee, The Study of Influential Effects of Mobile SNS Attachment and Communication Traits to the Offline Interpersonal Relationship Change and the SNS interaction, Journal of Cybercommunication Academic Society, Vol. 29, No. 1, pp. 159-200, 2012.
  24. Hung-Kyu Kim & Se-Jung Oh, The Psychological Typologies among Social Network Service Users : Toward the Possibility of New Communication, Journal of KSSSS, No. 22, pp. 161-177, 2011.
  25. Bum-Soo Chon & Jung-Hee Kim, Motivation of the Satellite DMB Use and Genre Consumption, Korean Association for Communication and Information Studies, No. 36, pp. 374-398, 2012.
  26. Davis, F. D.. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS quarterly, pp. 319-340, 1989.
  27. Soo-Hyang Jin, Dong-Gun Lee & Sang-Joon Lee, The Influence of Technostress and Antismart on Smartphones, The Journal of Digital Policy & Management, Vol. 10, No. 10, pp. 187-195, 2012.
  28. National Information Society Agency, 2013 Internet Addiction Survey, National Information Society Agency, 2013.
  29. Wei, R. Motivations for Using the Mobile Phone for Mass Communications and Entertainment. Telematics and Informatics, Vol. 25, No. 1, pp. 36-46, 2008. https://doi.org/10.1016/j.tele.2006.03.001
  30. Sung-Chul Kim & Eui-Bum Park, International Management ; The Effects of Product Attributes, Brand and Corporate's Images on Consumer's Purchasing Intension-Focusing on Chinese Cellular Phone Markets in 9 Areas, International Area Studies Review, Vol. 12, No. 3, pp. 367-390. 2008.
  31. Jae-Gyun Ko, Priority Analysis of Factors for Smartphones Purchase Decision, Department of management, Chung-Ang University Master's thesis, 2012.
  32. Na-Rae Park, Hyun-Suk Choi & Choong C. Lee, Factors Influencing Technostress of Smartphone Users, Journal of Advanced Information Technology and Convergence, Vol. 9, No. 2, pp. 179-186, 2011.
  33. Hudiburg, R. A. Psychology of Computer Use: VII. Measuring Technostress: Computer-related Stress. Psychological Reports, Vol. 64, No. 3, pp. 767-772, 1989. https://doi.org/10.2466/pr0.1989.64.3.767
  34. Brod, C. Technostress: The Human cost of the Computer Revolution. Reading, MA: Addison-Wesley, 1984.