• Journal of Digital Convergence
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• v.13 no.1
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• pp.37-47
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• 2015

What follows in this research is the examination of the consumer motives that lead to the usage of smartphones, how the consumers can be categorized by such motives, and how each category of consumers behave differently when using their smartphones. The finding of this research is as follows. First, the result of factor analysis showed that there are four underlying dimensions in consumers. Second, The result showed that consumer can be categorized into three different types, "Other conscious consumers", "Consumers with no specific motives", and "Function pursuing consumers". Third, multi-regression analyses were performed to identify variables that impacted consumers' satisfaction and technostress in the use of smartphone consumers.

• Journal of Digital Contents Society
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• v.18 no.6
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• pp.1079-1089
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• 2017

As a result of the development of information and communication technology and the negative phenomenon of using smart devices including smart phones, many people are stressed. In this paper, we examine the effect of independent variables(mobile use ability, technical limit, speed of change, popularity) and control variables(manual service) on technostresses, which is derived from previous studies conducted from the negative viewpoint of existing information technology. For empirical analysis, empirical data were collected from a total of 206 individuals, and hypothesis tests were conducted using AMOS 22.0. In addition, by the qualitative research, we have examined smartphone usage and the technostress of smartphone usage. Focus group interviews were conducted with 24 ordinary people who purchased and used smartphones in order to verify the user's response to the smartphone user manual service.