한국의류학회지 (Journal of the Korean Society of Clothing and Textiles)

  • 제36권1호
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  • Pages.56-67
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  • 2012
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  • 1225-1151(pISSN)
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  • 2234-0793(eISSN)
한국의류학회 (The Korean Society of Clothing and Textiles)
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국내 패션 기업과 협력업체와의 관계에서 신뢰와 몰입의 선행변인과 결과변인

Antecedents and Consequences of Trust and Commitment in Apparel Manufacturer-Contractor Relationships

  • 박나리 (한양대학교 한국생활과학연구소) ;
  • 박재옥 (한양대학교 생활과학대학 의류학과)
  • Park, Na-Ri (Korean Living Science Research Insitue, Hanyang University) ;
  • Park, Jae-Ok (Dept. of Clothing & Textiles, College of Human Ecology, Hanyang University)
  • 투고 : 2011.09.09
  • 심사 : 2011.11.18
  • 발행 : 2012.01.31
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초록

This research investigates the effect of the antecedents (i.e. specific investment, opportunistic behavior, communications, uncertainty, interdependence, power imbalance, shared value, and flexibility) that influence the trust and commitment of domestic apparel manufacturers toward contractors as well as the effect of trust and commitment on firm performance and relationship satisfaction. A total of 128 apparel manufactures participated in this study. Factor analysis, Cronbach's alpha coefficient, and path analysis were conducted for the statistical analysis. Specific investment, communication, shared value, and flexibility had a positive effect on trust; however, opportunistic behavior had a negative effect. Interdependence, shared value, and flexibility had a positive effect on commitment; however, power imbalance and uncertainty had a negative effect. Trust did not exert an effect on commitment in this research; however, trust and commitment had a positive effect on firm performance; in addition, trust and commitment had a positive effect on relationship satisfaction. The findings offer insight on how to better manage apparel manufacturer-contractor relationships to ensure success.

키워드

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