• Korea Trade Review
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• v.42 no.1
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• pp.189-215
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• 2017

This study analyzes the determinants of the choice of foreign direct investment mode by Korean fashion firms in entering into foreign markets. We have established hypotheses regarding their choice among three classical entry modes including a wholly-owned subsidiary, a joint venture and an M&A based on factors such as the investing firm's size, international experience and international strategy type, host market potentials, cultural distance and foreign investment risk. By conducting multiple logistic regression over secondary data on 100 Korean fashion firms, we found that all variables but cultural distance were statistically significant. The results may contribute to advancing international business theory on the fashion industry and developing fashion firms' global strategy.

• International Commerce and Information Review
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• v.15 no.4
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• pp.509-532
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• 2013

This paper analyzed the functional global entry process of firms by real business cases. We reviewed the global firm Zara and Uniqlo's functional global entry process by Malnight (1995) four-step model which is composed of appendage, participation, contribution, integration stages. We found that both Zara and Uniqlo made successful internationalization using integrated global value chain. However, Zara maintained the home-initiated internationalization strategy on whole value chain, Uniqlo operated subsidiary-initiated functional strategy in specific value chain activities. This study suggests that internationalization occurs at the level of the function, rather than the firm. In addition, this study suggests practical implication to Korean fashion firms that global firms should maintain the functional global entry strategy basing on firm's internationalization steps.

• Proceedings of the Costume Culture Conference
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• 2001.04a
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• pp.3-14
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• 2001

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.105-118
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• 2006

Zara and Limited Brands in the fashion industry are two leading companies that satisfy the clients' needs and the trend of fashion. The agile organizations which response to the change of business environment or adaptive enterprises which monitor the customer's desires have been studied over the long time in the academic world. Recently these management concepts have been extended to the Real-Time Enterprise. In this paper how to implement the RTE in the fashion industry is suggested. To implement the RTE, the end-to-end process should be continuously operated without delays. Also, the three main attributes of RTE, -visibility, intelligence, and agility-should be achieved. Further more based on the cyclone model and the RTE attributes, important issues to be considered for the successful RTE implementation are discussed.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.163-171
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• 2021

The purpose of this study is to examine the current operation condition of fashion start-up companies and the characteristics of their founders in Fashion Creative Studio that is one of government programs supporting fashion start-up of rising fashion designer's brands in Korea and one of supporting facilities. For this purpose, this study surveyed 32 fashion start-up companies founders in Busan Fashion Creative Studio and analyzed the data based on the survey. The results are as follows. First of all, 82% of the founders have experience to start their business in 20s and 60% of founders with not more than 3 to 5 years of work experience related to fashion challenge to start a business. Secondly, major distribution channels of the fashion start-up companies are mainly on-line open-market consisting of 36% and SNS is up to 80% as the main promotion method. In addition, exports to China account for 71% of all exports. Lastly, 33% of businesses consider viral marketing by influencer and 50% of them make plan to export their items to East Asia. It is of research significance that this study can suggest the successful direction of establishing and operating fashion start-up companies through making good use of Fashion Creative Studio, the supporting program including facility.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.6
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• pp.871-881
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• 2008

In this study, internships in fashion-related areas were explored based on survey data obtained from 64 companies running an internship program, 55 internship participants and 118 internship applicants. In results, both internship participants and company practitioners were fairly satisfied with internship programs. Also, the academia and the industry were well collaborating for an internship operation. Internship in the fashion industry is considered as an important way to build practical abilities for college students. Product development and design were job areas that interns often took charge of. Active and sincere personnel who have good interpersonal skills, creative abilities, communication skills, and foreign language skills are welcomed as a good candidate for an intern. Reflecting the results, implications for internship offering companies and internship participants were generated.

• The Journal of the Convergence on Culture Technology
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• v.1 no.4
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• pp.27-43
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• 2015

The objective of this study is to find out the construct of intellectual capital in a fashion company. To this end, the mixed research methods that combined qualitative and quantitative approaches were conducted. Qualitative research was first conducted by in-depth interviews with 16 experts working in the fashion industry, and a questionnaire was then given to 121 fashion companies in order to fulfill the quantitative research portion of this study. The findings of this study are as follows: First, the conceptual structure of intellectual capital in a fashion company was revealed. A fashion company's intellectual capital is composed of 'human capital', 'structural capital', and 'relational capital'. Human capital has three components: a chief executive officer (CEO), members, and a human resource management capability. Structural capital has four components: organizational culture, information management capability, merchandising capability, and product innovation capability. Relational capital has three components: customer equity, marketing capability, and relationship management capability. Second, the conceptual structure of intellectual capital was confirmed via quantitative research analysis. All of the components of intellectual capital have internal consistency, convergent validity, construct validity, and discriminant validity.

• 한국데이터정보과학회:학술대회논문집
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• 2006.04a
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• pp.253-265
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• 2006

This study aims to figure out the relation between the demographic characteristics and job satisfaction of those who work at fashion companies. The subject of this study is those who work at fashion companies beyond the small and medium sized businesses and designer brand employees in Busan. We used SPSS/WIN 10.0 to analyze the data for this study. The job satisfaction was found to increase in proportion to the satisfaction with the job itself, the senior of official, wage and colleagues, which increases along with the level of post. The job satisfaction was found to be proportional to the level of work specialization, satisfaction with the company and welfare. The job satisfaction and the performance would improve if the work environment for employees is made better by making their works more diverse and discretionary to ensure a successful growth of fashion companies.

• Journal of Fashion Business
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• v.14 no.1
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• pp.1-10
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• 2010

The purposes of this study were to examine effects of individual's ethics on corporation ethics and corporation ethics management and perception for corporation ethics management innovation system, and to compare consumers' and entrepreneurs' perceptions toward innovation system for ethics management in fashion industry. The subject used for this study were 260 subjects (117 consumer and 143 entrepreneurs). For data analysis, descriptive statistics, Pearson's correlations, Cronbach's alpha, regression, and t-test were used. As the results, first, ethic values on idealism and machiavellism significantly influenced on the business ethics. Business ethics also affected on business ethics management. In addition, business ethics management influenced on perception for ethics management innovation system. Finally, there were significant differences between consumers and entrepeneurs on perceptions toward innovation system for ethics management. Based on these results, prevention marketing strategies of counterfeit goods would be provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.4
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• pp.586-595
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• 1996

급변하는 국내외의 교역환경 변화에 따라 의류산업에도 새로운 경영 전략 수립이 요구되고 있다. Quick Response(QR)는 의류제품을 생산하는 기업의 경쟁력을 증가시키기 위해 소개된 새로운 경영 전략으로서, 유통 채녈 사이에 정보와 상품의 흐름을 효울화시켜 최대의 소비자 만족을 제공한다. 본 연구의 목적은 QR technologies의 사용현황을 밝히고 기업 특성과 QR technologies 사용수준과의 관계를 조사하였다. 종족변수는 QR technologies의 사용 수준이며, 선별된 독립변수들은 기업크기 (firm size), 기업전략 (organizational strategy), 제품종류(product category) , 패션변화(fashion change), 주기 적변화(seasonal change)였다. 조사대상은 미국 전역에서 무작위로 추출된 306개의 의류업체를 대상으로 하였으며, 1차 우편과 2차 전화로, 설문지를 통해 자료수집을 하였다. 설문 응답률은 47%(n=103)였고, 자료의 분석은 기술통계(i, e., 빈도, 퍼센트)와 비모수통계기법을 사용하였다. 가장 많이 사용되고 있는 QR technologies는 소량주문(small lot orders) , 단기 사이클 재단 계획 (short cycle cut planning)과 고객의 견이 반영 된 생산계획 (Production planning with customers)이였다. 가장 적게 사용되고 있는 QR technologies는 전자 재주문(electronic reorder)과 단위 생산 시스템 (unit production system)이 였다. QR technologies 사용수준에 관계가 있는 것은 기업크기 (firm size), 기업전략 (organizational strategy), 패션변화(fashion change) 임으로 나타났다. 의류업체의 크기가 클수록, 혁신적 선도기업 일수록, 패션변화가 큰 제품을 취급할수록 QR technologies의 사용수준이 높은 것으로 나타났다. 의류업체는 자원과 생산하는 제품종류에 따라 경영전략과 QR technologies의 사용수준이 다양하였다.