• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.3
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• pp.355-360
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• 2021

Recently Youtube has been more popular. As many studies show the comparative deprivation of the Social Medeia, this study looks into whether the comparative deprivation is expressed on the YouTube comments. It focuses on the Luxury Haul contents, videos about huge amounts of luxurious products, of which Youtubers'economic feature are demonstrative. The comments of the videos are analyzed with LDA TF-IDF and Word2Vec. Additionally, the comments were classified into positive and negative groups by the LSTM model as well. As a result of the study, even though many comments turned out positive, the negative keywords were indicated related to comparative deprivation. Also it was found that the viewers compared themselves with Youtubers. In particular, some YouTubers are more criticized if they are younger or does not seem to afford the luxurious products themselves. This study suggests that the users express the comparative deprivation on YouTube as well like on the other Social Media.

• The Journal of Information Systems
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• v.31 no.1
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• pp.147-173
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• 2022

Purpose As the use of social network services has become common, it has become possible to freely communicate and establish relationships with other people anytime, anywhere for communication and information sharing. Influencers who have a strong influence on consumers' perceptions and attitudes through their own opinions and stories have appeared on various social media channels such as YouTube. Recently, companies utilize influencers with a large number of followers to check interactions with customers to understand customer attitudes and opinions about products in real time. Start-ups with insufficient resources need to quickly examine customer responses to reduce the probability of failure after product planning. The Lean process of creating an MVP and quickly confirming and learning the market response should be repeated over and over again. Findings In this paper, we try to suggest that the YouTube platform can play a sufficient role as a customer experiment space through examples. The case company is a company that has successfully commercialized products by continuously interacting with customers through the YouTube platform for the first four months of its founding. This paper is expected to be helpful in the experimental process for prospective founders and early founders to examine customer responses to reduce the probability of market failure before commercialization. Design/methodology/approach This paper analyzed the YouTube channel data of case companies based on the netnography methodology and presented the contents of the lean process management carried out in the experimental stage and the post-production stage through interview research.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.479-487
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• 2022

This study divided video content of current representative YouTube channels on Chinese language education into internal and external elements for analysis. By examining these channels, this study found that they have various external and internal elements. In addition, YouTube classes also have certain distinct characteristics that are non-existent in traditional classroom or face-to-face classes, and show potential to serve as a new educational medium that can fill the gaps in existing classroom classes. However, a large number of these channels still have problems with their internal and external elements, which seem to require not only the effort and attention of the instructors creating the videos, but also considerable time and human and material resources.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.273-284
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• 2022

YouTube usage continues to increase, and the age group who spends the most time on YouTube is surveyed in the teens. It is practically impossible to prevent children and young people from being exposed to harmful content, so nurturing the ability to choose and use YouTube content in a healthy way can be a fundamental solution. Therefore, in this study, we tried to identify what YouTube literacy is for the digital native generation, and to prepare standards to be considered in common. The purpose of this study is to refine the definition of YouTube literacy competency and to develop a checklist that can be used when guiding and guiding children and adolescents to use the YouTube platform. To this end, a conceptual definition and checklist were developed by conducting prior research and overseas case analysis, and validity was secured through expert and educator reviews. The finally developed checklist includes 4 categories, 10 areas, and 23 criteria: media access, critical understanding, media participation, and ethical use.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.5
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• pp.11-18
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• 2009

Ajax based on Java Script receives attention as an alternative to ActiveX technology. Most portal sites in korea show a tendency to reopen existing services by combining the technology, because it supports most web browsers, and has the advantages of such a brilliant interface, excellent speed, and traffic reduction through asynchronous interaction. This paper modeled and implemented a multilingual meta-search service using the Ajax and open APIs provided by international famous sites. First, a Korean query is translated into one of the language of 54 countries around the world by Google translation API, and then the translated result is used to search the information of the social web sites such as Flickr, Youtube, Daum, and Naver. Searched results are displayed fast by dynamic loading of portion of the screen using Ajax. Our system can reduce server traffic and per-packet communications charges by preventing redundant transmission of unnecessary information.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.281-283
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• 2021

The representative companies mentioned in the recommendation service in the domestic OTT(Over-the-top media service) market are YouTube and Netflix. YouTube, through various methods, started personalized recommendations in earnest by introducing an algorithm to machine learning that records and uses users' viewing time from 2016. Netflix categorizes users by collecting information such as the user's selected video, viewing time zone, and video viewing device, and groups people with similar viewing patterns into the same group. It records and uses the information collected from the user and the tag information attached to the video. In this paper, we propose a method to improve video media recommendation by automatically generating metadata of video media that was written by hand.

• Women's Health Nursing
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• v.29 no.3
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• pp.179-189
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• 2023

Purpose: This scoping review investigated the content and quality of YouTube videos on women's health. Methods: A literature search of the Cochrane Library, PubMed, Embase, CINAHL, ERIC, and RISS databases was performed using the keywords "('youtube'/exp OR youtube OR 'social media'/exp OR 'social media' OR (('social'/exp OR social) AND ('media'/exp OR media))) AND ('female health care' OR (('female'/exp OR female) AND ('health'/exp OR health) AND ('care'/exp OR care)))" from February 21 to 27, 2023. Peer-reviewed analytic studies in English or Korean that focused on women's health using YouTube were included. Results: The review identified 21 articles that covered various themes related to women's health, such as breast cancer, urinary disease, sexual health, pelvic organ prolapse, the human papillomavirus vaccine, Papanikolaou smears, contraception, women's health information during the coronavirus disease 2019 pandemic, obstetric epidural anesthesia, and placenta accreta. However, the overall quality of the content was low, inaccurate, unreliable, and misleading. Conclusion: This scoping review demonstrated that YouTube videos on women's health covered diverse topics, but the quality of the content needed improvement. More reliable and high-quality videos produced by academic institutes and healthcare professionals specializing in women's health are needed for social media to be usable as a reliable source of women's health information. The high number of views and shares received by the videos underscores the importance of providing accurate and reliable information on women's health.

• Journal of Intelligence and Information Systems
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• v.21 no.3
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• pp.19-36
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• 2015

Social media is an emerging issue in content services and in current business environment. YouTube is the most representative social media service in the world. YouTube is different from other conventional content services in its open user participation and contents creation methods. To promote a content in YouTube, it is important to understand the diffusion phenomena of contents and the network structural characteristics. Most previous studies analyzed impact factors of contents diffusion from the view point of general behavioral factors. Currently some researchers use network structure factors. However, these two approaches have been used separately. However this study tries to analyze the general impact factors on the view count and content based network structures all together. In addition, when building a content based network, this study forms the network structure by analyzing user comments on 22,370 contents of YouTube not based on the individual user based network. From this study, we re-proved statistically the causal relations between view count and not only general factors but also network factors. Moreover by analyzing this integrated research model, we found that these factors affect the view count of YouTube according to the following order; Uploader Followers, Video Age, Betweenness Centrality, Comments, Closeness Centrality, Clustering Coefficient and Rating. However Degree Centrality and Eigenvector Centrality affect the view count negatively. From this research some strategic points for the utilizing of contents diffusion are as followings. First, it is needed to manage general factors such as the number of uploader followers or subscribers, the video age, the number of comments, average rating points, and etc. The impact of average rating points is not so much important as we thought before. However, it is needed to increase the number of uploader followers strategically and sustain the contents in the service as long as possible. Second, we need to pay attention to the impacts of betweenness centrality and closeness centrality among other network factors. Users seems to search the related subject or similar contents after watching a content. It is needed to shorten the distance between other popular contents in the service. Namely, this study showed that it is beneficial for increasing view counts by decreasing the number of search attempts and increasing similarity with many other contents. This is consistent with the result of the clustering coefficient impact analysis. Third, it is important to notice the negative impact of degree centrality and eigenvector centrality on the view count. If the number of connections with other contents is too much increased it means there are many similar contents and eventually it might distribute the view counts. Moreover, too high eigenvector centrality means that there are connections with popular contents around the content, and it might lose the view count because of the impact of the popular contents. It would be better to avoid connections with too powerful popular contents. From this study we analyzed the phenomenon and verified diffusion factors of Youtube contents by using an integrated model consisting of general factors and network structure factors. From the viewpoints of social contribution, this study might provide useful information to music or movie industry or other contents vendors for their effective contents services. This research provides basic schemes that can be applied strategically in online contents marketing. One of the limitations of this study is that this study formed a contents based network for the network structure analysis. It might be an indirect method to see the content network structure. We can use more various methods to establish direct content network. Further researches include more detailed researches like an analysis according to the types of contents or domains or characteristics of the contents or users, and etc.

• Journal of Contemporary Eastern Asia
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• v.11 no.2
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• pp.13-25
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• 2012

In the wake of the Arab Spring, the Internet's role in aiding dramatic political transformation has come to the fore. Throughout the Middle East, protestors have employed Facebook, Twitter, Youtube and other popular websites to organize and spread news at home and to the outside world. Chinese authorities have been increasingly nervous about the Arab uprisings, and fear that similar events will inspire unrest in China. The new information and communication technologies make it possible for social movements to initiate novel forms of collective actions. The Internet provides new opportunities for political liberalization. In Chinese society, citizens can now participate in politics uninvited. With each passing day, the online community gets stronger. The digital revolution has the potential for broadening democratic principles and could bring democracy to the collective Chinese mind.

• CELLMED
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• v.6 no.3
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• pp.19.1-19.3
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• 2016

Jindo Ssitgimgut has been known as a funeral ritual for a long time in Korea. However, there is no study for music therapy on anxiety disorder. The aims of this study were to argue that Oral sound Daseureum of Jindo Ssitgimgut may have meaningful effect on anxiety disorder. Jindo Ssitgimgut is literally a cleansing soul. Jindo Ssitgimgut is designated as the Intangible Cultural Property No. 2 by the Korean government. Jindo Ssitgimgut is transmitted from generation to generation, not the descent of God. So, the accent is on art and one's sincere sympathy. So, with careful listening Youtube, this music Daseureum exhibits an exquisite balance between the human voice and the sounds do the instruments. The author think a good combination of his voice, Jing (Korean gong), and Ajaeng (Korean cello) can help with anxiety disorder.