• 한국정보시스템학회지:정보시스템연구
• /
• 제31권4호
• /
• pp.189-207
• /
• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• 패션비즈니스
• /
• 제23권6호
• /
• pp.49-63
• /
• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• 패션비즈니스
• /
• 제14권6호
• /
• pp.11-22
• /
• 2010

The main purpose of this research was to examine the linguistic characteristics of domestic men's formal wear brand name. Four linguistic characteristics of language type, combined structure type of language, word class, length of brand name were investigated in this research and also examined the difference between brand type. For sample selection, the 209 men's fashion brands were selected from '2009 Korea Fashion Yearbook' and then, 25 brands which could not collect proper informations about the brand name or naming were excluded. Among total 184 men's brand names, 66 men's formal wear brands were selected and studied. For data analysis, quantitative evaluation of the frequency and qualitative evaluation have been used. The result as follows.; (1) Seven language types were found in domestic men's formal wear brand names. English has been used the most, then followed by Italian and French. (2) For combined structure type of brand name language, the single word used the most, followed by separately combined word type, artificially combined word, and unified word type. (3) The most frequently used the type of word class was noun, and followed by phrase, adjective, and verb. In the noun type, 6 different types which expressed a person, concrete & abstract entity, place, acronym, and neologic were found. For phrase, only noun type was appeared, however, 6 out of 20 phrases were abbreviated type. All eight adjective brand names implied an attributive character of the brand such as 'Dainty' or 'Solus(Solo)'. (4) The long name used most and then followed by normal and short length of brand name. Looking by the number of syllable, 4 syllables appeared the most and then followed by 3, 5, 6, 2 & 7 showed the same rate, and 8 syllables. (5) The result which compared the difference according to each brand type showed a difference in its language type, language combined style, word class, but length of brand name.

• 디지털융복합연구
• /
• 제16권8호
• /
• pp.269-278
• /
• 2018

본 연구는 이용자의 선택에 영향을 미치는 휴리스틱 유형이 구전속성에 미치는 영향과 구전속성이 이용자의 행동의도에 미치는 영향 및 구전속성이 휴리스틱 유형과 행동의도 간에 매개 역할을 할 것인지를 알아보고자, 모바일 게임을 이용하는 102명의 결과를 분석 하였다. 첫째, 휴리스틱(대표성, 조정) 유형은 구전속성(호의성, 신뢰성, 설득성)에 정(+)의 영향력을 갖는 것으로 나타났다. 둘째, 신뢰성 구전속성은 행동의도에 유의한 영향력을 갖는 것으로 나타났으나, 호의성과 설득성 구전속성은 행동의도에 유의한 영향력을 갖지 않는 것으로 나타났다. 셋째, 휴리스틱(대표성, 조정) 유형은 행동의도에 유의한 영향력을 갖는 것으로 나타났다. 넷째, 신뢰성 구전속성만이 조정 휴리스틱 유형과 행동의도 관계에서 매개역할을 하는 것으로 나타났다. 본 연구 결과는 모바일 게임 시장에서 이용자들이 게임을 선택하는 행동의도를 이해하는데 도움을 제공해 줄 수 있을 것이다.

• 정보처리학회논문지:소프트웨어 및 데이터공학
• /
• 제3권9호
• /
• pp.381-388
• /
• 2014

본 논문에서는 중 고등 수준 단문형 영어 작문시험의 자동채점 시스템을 위한 사전 미등록어 분류기 구현에 대해 다룬다. 영어 자동채점 과정에서 발생하는 사전 미등록어의 유형을 정의하고 각 유형에 대한 검출 방법에 대해 논의하였다. 또한 영작문 답안에서 나타날 수 있는 비속어의 유형을 정의하고 검출 방법에 대해 연구하였다. 영작문 자동평가 시스템의 모듈로서 비속어 검출 기능이 포함된 미등록어 분류기를 구현하였다. 미등록어 분류와 비속어 검출 방법에 대한 성능을 실제 시험 데이터에 적용하여 그 성능을 평가하였다.

• 말소리와 음성과학
• /
• 제3권4호
• /
• pp.71-81
• /
• 2011

This paper investigated how prosodic position and word type affect the phonetic structure of Korean coronal stops. Initial segments of prosodic domains were known to be more strongly articulated and longer relative to prosodic domain-medial segments. However, there are few studies examining whether the properties of prosodic domain-initial segments are affected by the information content of words (real vs. nonsense words). In addition, since the scope of domain-initial effect was known to be local to the initial consonant and the effects on the following vowel have been found to be limited, it is thus worth examining whether the prosodic domain-initial effect extends into the vowel after the initial consonant in a systematic way across different prosodic domains. The acoustic properties of Korean coronal stops (lenis /t/, aspirated /$t^h$/, and tense /t'/) were compared across Intonational Phrase, Phonological Phrase and Word-initial positions both in real and nonsense words. The durational intervals such as VOT and CV duration were cumulatively lengthened for /t/ and /$t^h$/ in the higher prosodic domain-initial positions. However, tense stop /t'/ did not show any variation as a function of prosodic position and word type. The domain-initial lenis stop showed significantly longer duration in nonsense words than in real words. But the prosodic domain-initial effect was not found in the properties of F0 and [H1-H2] of the vowel after initial stops. The present study provided evidence that speakers tend to enhance speech clarity when there is less contextual information as in prosodic domain-initial position and in nonsense words.

• 말소리와 음성과학
• /
• 제3권3호
• /
• pp.69-75
• /
• 2011

This paper investigates phrase positional effects on the timing of F0 (pitch) peaks in Tokyo Japanese disyllabic words with varying accent type (HL or LH) and phrase position (final or non final). The F0 peak timing was normalized by the total word duration ('normalized H timing'). The normalized H timing was significantly affected by accent type and phrase position. The H timing was later in the LH accent type than in the HL accent type, and in non final positions than in final positions. In addition, to examine the validity of the quantitative results, different models of phrase position effects were compared by measuring H timing in two approaches: normalization versus relative distance measures. For the normalization measures, the H timing was measured as the time of the F0 peak divided by the total word duration or by the duration of the tone bearing syllable. For the relative distance measures, the H timing was measured as the distance in milliseconds from the end of the word or from the end of the associated syllable. The best model was the normalization by the total word duration, rather than by the duration of the tone bearing syllable. This means that phrase positional effects on the timing of F0 peaks in Japanese disyllabic words are best modeled in terms of proportion of the total word duration.

• 한국컴퓨터정보학회논문지
• /
• 제26권8호
• /
• pp.47-54
• /
• 2021

핵심구 추출은 문서의 내용을 대표하는 주제 용어를 자동 추출하는 작업이다. 비지도 방식 핵심구 추출에서는 문서 텍스트로부터 핵심구 후보 용어가 되는 단어나 구를 추출하고 후보 용어에 부여된 중요도에 기반하여 최종 핵심구들이 선택된다. 본 논문에서는 비지도 방식 핵심구 후보 용어 중요도 계산에서 단어 유형 후보 용어와 구 유형 후보 용어의 중요도를 조정하는 방법을 제안한다. 이를 위해 핵심구 추출 대상 문서 텍스트로부터 후보 용어 집합의 타입-토큰 비율과 고빈도 대표 용어의 정보량을 단어 유형과 구 유형으로 구분하여 수집한 후 중요도 조정에 활용한다. 실험에서는 영어로 작성된 full-text 논문을 대상으로 구축된 4개 서로 다른 핵심구 추출 평가집합들을 사용하여 성능 평가를 수행하였고, 제안된 중요도 조정 방법은 3개 평가집합들에서 베이스 라인 및 비교 방법들보다 높은 성능을 보였다.

• 전자공학회논문지B
• /
• 제33B권10호
• /
• pp.98-106
• /
• 1996

This paper proposes an algorithm for analyzing illocutionary force type (IfT)s in a dialogue, based on the context and modal information in the ending of a word. In korean, the variation of an illocutionary force type that represents a speaker's intention frequently occurs at the ending of a word, according to the type of modal information. And in an analysis of speech acts, the modal information illocutionary force types. In this paper, we analyze real dialogue dta, classify the types of illocutionary forces, perform the manual tagging of IFTs and show the freqency of each IFT's occurence. And we also propose an algorithm to extract IFTs, based on the relationship between the analyzed IFTs and the endings of a word. And we use this proposed algorithm to make an experiment on dialogue data and show its efficiency.

• 한국정보처리학회논문지
• /
• 제7권4호
• /
• pp.1132-1140
• /
• 2000

The purpose of this paper was to present the method of progress efficiency of morphosyntaxical analyzer for French information processing in the view of multilingual information processing. This study indicated that he method prohibit the additional useless word type by decomposing word type by decomposing works which were created by morphological amalgamation. Findings also suggested the need of preprocessing in order to decrease the overload of morphosyntaxical analysis algorithm. In addition, general rules were proposed to divide word form and to decompose complex sentence.