• The Journal of Information Systems
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• v.31 no.4
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• pp.189-207
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• 2022

Purpose Previous research on customer engagement in SNS marketing has mainly addressed the conceptualization of type of word-of-mouth messages. However, there is a lack of researches about the effect of the brand-page characteristics on the type of word-of-mouth messages. Therefore, this study examined the effect of brand-page characteristics in terms of the type of word-of-mouth messages as the main objective and the effect of the type of word-of-mouth messages in terms of the brand loyalty as the secondary objective in the context of Facebook. Design/methodology/approach The empirical research was based on a poll done through 400 research candidates in the Facebook and the final 342 responses were collected and used in statistical data analysis. The adaptability, trust, and validity to measurement model were verified and the structural relationship in the research model was analyzed through these 342 responses. The collected data verified hypotheses established using the SPSS statistical package and structural equation model using AMOS. Findings The results showed that the BP-information provision had a non-significant effect on the factual word-of-mouth message and a significant effect on the evaluative word-of-mouth message. The BP-reliability had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. The BP-entertainment had a significant effect on the factual word-of-mouth message and the evaluative word-of-mouth effect. The BP-interaction had a non-significant effect on the factual word-of-mouth message and the evaluative word-of-mouth message. Finally, the factual word-of-mouth message and the evaluative word-of-mouth message had a significant effect on the brand loyalty.

• Journal of Fashion Business
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• v.23 no.6
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• Journal of Fashion Business
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• v.14 no.6
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• pp.11-22
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• 2010

The main purpose of this research was to examine the linguistic characteristics of domestic men's formal wear brand name. Four linguistic characteristics of language type, combined structure type of language, word class, length of brand name were investigated in this research and also examined the difference between brand type. For sample selection, the 209 men's fashion brands were selected from '2009 Korea Fashion Yearbook' and then, 25 brands which could not collect proper informations about the brand name or naming were excluded. Among total 184 men's brand names, 66 men's formal wear brands were selected and studied. For data analysis, quantitative evaluation of the frequency and qualitative evaluation have been used. The result as follows.; (1) Seven language types were found in domestic men's formal wear brand names. English has been used the most, then followed by Italian and French. (2) For combined structure type of brand name language, the single word used the most, followed by separately combined word type, artificially combined word, and unified word type. (3) The most frequently used the type of word class was noun, and followed by phrase, adjective, and verb. In the noun type, 6 different types which expressed a person, concrete & abstract entity, place, acronym, and neologic were found. For phrase, only noun type was appeared, however, 6 out of 20 phrases were abbreviated type. All eight adjective brand names implied an attributive character of the brand such as 'Dainty' or 'Solus(Solo)'. (4) The long name used most and then followed by normal and short length of brand name. Looking by the number of syllable, 4 syllables appeared the most and then followed by 3, 5, 6, 2 & 7 showed the same rate, and 8 syllables. (5) The result which compared the difference according to each brand type showed a difference in its language type, language combined style, word class, but length of brand name.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.269-278
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• 2018

This study analyzed the outcome of 120 persons who used mobile game in order to investigate the influence that heuristic type which affects users' selection has on word of mouth, the influence that word of mouth has on users' behavioral intention and whether word of mouth will play the role of mediation between heuristic type and behavioral intention or not. First, heuristic(representatives, adjustment) type is found to have positive(+) influence on word of mouth (favorableness, reliance, persuasiveness). Second, while reliance word of mouth is found to have significant influence on behavioral intention, favorableness, persuasiveness and word of mouth is not found to have significant influence on behavioral intention. Third, heuristic (representative, adjustment) type is found to have significant influence on behavioral intention. Fourth, only reliance, word of mouth is found to play the role of mediation in the role of heuristic type and behavioral intention. The outcome of this study will help to understand users' behavioral intention selecting game in mobile game market.

• KIPS Transactions on Software and Data Engineering
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• v.3 no.9
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• pp.381-388
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• 2014

In this paper, we deal with implementation issues of an unknown word classifier for middle-school level English writing test. We define the type of unknown words occurred in English text and discuss the detection process for unknown words. Also, we define the type of swear words occurred in students's English writings, and suggest how to handle this type of words. We implement an unknown word classifier with a swear detection module for developing an automatic English writing scoring system. By experiments with actual test data, we evaluate the accuracy of the unknown word classifier as well as the swear detection module.

• Phonetics and Speech Sciences
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• v.3 no.4
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• pp.71-81
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• 2011

This paper investigated how prosodic position and word type affect the phonetic structure of Korean coronal stops. Initial segments of prosodic domains were known to be more strongly articulated and longer relative to prosodic domain-medial segments. However, there are few studies examining whether the properties of prosodic domain-initial segments are affected by the information content of words (real vs. nonsense words). In addition, since the scope of domain-initial effect was known to be local to the initial consonant and the effects on the following vowel have been found to be limited, it is thus worth examining whether the prosodic domain-initial effect extends into the vowel after the initial consonant in a systematic way across different prosodic domains. The acoustic properties of Korean coronal stops (lenis /t/, aspirated /$t^h$/, and tense /t'/) were compared across Intonational Phrase, Phonological Phrase and Word-initial positions both in real and nonsense words. The durational intervals such as VOT and CV duration were cumulatively lengthened for /t/ and /$t^h$/ in the higher prosodic domain-initial positions. However, tense stop /t'/ did not show any variation as a function of prosodic position and word type. The domain-initial lenis stop showed significantly longer duration in nonsense words than in real words. But the prosodic domain-initial effect was not found in the properties of F0 and [H1-H2] of the vowel after initial stops. The present study provided evidence that speakers tend to enhance speech clarity when there is less contextual information as in prosodic domain-initial position and in nonsense words.

• Phonetics and Speech Sciences
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• v.3 no.3
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• pp.69-75
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• 2011

This paper investigates phrase positional effects on the timing of F0 (pitch) peaks in Tokyo Japanese disyllabic words with varying accent type (HL or LH) and phrase position (final or non final). The F0 peak timing was normalized by the total word duration ('normalized H timing'). The normalized H timing was significantly affected by accent type and phrase position. The H timing was later in the LH accent type than in the HL accent type, and in non final positions than in final positions. In addition, to examine the validity of the quantitative results, different models of phrase position effects were compared by measuring H timing in two approaches: normalization versus relative distance measures. For the normalization measures, the H timing was measured as the time of the F0 peak divided by the total word duration or by the duration of the tone bearing syllable. For the relative distance measures, the H timing was measured as the distance in milliseconds from the end of the word or from the end of the associated syllable. The best model was the normalization by the total word duration, rather than by the duration of the tone bearing syllable. This means that phrase positional effects on the timing of F0 peaks in Japanese disyllabic words are best modeled in terms of proportion of the total word duration.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.47-54
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• 2021

Given a document, keyphrase extraction is to automatically extract words or phrases which topically represent the content of the document. In unsupervised keyphrase extraction approaches, candidate words or phrases are first extracted from the input document, and scores are calculated for keyphrase candidates, and final keyphrases are selected based on the scores. Regarding the computation of the scores of candidates in unsupervised keyphrase extraction, this study proposes a method of adjusting the scores of keyphrase candidates according to the types of keyphrase candidates: word-type or phrase-type. For this, type-token ratios of word-type and phrase-type candidates as well as information content of high-frequency word-type and phrase-type candidates are collected from the input document, and those values are employed in adjusting the scores of keyphrase candidates. In experiments using four keyphrase extraction evaluation datasets which were constructed for full-text articles in English, the proposed method performed better than a baseline method and comparison methods in three datasets.

• Journal of the Korean Institute of Telematics and Electronics B
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• v.33B no.10
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• pp.98-106
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• 1996

This paper proposes an algorithm for analyzing illocutionary force type (IfT)s in a dialogue, based on the context and modal information in the ending of a word. In korean, the variation of an illocutionary force type that represents a speaker's intention frequently occurs at the ending of a word, according to the type of modal information. And in an analysis of speech acts, the modal information illocutionary force types. In this paper, we analyze real dialogue dta, classify the types of illocutionary forces, perform the manual tagging of IFTs and show the freqency of each IFT's occurence. And we also propose an algorithm to extract IFTs, based on the relationship between the analyzed IFTs and the endings of a word. And we use this proposed algorithm to make an experiment on dialogue data and show its efficiency.

• The Transactions of the Korea Information Processing Society
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• v.7 no.4
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• pp.1132-1140
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• 2000

The purpose of this paper was to present the method of progress efficiency of morphosyntaxical analyzer for French information processing in the view of multilingual information processing. This study indicated that he method prohibit the additional useless word type by decomposing word type by decomposing works which were created by morphological amalgamation. Findings also suggested the need of preprocessing in order to decrease the overload of morphosyntaxical analysis algorithm. In addition, general rules were proposed to divide word form and to decompose complex sentence.