• Title/Summary/Keyword: word symbol

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A Study on the Visual Characteristics of Korean Pharmaceutical Companies' CI Symbol Marks (국내 제약회사 심벌마크의 시각적 특징 연구)

  • Hong, Il-Yang
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.443-450
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    • 2016
  • Korean biopharmaceutical industry is a high value-added industries of the country as a key business strategy of the country. The overseas market is accelerating rapidly due to drug demand according to population aging, new drug R&D investment performance visualization, changes in biopharmaceutical R&D center, strategic foreign technology exports, and the active support of government. Therefore, the domestic pharmaceutical companies also should enhance the competitiveness as global pharmaceutical companies and need to build the image of their own company that can be trusted by consumers. This study compared and analyzed visual characteristics shown in the CI symbol mark and age-specific preferences of domestic pharmaceutical companies recognizing the importance of CI as a marketing tool. As a result, preference for the symbol mark had been shown to be significantly higher preference of the old logotype as the age group is higher being proportional to awareness. In addition, the picture-type symbol mark was totally preferred rather than the word mark. Among the picture-type symbol mark, the form of the nature was strongly preferred rather than abstract form. The company also requires a sense of responsibility for recognizing changes in the mass to the globalization. It is hoped that this study will help to develop symbol mark direction as the basis for the identity strategies to improve the image of domestic pharmaceutical companies with global competitiveness.

Reproducibility of Hemispheric Language Dominance by Noun, Verb, Adjective and Adverb Generation Paradigms in Functional Magnetic Resonance Imaging of Normal Volunteers (정상성인의 뇌기능적 자기공명영상에서 명사, 동사, 형용사 그리고 부사 만들기 과제들에 대한 언어영역편재화의 재현성에 관한 연구)

  • In Chan Song;Kee Hyun Chang;Chun Kee Chung;Sang Hyun Lee;Moon Hee Han
    • Investigative Magnetic Resonance Imaging
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    • v.5 no.1
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    • pp.24-32
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    • 2001
  • Purpose : We investigated the reproducibility of language lateralization by 4 different word generation paradigms or the rest contents in each paradigm using functional magnetic resonance imaging in normal volunteers Materials and Methods Nine normal volunteers with left-handedness (mean age: 25 yrs) were examined on a 1.57 MR unit using a single-shot gradient echo epibold sequence. Four different word generation paradigms of noun, verb, adjective and adverb were used in each normal volunteer for investigating language system. In each paradigm, two different rest contents consisted of only seeing the " +" symbol or reading the meaningless letters. Each task consisted of 96 phases including 3 activations and 6 rests of 2 different contents. Two activation maps in one task were obtained under two different rest contents using the correlation method. We evaluated the detection rates of Broca and Wernicke areas and the differences of language lateralization among four different word generation paradigms, or between the rest contents. Results : The detection rates of Broca and Wernicke areas were over 67 % in 4 different language paradigms and there was no significant difference of them among language paradigms, or between two different rest contents. Language dominances, in all 4 different language paradigms, were shown to be consistent in 66 %, but were contrary with language paradigms in some subjects. The rest contents made no significant effect on dominant language dominance determination, but the success rates of the dominant language dominances determined from 4 language paradigms were higher in reading the meaningless letter (100%, n=9) than in only seeing "+" on screen at the rest task (78%, n=7).

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Word Extraction from Table Regions in Document Images (문서 영상 내 테이블 영역에서의 단어 추출)

  • Jeong, Chang-Bu;Kim, Soo-Hyung
    • The KIPS Transactions:PartB
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    • v.12B no.4 s.100
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    • pp.369-378
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    • 2005
  • Document image is segmented and classified into text, picture, or table by a document layout analysis, and the words in table regions are significant for keyword spotting because they are more meaningful than the words in other regions. This paper proposes a method to extract words from table regions in document images. As word extraction from table regions is practically regarded extracting words from cell regions composing the table, it is necessary to extract the cell correctly. In the cell extraction module, table frame is extracted first by analyzing connected components, and then the intersection points are extracted from the table frame. We modify the false intersections using the correlation between the neighboring intersections, and extract the cells using the information of intersections. Text regions in the individual cells are located by using the connected components information that was obtained during the cell extraction module, and they are segmented into text lines by using projection profiles. Finally we divide the segmented lines into words using gap clustering and special symbol detection. The experiment performed on In table images that are extracted from Korean documents, and shows $99.16\%$ accuracy of word extraction.

Investigation of Etymology of a Word 'Chal(刹)' from Temple and Verification of Fallacy, Circulated in the Buddhist Community (사찰 '찰(刹)'의 어원 규명과 불교계 통용 오류 검증)

  • Lee, Hee-Bong
    • Journal of architectural history
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    • v.32 no.1
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    • pp.47-60
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    • 2023
  • Due to a mistranslation of Sanskrit to Chinese, East Asian Buddhist community misunderstands the original meaning of the fundamental word, 'sachal(寺刹)'. Sanskrit chattra, a parasol on top of a venerated Indian stupa buried with Buddha's sarira, became the symbol of majesty. The Indian stupa was transformed into a pagoda in China, and the highlighted parasol on the summit was transliterated into chaldara(刹多羅), an abbreviation for chal (刹), and finally designated the whole pagoda(塔). Sachal consists with lying low monastery and high-rise pagoda. Tapsa(塔寺), an archaic word of temple, is exactly the same as sachal, because chal means tap, pagoda. However, during the 7th century a Buddhist monk erroneously double-transliterated the Sanskrit 'kshetra,' meaning of land, into the same word as chal, even despite phonetic disaccord. Thereafter, sutra translators followed and copied the error for long centuries. It was the Japanese pioneer scholars that worsen the situation 100 years ago, to publish Sanskrit dictionaries with the errors insisting on phonetic transliteration, though pronunciation of 'kshe-' which is quite different from 'cha-.' Thereafter, upcoming scholars followed their fallacy without any verification. Fallacy of chal, meaning of land, dominates Buddhist community broadly, falling into conviction of collective fixed dogma in East Asia up to now. In the Buddhist community, it is the most important matter to recognize that the same language has become to refer completely different objects due to translation errors. As a research method, searching for corresponding Sanskrit words in translated sutras and dictionaries of Buddhism is predominant. Then, after analyzing the authenticity, the fallacy toward the truth will be corrected.

The Role of Garden Plants in Modern Culture - Focusing Japanese Garden Plants -

  • Koshio, Kaihei;Kim, Tae-Soon;Shin, Jeong-Hwa;Song, Won-Seob;Boo, Hee-Ock
    • Korean Journal of Plant Resources
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    • v.24 no.3
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    • pp.330-336
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    • 2011
  • The recent disaster of earthquake and tsunami on March 11, 2011 severely attacked East Japanese cities and people, and in addition, the accident of nuclear power station will inevitably damage the agricultural activities there. The economical depression influences on the horticulture and floriculture industry as well, through the reluctant consumption all over the country. Such a situation reflects a conventional perception that the garden plants or ornamental plants have been regarded as a symbol of capitalism, representing the success, luxury, beauty or other metaphors indicating the winners of business war. But as the word "culture" means "cultivation" originally, horti "culture" or flori "culture" should have played some roles in cultivating lands as well as cultivation of human minds, leading to develop a modern "culture" which may lay emphases on personality, originality, partnership, cooperation, diversity and so forth. In this article, a brief history of garden plants in Japan, as well as some current movements in Japanese horticulture and floriculture, is reviewed with some commodities which possess messages on creating a new humane culture.

Variables Affecting Brand Relationship Quality of Fashion Product Consumers (패션상품 소비자들의 상표관계본질에 영향을 미치는 변인 연구)

  • Chae, Jin-Mie
    • Journal of the Korean Home Economics Association
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    • v.46 no.8
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    • pp.121-133
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    • 2008
  • The purpose of this study was to decipher the BRQ (Brand Relationship Quality) Construct of fashion product consumers and to identify influencing variables. Consumption values of consumers, fashion product attributes and marketing communication instruments were investigated as affecting variables. A questionnaire was distributed to 350 women between the age of 20 and 50 living in Seoul and other metropolitan areas from Mar. 5 to Mar. 18, 2008. Collected data were analyzed by factor analysis, reliability, multiple regression, frequency and percentage using SPSS (Version 15,0) statistical Package. The results were as follows: Firstly, the BRQ Construct of fashion product consumers was proved to be composed of five factors; 'self-connective love', 'pursuing symbol', 'trust', 'intimacy', and 'knowledge'. Secondly, consumption values had a significant effect on the BRQ Construct and their explanatory power was 32%, 'Epistemic value' was the most significant variable affecting BRQ. 'Functional value' had a significant influence on some BRQ factors. Thirdly, explanatory power of fashion product attributes affecting BRQ was 45%. 'Aesthetic attribute' had significant effect on all BRQ factors, while 'functional attribute' showed significant effect on only 'pursuing symbol', 'trust', and 'intimacy'. Finally, marketing communication mixes showed 21% explanatory power and 'word of mouth' and 'display' among marketing communication mixes were found as the most influential variables affecting the BRQ Construct.

Towards Improving Causality Mining using BERT with Multi-level Feature Networks

  • Ali, Wajid;Zuo, Wanli;Ali, Rahman;Rahman, Gohar;Zuo, Xianglin;Ullah, Inam
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.10
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    • pp.3230-3255
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    • 2022
  • Causality mining in NLP is a significant area of interest, which benefits in many daily life applications, including decision making, business risk management, question answering, future event prediction, scenario generation, and information retrieval. Mining those causalities was a challenging and open problem for the prior non-statistical and statistical techniques using web sources that required hand-crafted linguistics patterns for feature engineering, which were subject to domain knowledge and required much human effort. Those studies overlooked implicit, ambiguous, and heterogeneous causality and focused on explicit causality mining. In contrast to statistical and non-statistical approaches, we present Bidirectional Encoder Representations from Transformers (BERT) integrated with Multi-level Feature Networks (MFN) for causality recognition, called BERT+MFN for causality recognition in noisy and informal web datasets without human-designed features. In our model, MFN consists of a three-column knowledge-oriented network (TC-KN), bi-LSTM, and Relation Network (RN) that mine causality information at the segment level. BERT captures semantic features at the word level. We perform experiments on Alternative Lexicalization (AltLexes) datasets. The experimental outcomes show that our model outperforms baseline causality and text mining techniques.

A Study on the Design Identity of Optical Shop Brands (안경원 브랜드의 디자인아이덴티티에 관한 연구)

  • Hong, Sung-Il;Son, Jeong-Sik
    • Journal of Korean Ophthalmic Optics Society
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    • v.19 no.4
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    • pp.435-443
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    • 2014
  • Purpose: The purpose of this study was to analyze the design identity visual elements of optical shop brand$\underline{s}$ in order to provide objective data necessary for optical shop brands' design development. Methods: This study examined the design identity concept of the optical shop brands and analyzed visual elements of brand design identity with a focus on the symbols of domestic franchise optical shops, type of a symbol mark, representation style of logo type, color usage, use or non-use of character, etc. Results: Many symbols were directly associated with the eyeglasses, such as eyeglasses and eyes, face and iris. Along with that, letters or figures were also observed. For the type of symbol, most types were found to have the designs that took spherical and word mark shapes. Particularly, the word mark type had English words more often than Korean words. For logo types, the gothic format was dominant. In relation to the thickness of letter, thick boldface type was commonly used. The combination of 2 degrees was the color frequency used most often in the optical shop brand design. For the frequency of color usage, black and red colors were used most often. Particularly, the orange color, as well as the black color, was also often used for the main color of symbols or logo types. Meanwhile, the characters were used only in some optical shop. Most characters were animals and expressed in the cartoon and graphical forms. Conclusions: Typifier, symbol mark, logo type, color, and character are the elements forming the basic development system for brand design identity. Systematic design is needed which clearly ensures the function and role along with the mutual consistency as a important visual component of the optical shop brand.

Korean Word Recognition using the Transition Matrix of VQ-Code and DHMM (VQ코드의 천이 행렬과 이산 HMM을 이용한 한국어 단어인식)

  • Chung, Kwang-Woo;Hong, Kwang-Seok;Park, Byung-Chul
    • The Journal of the Acoustical Society of Korea
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    • v.13 no.4
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    • pp.40-49
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    • 1994
  • In this paper, we propose methods for improving the performance of word recognition system. The ray stratey of the first method is to apply the inertia to the feature vector sequences of speech signal to stabilize the transitions between VQ cdoes. The second method is generating the new observation probabilities using the transition matrix of VQ codes as weights at the observation probability of the output symbol, so as to take into account the time relation between neighboring frames in DHMM. By applying the inertia to the feature vector sequences, we can reduce the overlapping of probability distribution of the response paths for each word and stabilize state transitions in the HMM. By using the transition matrix of VQ codes as weights in conventional DHMM. we can divide the probability distribution of feature vectors more and more, and restrict the feature distribution to a suitable region so that the performance of recognition system can improve. To evaluate the performance of the proposed methods, we carried out experiments for 50 DDD area names. As a result, the proposed methods improved the recognition rate by $4.2\%$ in the speaker-dependent test and $12.45\%$ in the speaker-independent test, respectively, compared with the conventional DHMM.

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Design of Downlink Beamforming Transmitter in OFDMA/ TDD system (OFDMA/TDD 시스템의 하향링크 빔형성 송신기 설계)

  • Park Hyeong-Sook;Park Youn-Ok;Kim Cheol-Sung
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.5A
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    • pp.493-500
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    • 2006
  • This paper presents the efficient structure and parameter optimization of downlink beamforming transmitter in OFDMA/TDD system. To design downlink beamforming transmitter for multiple transmit antennas, an efficient beamforming structure for multiple users and the choice of word-length of each block are critical in the aspect of its performance and hardware complexity. We propose an efficient beamforming scheme, which stores the weights of subcarriers into memory without user identification at the receiver of base station and calculates the weights for corresponding user in a subcarrier unit of IFFT input at high speed. Also, we obtain the word-length of main data path and other design parameters by fixed-point simulation analysis. The proposed architecture could reduce the memory size proportional to the maximum number of users per frame, and the processing time of an OFDM symbol at the receiver of base station without the need of additional processing time for calculating the weights at the transmitter.