• Annual Conference on Human and Language Technology
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• 1999.10e
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• pp.343-350
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• 1999

본 논문은 한글에서 나타나는 Word Speriority Effect의 특성을 설명해 주는 한글의 글자 인지모델을 제안한다. 제안된 모델은 영어에서 나타나는 Word Superiority Effect를 설명하기 위해서 제안된 Interactive Activation Model을 기초로 한다. 우선은 영어에 맞도록 설계된 Interactive Activation Model을 한글에 적용할 수 있도록 수정하는 방법에 대해서 알아본다. 다음으로 한글에서 나타난 Word Superiority Effect의 특징과 그러한 특징을 기존의 Interactive Activation Model에 반영하기 위한 방법에 대해 알아본다. 제안된 방법을 이용해서 수정된 Interactive Activation Model을 컴퓨터로 구현해서 모의실험한 결과를 분석함으로써 제안된 모델의 타당성을 검증하게 된다.

• International Journal of Advanced Culture Technology
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• v.5 no.1
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• pp.9-16
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• 2017

In an English multiple Wh-construction with two wh-words, only a higher-located wh-word in a sentence structure is allowed to pre-pose to the Spec of CP, which has been known as a Superiority Effect(SE). Contrary to English, Korean and Japanese have been known not to respect SE, and this phenomenon has been called an Anti-Superiority Effect(ASE). Recent studies including Takita et al(2007) and Harada(2015) among others, however, have suggested exceptional cases to ASE in Japanese, and attempted to explain them through a feature checking mechanism within the Minimalist Program(MP) by Chomsky(1995, 1998). Such explanations of MP, which are based on the abstract feature checking system, have recently been considered just as a kind of technicalia and should be backed up with further empirical evidence. In this paper, I show that there are also exceptions to ASE in Korean, and the exceptional cases to ASE both in Korean and Japanese can be well explainable based on the empirical evidence of Korean/Japanese morpho-syntax.

• Korean Journal of Cognitive Science
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• v.2 no.2
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• pp.487-513
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• 1990

The present paper reviews experimental finding such as kanji stroop effect, kana superiority effect in naming task, kanji superiority effect in lexical devision task, and the different pattern of facilitatory priming effect in repetition priming task. Most of the experimental findings indicate that kana script and kanji script are processed independently and modularly. These indications are also consistent with the basic observations on Japanese dyslexics. A connectionist model named JIA(Japanese Interactive Activation)is proposed which is a revision of interactive activation model proposed by McClelland & Rumelhart(1981). The differences between the two models are as follows. Firstly, JIA has a kana module and kanji module at letter level. Secondly, JIA adopts script-specific interconnections between letter-level nodes and word-level nodes:word nodes receive larger activation from the script consistent letter-level nodes. JIA successfully explains all the experimental findings and many cases of Japanese dyslexia. A computer program which simulates JIA model was written and run.

• Korean Journal of Cognitive Science
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• v.18 no.1
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• pp.15-34
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• 2007

Two experiments were conducted to examine whether the word superiority effect (WSE) can be affected by visual familiarity of Hangout font and visual identicalness between target letter and test letter. In experiment 1, Using Batang-font as a target font, it was tested whether the consistency between test font and target font could affect the WSE across different display time conditions. In experiment 2, using the Batang-font and Sebeul-font, the effort of visual familiarity on WSE were investigated. The results revealed that the WSE was found regardless the consistency between target and test letter. In addition, it was found that visual familiarity could affect overall detection rate, but not WSE. These results suggested that the WSE on Hanguel is independent of visual properties.

• Annual Conference on Human and Language Technology
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• 2005.10a
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• pp.73-76
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• 2005

한글의 글꼴 동일성 여부가 단어 우월 효과에 미치는 영향을 알아보기 위해 두 편의 실험을 수행하였다. 첫 번째 실험에서는 바탕체 글꼴을 탐사 자극으로 사용하여 검사 자극과의 글꼴 일치 여부가 단어 우월 효과에 미치는 영향을 자극 제시 시간에 따라 알아보았다. 두 번째 실험에서는 첫 실험에서 얻어진 결과를 토대로 탐사 자극의 글꼴을 각각 바탕체와 세벌체로 하고, 검사 자극이 탐사 자극과 일치하는 경우와 그렇지 않은 경우의 단어 우월 효과에 대해 알아보았다. 두 실험 결과, 탐사 자극과 검사 자극의 글꼴 일치 여부는 한글 단어 우월 효과에 영향을 주지 않는 것으로 나타났다. 이는 탐사 자극과 검사 자극의 문자형이 서로 달라도 단어 우월 효과가 나타날 수 있음을 의미하는 것으로 단어 우월 효과가 국지적인 시각 자극의 속성에 영향을 받지 않음을 보여주는 것이다.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.150-163
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• 2008

It is said that customers buy not products but brands embedded in their mind, so that they are used as a key tool of strong marketing strategy. The present paper is a study on service brand equity, on which much research has not been conducted. The purpose of the present study is to propose the way to manage service brand equity which is essential to gaining competitive superiority by examining the effect of the factors of marketing communication on it. The researcher presented a research model by inquiring into existing researches on marketing communication and service brand equity and set up a research hypothesis. Internet service was chosen as the subject of the study. The reason for this is that it is the most intangible and there is no difference in price and quality, so that it is actively being marketed. The present positive study verified the relation between the factors of marketing communication such as advertising, public relations, sales promotion, and word-of-mouth advertising and brand recognition, brand image, and brand loyalty. The results of the positive study are as follows. Advertising, sales promotion and word-of-mouth advertising had an effect on brand recognition. Public relations, sales promotion and word-of-mouth advertising had an effect on brand image. Brand image and brand recognition affected brand loyalty.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.5
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• pp.360-364
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• 2009

Analyzing information diffusion in a blog world is a very useful research issue, which can be used for predicting information diffusion, abnormally detection, marketing, and revitalizing the blog world. Existing studies on information diffusion in blog networks establish explicit relationship between blogs, and analyze only the word-of-mouth effect through such explicit relationships. However, we observed that more than 85% of all information diffusion in a blog world occurs through non-explicit relationships. In this paper, we propose a new model that considers both explicit and non-explicit relationships between blogs in order to explain all information diffusion phenomena in a blog world. We verify the superiority of our proposed models through extensive experiments of information diffusions at a real blog net-work.